Mehdi El Ghissassi

• Launched Bab Marrakech from concept to opening in 2 months, scaling monthly revenue from
$7500 CAD (AED 19, 500) to an average of $20, 000 CAD (AED 52, 000) within the first 6 months, a
near 170% increase driven by natural marketing, word of mouth, food critic invitations and high
profile tiktok influencers.
• Designed and coded restaurant website, reservation/table management system which increased
reservations by 150% (average of 40 reservations a month to 100) and automated 50% of front of
house tasks allowing a greater focus to be placed on customer experience and satisfaction.
• Designed a system that aggregates all food delivery systems in one screen to reduce multiple device
usage, facilitating kitchen order management, reducing wrong orders and speeding up order to table
time.
• Resolved customer concerns calmly while maintaining a warm and welcoming guest experience.
• Built a 4.9 star Google rating across 200+ reviews and a loyal repeat-customer base from a
standing start, establishing Ottawas reputation for the best lamb shank dish within 6 months.
• Oversaw vendor relationships, day-to-day operations, and front-of-house service in a fast-paced
environment.
• Managed dine-in, takeout, and delivery orders while ensuring service consistency and accuracy.
• Sold the business inJune 2026 to relocate to Dubai and pursue new opportunities in the UAE
market.

• Commissioned to design, build, and deploy a custom internal CRM and vehicle inventory
management system from scratch, using Vercel, AWS, Supabase, Convex, and WorkOS, replacing paid
subscription systems across all 5 dealership locations and saving roughly $10, 000 CAD (AED 26, 000)
in monthly subscription fees.
• Architected cloud infrastructure (AWS/Supabase/Convex) alongside location-specific physical server
backup systems, ensuring data redundancy and long-term safekeeping of dealership records and
vehicle inventory data.

• Ensured documentation accuracy and compliance with regulatory and company procedures.
• Collaborated with cross-functional teams to maintain smooth operational flow.
• Structured and closed 100-130 high-ticket financing deals for my team, guiding buyers through
complex, regulated transactions with clarity and precision.
• Built trust-based relationships with clients from diverse cultural and financial backgrounds.
• Handled sensitive financial discussions with empathy, discretion, and professionalism under pressure.
• Including making sure the vehicle has a valid safety, and sending in paperwork for vehiclen
registration.
• Generated an average of $3, 500 CAD per unit through products such as warranties and GAP and
$4, 500 CAD through frontend (Roughly AED 21, 000 per deal) on personal deals.
• Achieved personal high of $150, 000 CAD (AED 390, 000) in gross monthly revenue.
• Secured approvals for high-risk applications (low FICO, no credit, bankruptcies) by ensuring
applications were analyzed and built accordingly for highest approval chance.

• Handled 40 leads per month, managing inquiries, following up with prospects, and maximizing
conversion opportunities.
• Achieved a 60% appointment booking rate, securing meetings with potential buyers through effective
communication and persuasion.
• Averaged 9 vehicle sales per month, demonstrating strong product knowledge, negotiation skills, and
a focus on customer satisfaction.
• Ranked Salesperson of the Month for 4 consecutive months, recognized for exceptional performance
and consistently exceeding sales targets.