مهدي Gueldi

- Develop and execute market branding plans at all marketing levels in competition with other market players.

- Analyze market trends to address business opportunities and issues, and to set the brands’ annual objectives, strategies, positioning, tactics and measures.

- Prepare work plans, establish marketing and communication strategy/plan for the Moroccan market with the BMW-MINI headquarter.

- Develop creative marketing and advertising strategies.

- Prepare timetables for each campaign based on overall goals and budget availability.

- Plan and coordinate media local and national events.

- Important achievements : Launch of the New MINI Countryman ( 2017), Launch of the New BMW 5 Series, Launch of the New BMW G310 (2016), Organisation of the Moroccan Motorshow ( 2016).

- Budget and implement both strategic and tactical digital marketing plans

- Create and implement integrated digital marketing campaigns

- Manage social marketing strategies

- Monitor website metrics to foresee trends and keep tabs on traffic

- Design campaigns to promote products

- Manage all digital projects for +20 corporate websites around the world (Canada, Belgium, France)

- Manage a team of five person (content developers, programmers and designers)

Key accounts : OCP ( one of the leading exporters of phosphate rock in the world), Hyundai, UPM, Volvo…

- Responsible for day-to-day agency relationships, process and communications.

- Design and implement communication plan for different clients.

- Develop cost estimated for all business and marketing activities.

- Prepare project summaries within required timeframe for clients.

- Supervise efficient working of staff for project activities.

Key Account : HP (Hewlett-Packard), Microsoft, Imperial Tobacco, Go sport.