Marketing and Communications Manager
Metso
Total years of experience :17 years, 5 Months
Metso is a Finnish industrial machinery company providing technology and services for mining, aggregates, recycling, oil and gas, pulp and paper and other process industries. It employs over 13, 000 people in 50 countries and has an annual revenue of more than €3 billion.
- Developed and executed annual strategic marketing plans for Middle East, Africa & East Europe
- Provided consultancy to regional sales directors and participated in leadership meetings
- Implemented traditional and digital marketing programs (events, trade shows, campaigns, etc.) to generate leads and contribute to regional revenues exceeding €200 million.
- Managed marketing budgets of more than 500, 000 AED as well as direct and indirect reports
- Collaborated with sales teams to improve quality of customer data in Salesforce CRM, reducing the number of duplicates by 40% and increasing the number of mailable contacts by 60%
- Collected market intelligence and measured customer experience & satisfaction (NPS)
- Built reports and dashboards and analyzed data to generate business insights
- Implemented a customer classification & segmentation to improve efficiency of sales teams
- Contributed to the global implementation of a digital marketing automation tool (Pardot)
- Developed and published regional customer stories and other marketing content & collateral
- Hired a PR agency in South Africa, organized press events and increased media exposure
- Implemented an internal campaign to improve the culture of commitment and ownership
Managed a complex corporate event project by liaising with multiple colleagues in a matrix organization ▪️ Contributed to the planning and implementation of an integrated marketing communications campaign ▪️ Created a content calendar for social media channels (consumer lifestyle, healthcare, lighting) ▪️ Published internal newsletters ▪️ Prepared thought leadership content and drafted press releases ▪️ Worked with media relations agency to organize press trips
Collaborated with designers to develop brand guidelines, advertising campaigns, print and digital marketing material, websites, videos ▪️ Managed relationships with clients in diverse industries: banking (ADIB), real estate (Nakheel), hospitality (Jumeirah Group), entertainment (Global Village), automotive, etc. ▪️ Implemented a project management tool that greatly improved team efficiency
Created compelling content and engaging presentations to educate internal and external stakeholders on the technologies and digital services developed in-house ▪️ Gamified complicated processes and used the material to moderate change management sessions ▪️ Collected and distributed market intelligence ▪️ Facilitated brainstorming and mind-mapping sessions
Built exhibition stands and managed personnel at large trade shows (GITEX) ▪️ Organized product launches and channel partner events ▪️ Hired and managed 2 interns to collect and update contact details in the CRM system ▪️ Updated website content and sent email newsletters
Conducted customer satisfaction and market research projects that provided valuable data and insights to improve customer experience and increase revenue