Melissa Moussa

•Handling the online presence of clients within multiple markets such as IT, FMCG, Retail, Banking, Production and Real Estate/Contracting.
•Develop and execute a clearly defined social media strategy and report to the strategist of the company.
• Manage presence in social networking sites including Facebook, Twitter, LinkedIn, Pinterest and other similar community sites while seeding content into social applications as needed.
• Become an advocate of the client’s brands in social media spaces, engaging in dialogues and answering questions where appropriate.
• Identify threats and opportunities in user generated content surrounding the client’s brand and report to appropriate parties.
• Ensure that a consistent marketing message is delivered to the market and the client brand’s position is strengthened.
• Analyze existing and potential media activities.
• Conduct, gather and analyze market research for potential projects.
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Regularly feedback insights gained from social media monitoring into the appropriate team, to help evolve strategies in a timely fashion.
• Meeting with the client, setting a social media campaign and a strategy. Maintain constant contact with the client.
• Following up on a daily basis on project delivery and execution by effectively communicating with the Product development team.
• Stay up-to-date with development in social media tools, trends and applications.

• Projects for Social Media Management handling: (Twitter, Facebook, Pinterest and YouTube):

- Fransabank
- Magrabi Optical KSA
- Magrabi Optical Global
- QIBWF
- Le Mall
- Decathlon Lebanon
- Decathlon Kuwait
- Decathlon UAE
- Pril
- Gap
- Salsa MENA
- Stolichnaya Arabia
- Stolichnaya Jordan
- Stolichnaya Lebanon
- Pull&Bear MENA
- Marks & Spencer Arabia
- Pepe
- Bershka
- Lina’s Lebanon
- OBI Japanese Restaurant
- Canderel
- Orchid
- Sunsilk
- VAPE
- Mix FM
- Shawarmanji

Manage social media campaigns and day-to-day activities.

Drafting weekly content calendars.

Manage presence in social networking sites including Facebook, Twitter, LinkedIn, Pinterest and seeding content into social applications as needed.

Responsible of handling and controlling exam procedures and overlooking the proper application of exams.

Working on organizing several events

Keeping a constant contact with the media

Follow up with the preparations before, during and after the events

preparing a weekly report