Melissa Moussa, Social Media Manager

Melissa Moussa

Social Media Manager

Eastline Marketing

Location
Lebanon
Education
Master's degree,
Experience
14 years, 7 Months

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Work Experience

Total years of experience :14 years, 7 Months

Social Media Manager at Eastline Marketing
  • Lebanon - Beirut
  • My current job since May 2012

•Handling the online presence of clients within multiple markets such as IT, FMCG, Retail, Banking, Production and Real Estate/Contracting.
•Develop and execute a clearly defined social media strategy and report to the strategist of the company.
• Manage presence in social networking sites including Facebook, Twitter, LinkedIn, Pinterest and other similar community sites while seeding content into social applications as needed.
• Become an advocate of the client’s brands in social media spaces, engaging in dialogues and answering questions where appropriate.
• Identify threats and opportunities in user generated content surrounding the client’s brand and report to appropriate parties.
• Ensure that a consistent marketing message is delivered to the market and the client brand’s position is strengthened.
• Analyze existing and potential media activities.
• Conduct, gather and analyze market research for potential projects.
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Regularly feedback insights gained from social media monitoring into the appropriate team, to help evolve strategies in a timely fashion.
• Meeting with the client, setting a social media campaign and a strategy. Maintain constant contact with the client.
• Following up on a daily basis on project delivery and execution by effectively communicating with the Product development team.
• Stay up-to-date with development in social media tools, trends and applications.

• Projects for Social Media Management handling: (Twitter, Facebook, Pinterest and YouTube):

- Fransabank
- Magrabi Optical KSA
- Magrabi Optical Global
- QIBWF
- Le Mall
- Decathlon Lebanon
- Decathlon Kuwait
- Decathlon UAE
- Pril
- Gap
- Salsa MENA
- Stolichnaya Arabia
- Stolichnaya Jordan
- Stolichnaya Lebanon
- Pull&Bear MENA
- Marks & Spencer Arabia
- Pepe
- Bershka
- Lina’s Lebanon
- OBI Japanese Restaurant
- Canderel
- Orchid
- Sunsilk
- VAPE
- Mix FM
- Shawarmanji

Social Media Specialist/ Account Executive at hicmedia
  • Lebanon - Beirut
  • April 2011 to May 2012

Manage social media campaigns and day-to-day activities.

Drafting weekly content calendars.

Manage presence in social networking sites including Facebook, Twitter, LinkedIn, Pinterest and seeding content into social applications as needed.

Administrative Manager at USF
  • Lebanon
  • August 2010 to August 2011

Responsible of handling and controlling exam procedures and overlooking the proper application of exams.

Assistant PR and Media Director at HuManagement
  • Lebanon
  • October 2009 to July 2010

Working on organizing several events

Keeping a constant contact with the media

Follow up with the preparations before, during and after the events

preparing a weekly report

Education

Master's degree,
  • at American University of Technology
  • March 2012

Specialties & Skills

Social Media Marketing
Digital Marketing
Project Management
Customer Service
• Microsoft Office Excel
Photoshop
• Microsoft Office PowerPoint
• Microsoft Office Word

Languages

Arabic
Expert
English
Expert
French
Expert

Training and Certifications

Peace Building and Conflict Resolution (Training)
Training Institute:
United Nations Development Program
Date Attended:
April 2009