Digital Marketing Consultant
Brand Lounge
Total years of experience :5 years, 3 Months
Discover the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy.
Suggest and implement improvements in areas like SEO, social media, email marketing, and website design.
Improve and manage company branding, increase client engagement and communications with creative social media, email, mobile or local marketing campaigns.
Educating new/potential clients & media buying units on digital/social media offerings and technicalities
Understanding Media Briefs and translating business requirements and campaign objectives into viable, creative interactive and online solutions.
Work cross-functionally with agency team - CMO, digital designer and community manager - to maintain digital plans which include budgeting, execution, reporting, optimization and invoice reconciliation.
Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing.
Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Liaising with the Business Development Specialist/Research Analysts, to facilitate maximization of revenue/ ensure smooth functioning of the department.
Investigating and troubleshooting for any technical glitches or discrepancies in the customer’s portfolio.
Liaising with the database team and developers for any technical modifications and/or improvements to the customer user interface.
Optimizing Domain Names for Internet Advertising.
Investigating web sites and conducting research & analysis for identifying concepts of domain names.
Checking keyword lists of advertisers to maximize ROI for each advertiser / publisher.
Monitoring and enforcement of acceptable usage policies in cases of system abuse, illegal usage, misrepresentation etc.
Optimizing Domain Names for Internet Advertising.
Investigating web sites and conducting research & analysis for identifying concepts of domain names.
Checking keyword lists of advertisers to maximize ROI for each advertiser / publisher.
Monitoring and enforcement of acceptable usage policies in cases of system abuse, illegal usage, misrepresentation etc.