PR & Digital Director
Matrix PR
Total years of experience :19 years, 8 Months
- Define, develop and implement strong Marketing, PR and Digital strategy for individual brands in coordination with the marketing teams
- Craft image for brands and advance voice and identity
- Monthly ROI and metric analysis of PR and Social reports
- Business forecast, lead generation, account development, contract negotiations and effective client management for the agency
- Manage and mentor the PR and Social media teams, provide strategic counsel to senior management and clients
- GCC crisis management representative of Maritime Technical Institute
Main Achievements
• PRCA 2019, 2018 and 2017 Awards for Regional Campaign, Crisis and 2017 Small Consultancy of the Year
• MEPRA 2021, 2020 and 2018 Awards for Crisis Comms, Media Relations and Use of Sponsorship
• Established Fitness First as the premier health and fitness brand with media with over 3000% ROI through print and digital media combined
• Developed social media strategy and content for Steve Madden Middle East which grew over 300% fans with a 1000% increase in fan engagement.
• Crisis Management on the Donald Trump issue for Lifestyle in the region with strategic counsel, media management and rollout for an overall positive sentiment for the brand.
- Content and Strategy Plan research, design, creation and implementation to cover over 450 international brands and deliver market leadership and rapid growth.
- Copyedit and proofread content while maintaining a consistent look and feel throughout all web and social media communication.
- Redesigning company website including creation of new content and functionality based on search theory and keyword research to reflect industry best practices & liaising with brand managers to ensure increased presence on website.
- Write content with the objectives of increasing online fan base, enhancing website utilization by increasing products and traffic on website, online lead generation, search engine optimization, fashioning e-commerce optimization on website, competitive analysis, social media and other services.
Main Achievements
• Content and Strategy created and employed, improved brand and product visibility by 100% in 3 months and organic web traffic over 100%.
• Wrote and edited content for website for numerous brands such as Burberry, Chopard, Dolce & Gabbana, etc across various product categories including perfumes, watches, cosmetics and skincare, sunglasses and accessories.
• Brand Strategy including exposure, contest and promotion for brand Cacharel led to a 100% growth in sales in a single month.
• Created, designed and implemented the Euro Contest that increased fan base by 20% with phenomenal jump in responses to posts, sharing and male fans, Facebook Fan base grew 300 % in 3 months.
Define strategy for and develop, execute and manage comprehensive marketing needs encompassing integrated initiatives designed to penetrate and grow targeted markets.
Work closely with business heads to create new business ideas and manage the creative team of the agency.
Key Accounts:
Emirates, Daihatsu, Konica Minolta, Casio, NEC, Develop, Samsung, Lenovo, XLRI, British University, Levis, GAS, Dr. Moopen’s, Axon Development, Aryenne.com, Joy Alukkas
Main Achievements
• Editor and creator of Company newsletter including content, design and distribution.
• Co - Conceived, Designed and Executed YES - Your E Square, UAE’s first IT retail boutique.
• DIGITAL IMAGING SQUARE is now the biggest project of its kind for KM worldwide monetarily and sheer volume wise as well.
• Drove up agency turnover by 60% year on year through designing and launching new agency strategy
• Lead creation and implementation of highly effective ad & PR campaign that increased new- product revenue and resulted in best Distributor \[Distributech\] and Corporate Sales Award \[ATCO\] for the clients two years in a row.
• DEVELOP marketing campaign launched in first year of its distribution achieved the position of being No1 color copier in UAE and is now a worldwide KMBT success story.
Responsible to Managing Director for all trade communications and sales support across company brands. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives
Main Achievements
• Promoted to Communications Consultant based on my contribution to successful Develop campaign and creative and oratory work on XLRI campaign.
• Prepared marketing strategy, media plan, brand launch plan, scripted teaser campaign for launch of DEVELOP series of copiers in the Middle East.