Mennat El Nazer

Bringing customers and consumers closer to the Property Finder brand by designing and executing a strong
engagement calendar for B2B audiences with a particular focus on events, webinars, and digital content. Partnering with product and commercial teams to ensure ongoing engagement with clients and help deliver consistent and best-in-class relationships, increase ROI on products and services, and positively impact B2B brand equity.

• Established client engagement strategy from the ground up for B2B clients in the UAE, Egypt, Qatar, Bahrain
markets.
• Launched 7 new engagement initiatives tailored to 4 different personas across 4 customer tiers (low and high
net worth clients).
• Managed and controlled a 4 million$ B2B engagement department budget across all markets.
• Led and executed 43 bespoke in-house events, reaching 4, 000 clients, which received, on average, above 90%
satisfaction rating and attendance.
• Devised a tailored content strategy for events to position Property Finder as a thought leader in the real estate
market, along with communication and engagement tactics aligned with the customer journey; these include
on-ground event content and agendas, landing pages, emailers, and social media campaigns, to maximize ROI
on products and services.
• Trained marketing team members across markets to scale and adapt engagement plans across all markets
• Collaborated closely with internal stakeholders which include c-suite and head of departments through regular
meetings and reporting for mutual alignment of business objectives, increase product adoption, and obtain
feedback to increase customer satisfaction and impact ROI.
• Created a gifting and merchandise strategy aligned with yearly events calendar for each tier of B2B clients.
Key Achievements:
• Deployed a SaaS event management tool, Samaaro, to streamline internal event planning process and client
communication.
• Negotiated with vendors and sponsors, resulting on average a 10% yearly savings.
• Achieved 3, 000 one-to-one customer interactions, generating a 20% increase in customer retention.

Bringing customers and consumers closer to the Property Finder brand by designing and executing a strong engagement calendar for B2B audiences with a particular focus on events, webinars, and digital content. Partnering with product and commercial teams to ensure ongoing engagement with clients and help deliver consistent and best-in-class relationships, increase ROI on products and services, and positively impact B2B brand equity.

• Established client engagement strategy from the ground up for B2B clients in the UAE, Egypt, Qatar, Bahrain markets.
• Launched 7 new engagement initiatives tailored to 4 diferent personas across 4 customer tiers (low and high net worth clients).
• Managed and controlled a 4 million$ B2B engagement department budget across all markets.
• Led and executed 43 bespoke in-house events, reaching 4, 000 clients, which received, on average, above 90% satisfaction rating and atendance.
• Devised a tailored content strategy for events to position Property Finder as a thought leader in the real estate market, along with communication and engagement tactics aligned with the customer journey; these include on-ground event content and agendas, landing pages, emailers, and social media campaigns, to maximize ROI on products and services.
• Trained marketing team members across markets to scale and adapt engagement plans across all markets
• Collaborated closely with internal stakeholders which include c-suite and head of departments through regular meetings and reporting for mutual alignment of business objectives, increase product adoption, and obtain feedback to increase customer satisfaction and impact ROI.
• Created a gifting and merchandise strategy aligned with yearly events calendar for each tier of B2B clients.

Key Achievements:
• Deployed a SaaS event management tool, Samaaro, to streamline internal event planning process and client communication.
• Negotiated with vendors and sponsors, resulting on average a 10% yearly savings.
• Achieved 3, 000 one-to-one customer interactions, generating a 20% increase in customer retention.

Managing and leading ME and European events and digital campaigns, local sponsorships and activations for indirect and direct operations offices (Canon Saudi, Canon Qatar, Canon Emirates)

Managing and leading full B2B content strategy

Ideation, management and execution of full EXPO 2020 B2B plan from offline to online campaigns for 6 months

Managing marketing partner activities

Creating digital marketing campaigns supporting business objectives - including paid social, physical events, webinars, content creation and design, email campaigns, landing pages and print ads

Brand management and coordination with EMEA teams

Planning PR and organic social media campaigns in collaboration with corporate communications team

Managing and executing webinars on a weekly basis to support online trainings, demos, events…etc.

Organizing photo and video shoots to create various contents

Full management of yearly B2B budget

Managed large-scale exhibitions and events across the Middle East and Pan Europe to promote Canon B2B products and solutions, while also creating lead generation campaigns across digital channels for direct operations and partners, focusing on efective content and messaging for customers.

• Managed and led marketing activities and events calendar for 3 B2B product divisions (IPS, DS, BIS) across the UAE, Kuwait, Qatar, Bahrain, KSA, Oman, Jordan and Lebanon, executing about 20 events per year.
• Designed the full content strategy across marketing activities such as website, social media, emailers, partner marketing collateral, on-ground events, and case study videos to improve customer journey and mapping.
• Managed yearly B2B marketing budget of 1.8 million$.
• Pivoted the marketing strategy during the pandemic to leverage digital platforms, ensuring continued engagement and reach for product launches and lead generation campaigns.
• Led PR activities to expand brand exposure and coverage by collaborating with media partners on activities such as media round tables and on ground media coverage.
• Developed engagement activities to support local partner marketing activities for lead generation eforts through co-branded webinars, events, sponsorships and showroom branding eforts and biweekly training.

Key Achievements:
• Spearheaded the partner program for all partners according to tier and spend; it included perks/benefits, partner marketing, events, digital marketing eforts, and regular trainings.
• Built Canon B2B innovation hub at EXPO 2020, consisting of a 6-month tailored plan of physical and online activities.
• Achieved average annual savings of USD 150K through efective vendor negotiations.
• Collaborated with SalesForce champion to improve customer profiling and segmentation for B2B customers database to maximize lead generation activities.

Working closely with regional sales and marketing managers to develop and execute marketing plans and events, with a focus on content creation for Middle East, Africa and India markets.

• Executed marketing plans and events in alignment with the US global marketing team, UK and India marketing teams.
• Led and executed a unified marketing strategy for B2B Clients and channel partners on quarterly and yearly basis including events and trade shows for Middle East, Africa and India market.
• Created all internal and external communications and content through press releases, case studies, social media, email marketing, website and print collateral.

Communications
Public Relations
Channel Marketing
Internal Marketing
External Marketing
Budgeting my
Marcomms Planning

• Creating marketing collateral for UAE, Qatar and Brazil ofices, organizing local events, and creating web content in consistency with the brand tone of voice.

• Working closely with the marketing manager to achieve all objectives of the brand and maintain quality and consistency
• Supervise all print collateral and ensure that all corporate graphic standards are followed
• Liaising with designers and printers
• Managing, creating, proofreading, and editing content of brochures, website, and other print and digital material
• Working closely with the marketing manager on restructuring the website in terms of content, design, and functionality
• Working on achieving SEO basics for the website
• Writing press releases
• Conducting market research on product and industry updates and latest product releases
• Organizing all employee uniforms from looking for suppliers, to designing, implementing the brand standards, to the final order.
• Updating company CRM (Salesforce.com) and entering all data of contacts, clients, uniform tracking…etc.
• Working with Salesforce Chatter as an internal company newsfeed hub for employees to update and post news while focusing on how to create attractive and effective content
• Supervising PR activities and communicating regularly with clients and employees to ensure all requirements are attended to
• Planning, Coordinating and Organizing events

• Organizing, coordinating, and supervising all banquet events such as meetings, conferences, weddings, dinner parties, and outside catering events
• Keeping track of all events taking place in Abu Dhabi and Dubai and creating Events Calendar
• Communicating with clients before, during and after events
• Managing guest complaints and resolving concerns
• Maintaining and developing existing and new customer’s database through appropriate propositions and ethical sales methods, to optimise quality of service, business growth, and customer satisfaction
• Soliciting new and existing clients in order to meet budgetary sales expectations.
• Consistently maintaining and enhancing client relationships by going on sales calls and visiting companies
• Using Opera Property Management System (MICROS system softwar) to handle reservations, keep track of customer profiles and events.
• Preparing and sending proposals, contracts, and performa invoices to clients
• Taking internal trainings continuously to improve my knowledge and performance regarding work related matters

• Acquiring new customers and organizing MICE events such as meetings, conferences, and weddings.

• Promoting for the new energy projects and technologies of this semi-government owned Japanese company.
• Providing people with detailed information regarding the new technologies and projects being held in various countries.
• Maintaining and developing relationships with interested businessmen by filling out surveys and collecting business cards.

• Promoting newly released products and allowing customers to gain first hand knowledge and experience on various Toshiba laptops.
• Observing and gathering information on people’s attitudes and behaviors towards the new products.
• Providing feedback on future buying trends.

• Welcoming guests to the 3 day long event in the Yas Marina Circuit.
• Ushering guests to their seats and guiding them throughout the event to creat smoothe and easy access.
• Providing guests with information regarding the course of events happening and explaining the daily schedule.

• Promoting various products of the caracal shooting club at the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) held in Abu Dhabi Nationals Exhibition Company (ADNEC).
• Providing useful information to large groups of people about the products being sold and the caracal shooting club programs and activies.
• Selling products to licensed and VIP people.

• Assisting vets and nurses in their daily intake of animals.
• Organizing important documents and databases.
• Participating in a fashion show which was held to raise money for stray animals

• Welcoming guests to the massive orchestra concert held at Emirates Palace Hotel in Abu Dhabi and provided them with brochures.
• Ushering thousands of guests to their assigned seats.

• Promoting the upcoming opening of the Gems American Academy School
• Distributing brochures and explaining study curriculum to prospective students and parents.
• Collecting a database of people who are interested in enrolling.