Meriam Afitou

Regional Sales Manager at Daimler Commercial Vehicles

• United Arab Emirates - Dubai
• My current job since January 2021

 Managing and steering General Distributors and Dealers in Egypt, Tunisia and Jordan to ensure sales targets and market shares are met
 Initiating and implementing market measures to exploit market potentials with focus on target segments
 Handling CKD projects with distributors and body builders
 Government and private Tenders management
 Retail, Fleet and key account management.
 Managing order and planning team to ensure correct order allocation and timely production and dispatch of vehicles
 Defining product pricing & sales concepts for each country
 Planning and follow up for vehicle production with different factories in Spain, Germany, Brazil, Turkey and India

Customer Relationship Management Specialist at Porsche Middle East and Africa

• United Arab Emirates - Dubai
• March 2015 to June 2022

 Handling CRM and after-sales marketing for MEA Region
 Managing of all customer related issues (Distributor service complaints, warranty issues, parts issues and technical/quality related issues).
 Managing goodwill budget and allocation of budget based on the different service and technical issues faced by Porsche customers
 Conduct training for After Sales personal within the region (CRM processes, customer communication)
 Handling aftersales marketing campaigns for the Arabic and French speaking markets
 Point of contact for Porsche Germany, Porsche distributors in Middle East and Africa and the Porsche customers

Sales and Market Management Senior Executive at Daimler Commercial Vehicles

• United Arab Emirates - Dubai
• February 2019 to December 2020

 Managing and steering Mercedes-Benz commercial vehicles General Distributors in Central Africa (Kenya, Nigeria, Cameroon, Ghana, Senegal, Tanzania, DRC, Rwanda and Ivory Coast…)
 Defining yearly sales targets agreements and marketing plan with the distributor based on the market environment and company’s internal target volumes and contribution margins
 Monitoring distributor retail sales and ensuring close follow up with fleet customers.
 Defining the right product portfolio and pricing for the markets and updating the distributor about products and technical changes
 Handling CKD projects with distributors and body builders
 Government and private Tenders management
 Managing and driving the order management team to ensure on timely execution of incoming orders
 Driving market study and assessment for new markets penetration
 Supporting the distributors in the product launch activities and ensure sales readiness before launching the new models
 Support to improve GD network, implementation of KPIs for the individual markets and regular follow up
 Track regulation changes, homologation requirements and market needs to communicate to product management team on time to make the necessary product changes if necessary

Parts Sales & Operations Senior Executive at Daimler Commercial Vehicles

• United Arab Emirates - Dubai
• January 2017 to January 2019

 Steering the sales and logistics of spare parts for all FUSO distributors and dealers in MEA region (30 countries)
 Managing spare parts pricing and discount programs for distributors
 Order and Backorder management with the factories in Japan and India
 Managing order center team to ensure order placement and timely dispatch for all the distributors
 Ensuring financial status of distributors are in accordance with the orders values
 Implementing new processes to comply with the newly launched VAT and export regulations
 Managing Freight team (documentation, transportation and customs related topics)
 Point of contact between warehouses, the headquarters and the FUSO distributors.

Administrative supervisor at Transcore LP

• United Arab Emirates - Dubai
• May 2014 to January 2015

Project Engineer (software) at City Bus

• Morocco - Fes
• April 2013 to August 2013

 Operate a new project to build computerized maintenance management system application to take care of the whole process of buses maintenance.  Taking care of actions related to buses maintenance such as Scheduling jobs, assigning personnel, reserving materials, recording costs, and tracking relevant information such as the cause of the problems of the different buses.
 Doing feasibility study (Collecting data, functional and non-functional requirement for the project).
 Planning the delivery dates for the different parts of the project.
 Coordination with the team members and distribute tasks.
 Control and follow up the work of the team.
 Implementation of the project.
 Testing and verification of the requirement of the client.
 Report to my supervisor.
 Supervising interns in the IT department.

Internship in Project management - supply chain at Centrale Laitiere Danone

• Morocco - Casablanca
• November 2012 to March 2013

 Document a new project related to the traceability of the company’s products from raw materials to the finished goods.
 Deliver reports about the new projects.
 Follow up the work of the supply chain department in relevance to the new software.
 Assist to generate and review of monthly sales forecast and accuracy reports
 Assist to manage and learn about the key performance indicators. (KPI)
 Assist to manage the buying and delivery process of the raw materials.
 Assist in materials scheduling and procurement.
 Assist to meeting with the developer.
 Go on field visits to the different factories of the company to follow up the uses of the software.
 Learn about the Warehousing designs.

Internship in RADEM of Meknes at RADEM

• Morocco - Meknes
• May 2010 to May 2011

 Assist with the planning and requirement of the projects
 Follow up the action plan and make sure all dates are respected.
 Communicate with the client.
 Assist in the process of testing and verification of the project.
 Keep up with stock of materiel and signal if there is a need of purchase.
 Reporting to manager (summaries of the progress of projects)

Sales Consultant at Oriflame sweden

• Morocco - Fes
• February 2011 to April 2011

 Promote Oriflame product and look for more perspective clients.
 Achieve the objective of sales for each month.
 Look for new consultants that will be under my supervision.
 Manage and guide consultants who are under my supervision.
 Follow up the progress of my consultants.
 Attend seminars about the new launching of the catalogues.