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Mert Berke, Digital Marketing Executive

Mert Berke

Digital Marketing Executive·Avlu Restaurant

United Arab Emirates

Master's degree, Bussines Management

Work experience

Total years of experience: 8 years, 0 months

Digital Marketing Executive

September 2025 - Present

Avlu Restaurant

Dubai, United Arab Emirates •Hybrid

September 2025 - Present

Managed and executed digital marketing strategies across Google Ads, Meta Ads, TikTok, and Snapchat, optimizing campaigns to drive brand awareness, increase website traffic, and improve conversions.
Led brand management, influencer marketing, and social media growth initiatives, developing impactful campaigns to strengthen brand positioning and enhance overall visibility.
Company industry:
Food & Beverage Production
Job role:
Hospitality and Tourism

Performance Marketing Manager

January 2024 - Present

Brosch

Berlin, Germany

January 2024 - Present

Collaborated directly withclients (primarilye-commerce brands) toidentifythemost effective digital
advertising strategies aligned with their business goals.
Prepared detailed campaign briefs and coordinated with internal teams to ensure accurate and timely
campaign execution across Google Ads, Meta Ads, and other digital platforms.
Oversaw campaign performance, conducted regular optimizations, and delivered comprehensive
reports focusing on ROI and KPI improvements.
Worked closely with the creative team to develop ad visuals and copy tailored to each clients brand
identity and audience.
Company industry:
Marketing

Lead Generation & Digital Marketing Specialist

January 2022 - January 2024

EVA COMMERCE USA

California, United States •Remote

January 2022 - January 2024

Spearheaded lead generationinitiativesfor large-scale marketplace software(Amazon, Shopify, Walmart).
Managed SEM/SEO campaigns, optimized for organic traffic growth, and increased conversion rates for
lead-gen processes.
Created and optimized ad creatives across multiple digital platforms (Google Ads, Meta Ads, Amazon Ads).
Led data analysis and campaign reporting, driving decisions based on KPIs such as cost per acquisition
(CPA) and return on ad spend (ROAS).
Company industry:
Software Development

Digital Marketing Manager

January 2021 - January 2024

Esperto Media

Izmir, Türkiye •Hybrid

January 2021 - January 2024

Directed a team of social media specialists, managing campaigns for multiple clients and ensuring the delivery of performance-driven digital strategies.
Oversaw Facebook Ads, Instagram Ads, and Google Ads to achieve client objectives, including lead generation and e-commerce sales.
Led cross-functional teams to align campaigns with client goals, providing regular performance insights and optimization recommendations.
Company industry:
Media Production
Job role:
Marketing and PR

Digital Marketing Specialist

January 2021 - January 2022

EATZY UK

London, United Kingdom •Remote

January 2021 - January 2022

Managed digital advertising for aUK-basedsoftware targeting the restaurant industry, optimizing
campaigns for conversions and package sales.
Conducted A/B testing and landing page optimizations to enhance campaign performance.
Implemented paid media strategies (Google Ads, Meta Ads) to drive awareness and direct
conversions from restaurant clients.
Company industry:
Software Development

Social Media Group Head

January 2019 - January 2021

ESPERTO MEDIA

Izmir, Türkiye

January 2019 - January 2021

Directed a teamof social mediaspecialists, managing campaigns for multiple clients and
ensuring the delivery of performance-oriented digital strategies.
Oversaw Facebook Ads, Instagram Ads, and Google Ads to achieve client objectives such as lead
generation and e-commerce sales.
Led cross-functional teams to ensure campaigns were aligned with client goals and provided
frequent performance insights.
Company industry:
Marketing

Digital Marketing Coordinator

July 2018 - January 2021

Tudem Publishing Group

Izmir, Türkiye

July 2018 - January 2021

Company industry:
Publishing
Job role:
Management

Representative

May 2019 - September 2019

Xanterra Travel Collection

Utah, United States

May 2019 - September 2019

Participated in the J-1 Summer Work and Travel program, gaining hands-on work experience at Zion
Lodge within Zion National Park. Developed strong cross-cultural communication skills and
adaptability by working and collaborating with people from diverse international backgrounds.
Company industry:
Hospitality & Accomodation

Education

Aydın Adnan Menderes University

January 2022

January 2022

Master's degree, Bussines Management

Türkiye

Eskisehir Anadolu University

January 2021

January 2021

Bachelor's degree, Communication And Design

Türkiye

Adnan Menderes University

June 2020

June 2020

Master's degree, Administration And Commerce

Türkiye

Aydın Adnan Menderes University

January 2020

January 2020

Bachelor's degree, Hospitality And Event Management

Türkiye

Skills

SEO

Expert

Graphic Design

Expert

Social Media Marketing

Expert

Advertising Sales

Expert

Google Adwords

Expert

Marketing

Expert

Social Media

Expert

Google Adwords

Expert

Social Media Marketing

Expert

SEO

Intermediate

Sales

Beginner

Graphic Design

Intermediate

Project Management

Intermediate

Digital Marketing

Expert

Customer Service

Intermediate

Management

Expert

Digital Media

Expert

Microsoft Office

Intermediate

ANALYTICS

Intermediate

BUSINESS ADMINISTRATION

Intermediate

CONTEXTUAL ADVERTISING

Intermediate

CUSTOMER ACQUISITION MANAGEMENT

Intermediate

DATA DRIVEN DECISION MAKING

Intermediate

DIGITAL MARKETING

Intermediate

LEAD GENERATION

Intermediate

MANAGEMENT

Intermediate

SOCIAL MEDIA

Intermediate

STRATEGIC THINKING

Intermediate

AI Prompting

Expert

Languages

English

Expert

Turkish

Native Speaker

Training and Certifications

Certifications
Good Search ADS
Google
Training
Amazon ADS
Amazon

Hobbies and interests

Traveling
Kayaking
Swimming
Volleyball

Played volleyball for many years, including at a professional level, demonstrating discipline, teamwork, leadership, and a strong competitive mindset.