Digital Advertising manager
Hashtag Studio
Total years of experience :13 years, 7 Months
• SME and Display Account Management of major clients in the region
• Manage campaigns on Google Adwords, Youtube, Facebook, Twitter and LinkedIn
• Plan, execute, optimise and report on digital campaigns
• Digital strategies development & implementation (FMCG, sport industry, financial industry…)
• Digital marketing budget management
• Competitors' activity - monitoring
• Community management (copywriting and publishing on all channels)
• SME and Display Account Management of major clients in the region (Telecom, Electronics etc.)
• Managed campaigns on Google Adwords, Youtube, Facebook, Twitter and LinkedIn
• Planned, executed, optimised and reported on digital campaigns
• Launched and managed a Youtube campaign that got globally ranked (#7 in top 10 branded Ad videos)
• Marketing & communications strategy for the MENA region
• PR & digital communication
• Media relations and CSR
• Event management (Airport Show 2014, GITEX etc.)
• Successfully contributed to the company's biggest market research in the AME region (member of a team of four researchers)
• Collected, analyzed and presented: quantitative & qualitative data about companies of interest to the firms
• Provided the management with relevant, accurate and current data about the UAE market and competitors
Event : ToT OCHA for United Nations
•Coordinated different aspects of the event
•Assisted with negotiations for: space contracts and event place, food and beverages, audio-visual equipment, accommodation and transportation for attendees
•Prepared nametags, materials, notebooks, packages, gift bags, seating cards and registration lists
• Compiled lists of targeted clients and resellers
• Spoke to clients on behalf of the company about their new products
Analysed the demographics of the consumers
Kent records of sales
•Successfully completed a four week selection process and training
•Traded German fixed incomes - outright: Schatzs & Bobl
•Developed and executed hedging strategies in a highly pressurised environment
•Followed: daily economic data, macroeconomics movements, event driven market conditions
•Liaised with sales, trading organisations and clients to discuss views, present ideas and advice leading to the execution of trades and events in the oil and gaz industry
•Organised the event Access for Women in Energy - Offshore Brazil potential and challenges
Asset Management Department
•Shadowing a fund manager in the European Equity Department
•Broad presentation on Asset Management alongside other departments
•Equities investment strategies with a focus on Behavioural Finance
•Attended meetings with sell-side analysts in Metal and Mining, IT & Software sectors
•Organizing educational events and collection of clothing for children.
•Monitored global economy, news releases and political events, to create economic analysis
•Analyzed data and trends to forecast movements in equities, commodities, bonds, and exchange rates
•Organised monthly events (movie and art expostions, conferences...)
•Assessed investment trends and generated investment ideas
•Forecasted foreign exchange risk and exposure from potential positions
•Wrote articles that attracted the attention of policy makers and the media
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•Interviewed senior level directors in order to write financial articles
•Promoted the magazine by contacting mediators
•Edited the weekly layout prior to publication
•Chosen twice as the employee of the month amongst interns & full time staff
•Advanced Investment Analysis •Banking Theory and Practice •Multinational Financial Management •International Banking •Bank Lending and Securities •Economic Analysis of the Business •Quantitative Economic Analysis •Advanced Portfolio Management •Advanced Financial Statement Analysis •Advanced Corporate Finance •International Business Strategy •Managing People in Organisations •Marketing Management
•Mastering the time Value of Money •Making Capital Investment Decisions •Risk and Return: Hos to identify, measure, and incorporate into capital budgeting decisions •Raising Capital: the process, the players, and strategic considerations •Understanding Financial Statements •Using Ratio Analysis to evaluate financial performance
BA (Hons) Global Business Management • Economics, Finance, Accounting, Management, Marketing, Entrepreneurship and Human Resources
French Baccalaureate Diploma • Mention Bien