Corporate Marketing Executive
M.H Alshaya
Total years of experience :8 years, 5 Months
• Support 70+Alshaya brands in terms of market insights, competitive behaviour, media mix, budget split on their advertising and media campaigns (offline and online) across 10 operating markets in MENA for best ROI, maximum exposure and cost savings whilst utilizing best media mix
• Facilitate media bookings negotiated directly with agencies, publications and suppliers at a corporate level across all media platforms
• Support, strategise and faciliate Alshaya’s brands campaign planning, brand launches, new market entries and multi brand inaugurations
• Monitoring brands’ advertising campaigns while aligning with host brands strategy and corporate business objectives/vision
• Implentation of outdoor advertisements across countries in liasion with country and field managers
• Responsible for the execution of Alshaya Corporate Annual Media tender to enable significant cost savings
• Directly involved in the process of developing corporate and brand Annual Marketing Calender keeping in line with various local and international market/retail rules and regulations
• Executive Reporting for senior management on media advertising spend, YOY and seasonal comparitive costings, returns and performance across Alshaya brands against pre-agreed SLAs and KPIs
• Execution and monitoring online campaigns until the development of the Digital Team
• Tracking of internal and external customers’ target audiences to support aligned media buying
• Team management during absence of media manager
• Managed the marketing portfolio of trade exhibitions across ICT (Information & Communications Technology), trade, transport and logistics industries
• Delivered a launch event, a first of its kind platform catering to the Middle East regions trade & transport requirements - MultiModal Middle East
• Managing a marketing budget of half a million dollars across various shows
• Developing marketing strategies, formulating integrated promotional campaigns for each show using ATL and BTL activates including direct mailing, e-marketing, PR, SEM campaigns along with outdoor promotions, TV, radio and other mediums, guaranteeing increase in exhibitor and visitor numbers, higher hit rate, ROI, promotional profits and overall exhibition floor space
• Expertise and experience in developing event brand messages and guidelines, copywriting for various collateral, and running promotional campaigns catered to segmented, targeted, characterized target audiences
• Strong supplier links and excellent co-ordination skills to deliver quality in time
• Overall improvement in visitor numbers by 40%, enhancement in event visibility and increase in exhibitor sales through devising a targeted marketing strategy for the event
• Strong PR, media and industry relations
• Continuosly strengthening and resourcing customer database; managing database, web and sales staff; preparing post show reports and media journals published to the public
• Managing the company’s event marketing strategy covering more than 6 different global industries for the Indian office
• Recruiting, training, managing and reviewing the marketing staff performance to ensure monthly KPIs and revenue parameters; guaranteeing high ROI and performance within marketing budgets, for naseba India
• Reviewing feasibility for proposed projects, staff allocation and resource planning with management
• Incharge of marketing & branding of the Women in Leadership (WIL) series
• Develop and implement marketing plans for new and existing products and ensure consistent efforts with the corporate and specific product brand image; Internal and external communication
• Conduct market research to determine requirements for existing and future products
• Monitor, review and report on all marketing activity and results to the management
• Responsible for overall content generation, proof reading, copywriting, customer touch points
• Regular monitoring of sales performance to identify the GAPS
• Forging partnerships with key media houses/PR agencies/publications for various platforms
• Launch and marketing management of 3rd party events as per specific requirements from clients such as IBM, Cognizant etc
• Responsible for overall marketing strategy & brand awareness for various high profile C-level conferences and exhibitions such as Leaders in India 2009 and Hospital Infrastructure India
• Managing and timely execution of promotional campaigns and marketing activities such as marketing collaterals development and production, online marketing etc as deemed fit for various target audiences
• In charge of marketing the IIBAAs- Indo International Business Achievements Awards.
• Creating strategic partnerships with high profile trade publications, media channels and various associations to promote the event; negotiate deals to receive maximum media exposure to the right audience
• Formulate marketing plans for various training courses, and seminars by analyzing the target market in terms of delegate and market characteristics, expenditure, KPI’s etc
• Combining analytical skills with a commitment to creative marketing, having bottom line responsibility of marketing plans that include mail, email, fax and integrated marketing on a diverse range of strategic business issues
• Preparation of various marketing collateral ensuring the design & feel is right for each target audience
• Managing various teams such as database, telesales, customer service, sales team
• Establishing media partners and negotiating profitable deals across various events
• Coordinating with the web team to improve event site’s usability, interactivity and implement innovation as far as possible, to drive traffic to the site. Implemented new strategies and processes such as blog sites, “Help us Help you”, etc.
• Was appointed brand incharge for the marketing of all “Franklin Covey” & “ESI Project Management” courses
• In charge of marketing activities for “Managed Events” department
ACHIEVEMENTS: Revamped the “Franklin Covey” brochure, incorporating innovation, creativity and dynamism.
ACHIEVEMENTS: Was recognized for outstanding performance, dedication and organization skills in the second month of employment, during the launch of the corporate brochure.
Was promoted form Marketing Executive to Trainee Marketing Manager, in a period of 6 months
• Assist in each of the conference’s integrated marketing campaign
• Being in charge of specific projects and providing detailed summary and progress to inline managers
• Being responsible for building and developing strategies for team motivation.
• Assisting the team leader in daily tasks of managing the team and training new candidates.
• Building up new client base and following up on existing ones.
• Adding value throughout the entire search process by providing additional information as deemed appropriate outside of the initial research phase
Passed with Distinction. Relevant course work includes: Marketing Management , Marketing Research, Consumer Behaviour , Marketing Communications and Marketing Strategy.
INTER-COLLEGIATE MEETS St. Josephs – Basketball INTRA COLLEGIATE MEETS Product Re-launch – 2nd place Product Launch -1st place