Michael Moffat

Brought in to lead sales of a subscription model for this world-leading Tech Research and Advisory firm with 15, 000+ employees and 100+ offices worldwide. Working with financial services clients based in Qatar, I understand their needs and develop strategies to meet these needs using Gartner’s world-class advisory product. Here, I work with various internal and external teams to deliver maximum value and business growth for the client, including sharing research, helping clients to attend events and improving terms with clients’ vendors.

I also consolidate portfolio growth by gaining referrals with existing customers and establishing trust with their contacts as well as connecting with new markets by developing and implementing sales campaigns to appeal to financial sector. Through effective portfolio management, I maximise sales performance across all channels and perform in-depth analysis of the financial services market to ensure continual growth and evolution to meet market demands.

Achievements
• Exceeded 2017 and 2018 targets and achieved 160% territory growth (during a political blockade which forced spending cuts)
• Secured 100% retention by building key relationships with C-Level clients in every account, futureproofing a large and robust client base
• Rebuilt damaged reputation in Qatar, which was damaged due to lack of delivery

Working with Managing Director to shape new sales strategy ensuring all sales activities aligned with overall business objectives. I also built new relationships with household brands and strengthened relationships with existing clients to deliver year on year portfolio growth and maximise yield per event.

Achievements
• Won support of one of the most respected UAE Royal Family Sheikhs in the sporting world to secure event venue free of charge delivering immediate USD$200K cost saving
• Secured largest sale in the history of Consumer Events portfolio (33% growth on previous largest sale)
• Doubled sales revenue for various events while delivering a 400% increase on event attendance
• Awarded Top 3 Sales Person for involvement in high-yield projects and company’s Top Sales Person for 2016
• Built the 2nd largest event ever hosted by Turret Media

Played an integral role in growing sponsorship values across corporate and consumer market segments. I also maximised efficiency by performing review of existing processes identifying any shortfalls and creating ‘new ways of working’, including revamping pre-sales/post-sales, sales administration and sponsorship account management processes. I also maximised portfolio values by creating new sales pipelines as well as overseeing all pre-sales and sales for high-yield clients.

Achievements
• Won business from some of the world’s most recognisable brands, including Apple, Samsung, Microsoft, IBM, Adidas, Reebok, Red Bull, Unilever and P&G among others
• Secured largest sale in history of the Consumer Events portfolio (28% of total event sales)
• Gained recognition among the company’s top sales people for 2015
• Cultivated relationships to secure future of several key events
• Represented Turret Media to strengthened key relationships with public sector organisations

Won additional responsibilities due to successes as Sponsorship Manager, I led a team overseeing global portfolio of B2B sporting events through developing lucrative partnerships.

Here, I identified, recruited and trained new channel partners delivering growth through new partner strategies.
I worked with partners to develop sales and marketing strategies and tactical sales plans to maximise partner performance. I also oversaw all sales budgets ensuring maximum ROI through ambitious development of strong account portfolios.

Achievements
• Overachieved on sales expectations through identifying lucrative opportunities
• Safeguarded future of the group by establishing new, larger, more respected commercial partnerships

Represented this regional leader in events and training to deliver exponential increases in sales through new sales and portfolio management strategies. I also performed in-depth analysis of the current market identifying any changes in client needs and integrating these shifts into new sales plans and proposals for assigned opportunities.

Achievements
• Consistently exceeded targets and gained recognition as top monthly sales on multiple occasions
• Delivered 180% of target for legacy events
• Developed relationships with multiple international clients

Drove growth through careful management of P&L and alignment with business development strategy as well as maximising performance for all business and sales channels.

Achievements
• Successfully established, grew and managed largest geographical region
• Regularly recognised as Top Sales Person