Marketing & Pr Manager
SEG
Total years of experience :6 years, 7 Months
Developed and deployed regional marketing strategies for the organization and the brands it represents in liaison with the principals like ABB and Legrand.
Re-branded and coined the term SEG; enhanced the brand awareness among dealers and customers; outlined the brand guidelines and ensured consistency in communications.
Managed Creative agencies for product catalogue, promotional collateral and website development; organized Product Trainings, Company events and
exhibitions at MEE.
Front led the activities in Social Media, Email Marketing and Retail promotions; Renovated the retail outlets of SEG with a shop-in-shop concept.
ATL Operation - Planning and executing brand communication as per yearly marketing calendar. Handling agencies for creative communication, digital marketing, media release and PR.
BTL Operation - Planning and monitoring regional campaign along with respective marketing resource. Developing communication collaterals and managing its production and deployment.
Roles and Responsibilities
Managed the advertisements and showroom promotions for 33 EROS Digital Home retail outlets across the UAE; handling product promotions of categories in Consumer Durables like TVs, IT products, Mobile Phones and Home Appliances.
Prepared and executed the marketing calendar of 1.5 million for the retail division and negotiated with principal marketing team like Samsung, Hitachi, Lenovo for the additional marketing support.
Creative briefing to agency for Marketing campaigns, You Tube promotional Videos, Press ads, Radio ad scripts and online promotions.
Coordinated, proof checked and met the artwork deadlines at Gulf News, Khaleej Times and other dailies for press ads and catalogue inserts consistently.
Vendor Management for in-store branding, display stands, offset printing, audio recording and outdoor media with an eye on cost and quality.
Organized product launches, corporate events and exhibitions, campaigns, store openings and warehouse sales.
Cross departmental coordination for Online Marketing activities like Face Book, YouTube, Twitter, SEO and Google AdWords.
Custodian of economic department (ED) permits and managed a cost savings of AED 90, 000; managed customer grievances and legal challenges.
Value Added Services: Custodian of Extended warranty, Product insurance & Claim management, Product Exchange scheme and guaranteed buyback which has resulted in increasing the customer value proposition.
Bank Promotions: Increased the bank network and signed up the agreements with 13 leading banks in the UAE for 0% EPP installment plans the products purchases.
Project management: E-COMMERCE: www.erosdigitalhome.ae
Front led the team for the development of online sales portal at EROS retail as an initiative to provide Omni-Channel experience to customers.
Handled website development, content Management, design, cataloging, process & operations, logistics and product/ promotion management.
Fraud approval, Order Confirmation, Promotion Management, offer tie-ups and reconciliation for the online sales portal.
Coordinated the Trade marketing and Channel support across the Videocon dealers and distributor under the zone Kerala, Increased the Brand Visibility by 55%.
Prepared and reported competitor analysis, consumer feedback, Display signage, marketing campaigns and sales promotions to head office.
Developed cost effective and reliable vendor base for outdoor hoardings, offset printing, branding, Radio, merchandising and exhibitions.
SPECIALIZATION IN MANAGEMENT STUDIES Marketing : Sales and distribution, Management information system, Market research, Consumer behavior, Advertising &promotions.
Engineering in Electronics and Communication Calicut University