Milana Alhusni

• Consulted with clients regarding marketing strategy, brand positioning, and digital growth
initiatives within various sectors.
• Conducted market research and competitor analysis to identify growth opportunities and develop
tailored marketing plans.
• Created and executed integrated marketing campaigns (digital, offline, PR) to support product
launches and lead generation.
• Optimized clients digital presence through SEO, content marketing, social media, and paid media.
• Designed and implemented customer acquisition funnels and performance tracking systems using
tools like Google Analytics, HubSpot, and Meta Ads Manager.
• Collaborated with internal teams and external agencies on brand development, creative strategy,
and messaging consistency.
• Increased client ROI by identifying inefficiencies, reallocating budgets & improving conversion
focused strategies.

• Orchestrated cross-functional teams efforts to plan, design, produce & release marketing materials
• Spearheaded rebranding & messaging-refresh initiatives during organizational transformation.
• Built & managed partnerships with influencers & aggregator platforms.
• Budgeted, developed, planned & executed marketing strategy based on organizational strategy.
• Maintained a master communications calendar aligned with revenue goals, sales-funnel milestones
& corporate initiatives.
• Aligned marketing campaigns with sales objectives by coordinating closely with sales teams &
aggregator partners.
• Managed & maintained end-to-end digital advertising budgets across channels, optimizing spend
for maximum ROI.
• Oversaw vendor & agency communication, goals & performance including contract negotiation,
timelines, deliverables & cost control.

• Led the strategy, execution& optimization of social media & banner advertising campaigns across
multiple platforms.
• Managed & mentored the social media team to deliver consistent & engaging digital content.
• Oversaw digital customer care operations, ensuring prompt & effective online engagement.
• Directed the creation of activity reports & performance summaries to inform strategic decisions.
• Responsible for annual planning & budgeting for digital media & customer engagement initiatives.
• Developed & tracked KPIs to monitor team performance & campaign effectiveness.
• Coordinated inter-agency collaborations, including campaign planning & photoshoots.
• Planned & managed collaborations with influencers to boost campaign reach & impact.
• Researched & implemented innovative digital media tools to enhance efficiency & reach.

• Managed client relationships by identifying needs, ensuring satisfaction& delivering tailored
marketing solutions.
• Developed & executed short & long-term campaigns strategies aligned with client objectives &
audience targeting.
• Ideated creative concepts & selected key influencers to drive campaign effectiveness.
• Coordinated with internal operations teams to ensure campaign execution met agreed goals &
timelines.
• Designed & implemented contingency plans for underperforming campaigns to recover & optimize
results.
• Delivered detailed campaign reports to clients to showcase performance & insights.
• Collaborated with the accounting team to generate client invoices & followed up on outstanding
payments.
• Worked on major campaigns for clients such as Al-Marai, Al-Mosafer Travel agency, STC, Zain,
Lebara, Coca-Cola, Fanta, Hungry Station, Saudi National Water Company & Israr Award.
• Partnered with renowned agencies including Starcom, Hashtag, Genesis, Mindshare MENA & U.M.
MENA.