Brand Activation Manager
zeal
Total years of experience :14 years, 5 Months
Activation strategy: Build & optimize the brand activation strategy (GTM & growth) to empower aggressive brand network growth.
• Brand experience: Own the customer & merchant brand engagement to empower building a solid positioning via innovative activities.
• Resources management: Own the agency & suppliers’ relationship to achieve incremental growth targets.
• Budget: Plan and manage budget for all brand activation projects.
• Reporting: Deliver frequent reports catering to the ongoing activities Vs targets.
Egyptian Ushers is an online BTL marketing agency based in Egypt. We specialize in providing a range of services for clients and agencies, including ushering recruitment, modeling, musicians, roadshow car rentals, production, uniforms, giveaways, venue rentals, and activation management. Our goal is to provide a comprehensive one-stop solution for clients and agencies looking to execute successful BTL marketing campaigns in Egypt. We pride ourselves on our high-quality services, attention to detail, and commitment to delivering exceptional results for our clients.
• Got Hired By Strike Media for the Summer Operations at Stella sidi abd el rahman Northcoast Egypt
• Communicating with different Departments within the companies to ensure smooth operations during booth setups on the beach .
• Recruit & manage the ushers and on-ground teams through Activations as per confirmed requests
• Setting, communicating and maintaining timelines and priorities on every project During Summer
• Report on effectiveness of marketing activation campaign and events To the Beach Management Agency
• Evaluate activities, establish key learning and use results to direct future activities.
• Planning event from scratch according to requirements, target audience and objectives
• Come up with suggestions to enhance the event’s success
• Prepare budgets and ensure adherence
• Source and negotiate with vendors and suppliers
• In charge of hiring personnel (DJs, waiters etc.)
• Coordinate all operations
• Lead promotional activities for the event
• Supervise all staff (event coordinators, caterers etc.)
• Approve all aspects before the day of the event
• Ensure event is completed smoothly and step up to resolve any problems that might occur
• Analyze the event’s success and prepare reports
• Responsible for the Leasing Prices for our on ground Activation
• Develop New Concepts with the Creative Teams Regarding the on ground activation process
• Communicating with different departments within the company to ensure smooth operations and
development of the new vendors.
• Implementing marketing principals through activations in various channels.
• Recruit & manage the ushers and on-ground teams through Activations
• Setting, communicating and maintaining timelines and priorities on every project
• Liaising with our Team to ascertain the precise event requirements for our client
• Report on effectiveness of marketing activation campaign and events.
• Evaluate activities, establish key learning and use results to direct future activities.
(4 years 1 month)
• Communicating with different departments within the company to ensure smooth operations and
development of the new vendors.
• Implementing marketing principals through activations in various channels.
• Recruit & manage the ushers and on-ground teams through Activations
• Setting, communicating and maintaining timelines and priorities on every project
• Liaising with our Team to ascertain the precise event requirements for our client
• Report on effectiveness of marketing activation campaign and events.
• Evaluate activities, establish key learning and use results to direct future activities.
Support of telecom sourcing activity by managing quoting and analysis activity for access.
• Develop a quotation analysis guidelines for European countries specifically in Denmark, Sweden,
Norway, Finland, Ireland, Iceland, UK, Estonia, Latvia, and Lithuania
• leading communication & negotiation with providers, managing timeline.
• build and update a carrier offer database and perform regular benchmarking in close collaboration with
the telecom buyer
• analyze observed costs in order to enhance market knowledge and prepare negotiations with
suppliers, together with the telco buyer.
• optimizing offers for customer to achieve optimum cost and quality with respect to requirements
• support Sales & Marketing and large Bid management by managing the complete quotation process
with global carriers to provide timely, optimal quote
• Auction new connections to each country telecom carriers and manage profitability by second round
optimization with suppliers to ensure profitability and savings for the company.
• support implementation team for the ordering process and Managing escalations between
implementation team and carriers.
(4 years 7 months)
· Collaborate with sales teams to understand customer requirements, to promote the sale of company
products, and to provide sales support.
Mina Youssef - page 2
· Sell products requiring extensive technical expertise and support for installation and use, such as
material handling equipment, numerical-control machinery, and computer systems.
· Plan and modify product configurations to meet customer needs.
· Confer with customers and engineers to assess equipment needs and to determine system
requirements.
· Prepare and deliver technical presentations that explain products or services to customers and
prospective customers.
· Arrange for demonstrations or trial installations of equipment.
· Create sales or service online contracts for products or services.
· Develop, present, or respond to proposals for specific customer requirements, including request for
proposal responses and industry-specific solutions.
· Visit prospective buyers at commercial, industrial, or other establishments to show samples or
catalogs, and to inform them about product pricing, availability, and advantages.
· Research and identify potential customers for products or services.
Bachelors Degree in Electronics and Communication Engineering
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