MINESH PONTHEN

• Led the e-commerce channel business for one of the biggest toy manufacturers in the world for GCC regions with hands-on experience on Amazon, Noon and other e-commerce platforms and a deep understanding of the platforms functionalities, policies, and procedures.
• Collaborate with vendor managers to create comprehensive marketing strategies, exploring opportunities for business expansion and promotional activities throughout the year.
• Preparing sales forecasts, managing sales and marketing budgets, planning stock allocation and replenishment.
• Plan and execute price promotions, ensuring participation in all major events and monitor and analyze sales performance to identify opportunities for improvement.
• Leading a team of four responsible for sponsored ads, product listing, and order processing. Actively involved in setting pricing, developing A+ content, and creating brand pages to enhance product visibility and drive sales.
• Identify new opportunities to expand the brand portfolio on e-retail channels.
• Finalize contracts and negotiate terms, margins, and joint business plans (JBPs) with existing partners, as well as for the onboarding of new partners.
• Countries managed include UAE, KSA, Bahrain, Qatar, and Kuwait. Key accounts include Amazon, Noon, Dabdoob, Firstcry, and Mumzworld.
• Hands-on experience on Amazon Vendor and Seller Central, Noon Seller Central and all the major e-commerce portals.

• Responsible for developing and executing merchandising plans with the e-commerce partners for Xiaomi mobiles and accessories for the UAE market.
• Managing stock allocation and online category presence to ensure optimal customer experience and maximize sales.
• Online listing and launch of major Xiaomi product categories, including Mobiles and electric scooters and accessories.
• Managing sub-distributors and overseeing operations to enhance brand presence across various GCC countries.
• Work closely with the logistics team, order processing, and overall operations of the e-commerce site. Ensure that all processes are streamlined and efficient to improve customer satisfaction.
Effective onboarding of new clients and maintaining strong relationships with existing ones. Proactively identify and resolve any client concerns or issues to ensure ongoing customer satisfaction.

• Managed key accounts, including hypermarkets and power retailers. Building relationships with these accounts through regular engagement and support to drive business growth.
• Maintained direct communication with clients, negotiated sales terms, coordinated logistics, and swiftly addressed service issues to ensure customer satisfaction.
• Ensuring optimal product placement and visibility in retail stores by securing the best possible gondola and shelf space.
• Maximize product availability and stock replenishments to capture every sales opportunity.
• Managed customer relationships with all hypermarkets and power retailers in UAE for major laptop brands like Acer, Asus, Dell, HP, Lenovo.