ميرا الخشاب

A. Responsible for delivering both top line & bottom line for the brand for total GCC as well as P&L.
B. Managing sampling programs for Mums to reach 1 million new Mums per year.
C. Responsible for timely launch of NPDs projects
D. Responsible for initiating & following up on the innovation process
E. Developing the brand key with the creative agency in-line with consumer insights
F. Developing strategy for mother care category.
G. Bi weekly Market visit & reporting to monitor competition activity as well as in-store presence and Ensure good visibility
H. Managing the brand Marketing intern and mentoring on different projects
I. Developing and implementing consumer promotions and monitor their actions
J. Caring for the consistency between country plans, brand positioning and advertisement copies.
K. Brand / segment performance monitoring through Retail Audit &customer’s sales analysis to get better understanding of Market trend competition performance to come out with recommendations & next steps.
L. Analyze and interpret the data of the consumer and market distributor (ad hoc Study, consumer panels and distributors).
M. Consumer understanding through surveys, panels, consumer visits, to get more insights & better understanding of consumer needs.
N. Budget management ensuring 0% over or under spending.
O. Managing E-commerce for baby care category, contract closure, ensuring supply & monthly calendar activity.
P. Mum trust Himalaya campaign monitoring on Facebook & YouTube to ensure KPIs delivery & consumer engagement.
Q. Ensure excellent plan execution (coordinating between different departments - Industrial, Supply Chain, Trade Marketing and Sales - and providing them with the data and analysis needed).
R. Follow permanently brand performance in terms of volume, gross margin as well as P&L for each product
S. Responsible for managing the advertising /media & research agencies
T. Responsible for the budget starting with new year budget setting, spending monitoring through the year & evaluation of ROI on spends done

A. Responsible for setting the IMP for Consumer & trade activities to deliver the agreed volumes through the aligned budget
B. Crest Re-launch in Egypt with New creative 360 campaign (in-store/ TV & digital).
C. Responsible for setting the Forecast for volumes for the financial year & aligning it with distributors.
D. Responsible for Budget control for Egypt & Levant.
E. Leading the CFT meetings to follow up on CPS & ensure timely delivery of initiatives& new launches.
F. Adaptation of TV copies to fit digital platform (Facebook & YouTube) & local consumers
G. Work on new consumer promotions calculating the Cost & ROI.
H. Responsible for readiness of different initiatives (New launch/new Promotions & PIPOs).
I. Work with customization team to ensure manipulation & timely delivery of different TPR & POPs.
J. Responsible for internal data analysis & delivering monthly/Quarterly reports with recommendations & next steps
K. Developing special pharmacies development plan with clear pillars, steps & ROI.
L. Developing control system & KPIs for the detailing project to ensure effectiveness.

A. Responsible for planning yearly activities according to budget & objectives
B. Work closely with ATL & BTL agencies to ensure activities execution & outcomes
C. Work closely with research agency on regular consumer researches
D. Handling fiancée male brand uplifting project
E. Work with R&D closely to develop Fiancée Gold Henna
F. Work with the media & creative agency on refreshment campaign for Fiancée cream gel
G. Work on development of Fiancée new SKU introduction
H. Handling fiancée gel new full fledge campaign
I. Communicating with the SC team to ensure meeting the assigned time lines
J. Work closely with the sales team & supporting them with the needed POSM & activities
K. Monthly meeting with the distributors to follow up on current Projects
l. Business analysis through Retail Audit & internal data to come out with opportunities, competitor’s current situation along with next steps & way forward
M. Attending monthly S&OP meeting with all departments to discuss current project
Status & next steps
N. Arranging brain storming sessions with representatives from all department to come out with brand pyramid
O. Regular market visits to ensure our presence & keep updated with the Market dynamics

A. Retail Audit analysis per quarter to come out with finding recommendations & next steps.
B. Building up the sales sheet monthly and sending it to the head corporate
C. Building the financial updated budget sheet monthly
D. Handling all the invoices.
E. Working closely with Marketing research agencies to get feedback & consumer insights
F. Handling new POSM production, delivery & distribution
G. Leading a trade marketing project concerned with the pharmacies channel mainly to develop our GTM(go to market model)
H. Supporting Brand Manager in all Marketing Activities
I. Responsible for NPD (New product Development) & communication with different departments
J. Creatively managing & developing the brand mix: Proposition, Price, Place, Promotion and Product, with focus more on Promotion area
K. Project in handling day-to-day marketing activities, e.g.: activity preparation, supplier handling, agencies, etc.
L. Moderating brainstorming sessions with different departments involved.
M. Handling ‘millionaire promotion’ starting from planning, financial forecasting & handling legal and governmental affairs till winners draws & the million winner event
N. Organizing events and handling PR activities.

Responsible for Qualitative market research:
A. Handling FMCG (President cheese), UNICEF & pharmaceutical companies different researches
B. Arrange meeting with different clients to understand their needs
C. Questioner design with the different team members.
D. Moderating focus groups
E. Conducting IDI’s with the consumer
F. Running Taste test on market leader FMCG companies products
G. Follow up on operation & data analysis team to make sure data are ready on .time
H. Presenting outcomes to the client