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تم إلغاء حظر المستخدم بنجاح
ميرا الخشاب, Brand Manager

ميرا الخشاب

Brand Manager·RB

الإمارات العربية المتحدة

دبلوم, International Marketing

الخبرة العملية

مجموع سنوات الخبرة: 14 سنوات, 8 أشهر

Brand Manager

أغسطس 2018 - حتى الآن

RB

دبي، الإمارات العربية المتحدة

أغسطس 2018 - حتى الآن

مجال الشركة:
صناعة السلع الاستهلاكية المعبأة
الدور الوظيفي:
التسويق والعلاقات العامة

Brand Manager

أغسطس 2018 - حتى الآن

RB

دبي، الإمارات العربية المتحدة

أغسطس 2018 - حتى الآن

مجال الشركة:
صناعة السلع الاستهلاكية المعبأة
الدور الوظيفي:
التسويق والعلاقات العامة

Regional Brand Manager

فبراير 2017 - حتى الآن

Baby Care Category

دبي، الإمارات العربية المتحدة

فبراير 2017 - حتى الآن

A. Responsible for delivering both top line & bottom line for the brand for total GCC as well as P&L.
B. Managing sampling programs for Mums to reach 1 million new Mums per year.
C. Responsible for timely launch of NPDs projects
D. Responsible for initiating & following up on the innovation process
E. Developing the brand key with the creative agency in-line with consumer insights
F. Developing strategy for mother care category.
G. Bi weekly Market visit & reporting to monitor competition activity as well as in-store presence and Ensure good visibility
H. Managing the brand Marketing intern and mentoring on different projects
I. Developing and implementing consumer promotions and monitor their actions
J. Caring for the consistency between country plans, brand positioning and advertisement copies.
K. Brand / segment performance monitoring through Retail Audit &customer’s sales analysis to get better understanding of Market trend competition performance to come out with recommendations & next steps.
L. Analyze and interpret the data of the consumer and market distributor (ad hoc Study, consumer panels and distributors).
M. Consumer understanding through surveys, panels, consumer visits, to get more insights & better understanding of consumer needs.
N. Budget management ensuring 0% over or under spending.
O. Managing E-commerce for baby care category, contract closure, ensuring supply & monthly calendar activity.
P. Mum trust Himalaya campaign monitoring on Facebook & YouTube to ensure KPIs delivery & consumer engagement.
Q. Ensure excellent plan execution (coordinating between different departments - Industrial, Supply Chain, Trade Marketing and Sales - and providing them with the data and analysis needed).
R. Follow permanently brand performance in terms of volume, gross margin as well as P&L for each product
S. Responsible for managing the advertising /media & research agencies
T. Responsible for the budget starting with new year budget setting, spending monitoring through the year & evaluation of ROI on spends done

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Assistant Brand Manager

أغسطس 2014 - فبراير 2017

Procter & Gamble ME

القاهرة، مصر

أغسطس 2014 - فبراير 2017

A. Responsible for setting the IMP for Consumer & trade activities to deliver the agreed volumes through the aligned budget
B. Crest Re-launch in Egypt with New creative 360 campaign (in-store/ TV & digital).
C. Responsible for setting the Forecast for volumes for the financial year & aligning it with distributors.
D. Responsible for Budget control for Egypt & Levant.
E. Leading the CFT meetings to follow up on CPS & ensure timely delivery of initiatives& new launches.
F. Adaptation of TV copies to fit digital platform (Facebook & YouTube) & local consumers
G. Work on new consumer promotions calculating the Cost & ROI.
H. Responsible for readiness of different initiatives (New launch/new Promotions & PIPOs).
I. Work with customization team to ensure manipulation & timely delivery of different TPR & POPs.
J. Responsible for internal data analysis & delivering monthly/Quarterly reports with recommendations & next steps
K. Developing special pharmacies development plan with clear pillars, steps & ROI.
L. Developing control system & KPIs for the detailing project to ensure effectiveness.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

brand manager

يناير 2014 - أغسطس 2014

Marico

القاهرة، مصر

يناير 2014 - أغسطس 2014

A. Responsible for planning yearly activities according to budget & objectives
B. Work closely with ATL & BTL agencies to ensure activities execution & outcomes
C. Work closely with research agency on regular consumer researches
D. Handling fiancée male brand uplifting project
E. Work with R&D closely to develop Fiancée Gold Henna
F. Work with the media & creative agency on refreshment campaign for Fiancée cream gel
G. Work on development of Fiancée new SKU introduction
H. Handling fiancée gel new full fledge campaign
I. Communicating with the SC team to ensure meeting the assigned time lines
J. Work closely with the sales team & supporting them with the needed POSM & activities
K. Monthly meeting with the distributors to follow up on current Projects
l. Business analysis through Retail Audit & internal data to come out with opportunities, competitor’s current situation along with next steps & way forward
M. Attending monthly S&OP meeting with all departments to discuss current project
Status & next steps
N. Arranging brain storming sessions with representatives from all department to come out with brand pyramid
O. Regular market visits to ensure our presence & keep updated with the Market dynamics

مجال الشركة:
مراكز العناية الشخصية
الدور الوظيفي:
التسويق والعلاقات العامة

Assistant Brand Manager

أغسطس 2012 - يناير 2014

Marico LTD

القاهرة، مصر

أغسطس 2012 - يناير 2014

A. Retail Audit analysis per quarter to come out with finding recommendations & next steps.
B. Building up the sales sheet monthly and sending it to the head corporate
C. Building the financial updated budget sheet monthly
D. Handling all the invoices.
E. Working closely with Marketing research agencies to get feedback & consumer insights
F. Handling new POSM production, delivery & distribution
G. Leading a trade marketing project concerned with the pharmacies channel mainly to develop our GTM(go to market model)
H. Supporting Brand Manager in all Marketing Activities
I. Responsible for NPD (New product Development) & communication with different departments
J. Creatively managing & developing the brand mix: Proposition, Price, Place, Promotion and Product, with focus more on Promotion area
K. Project in handling day-to-day marketing activities, e.g.: activity preparation, supplier handling, agencies, etc.
L. Moderating brainstorming sessions with different departments involved.
M. Handling ‘millionaire promotion’ starting from planning, financial forecasting & handling legal and governmental affairs till winners draws & the million winner event
N. Organizing events and handling PR activities.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Research Executive

نوفمبر 2011 - أغسطس 2012

Marketeers Research

القاهرة، مصر

نوفمبر 2011 - أغسطس 2012

Responsible for Qualitative market research:
A. Handling FMCG (President cheese), UNICEF & pharmaceutical companies different researches
B. Arrange meeting with different clients to understand their needs
C. Questioner design with the different team members.
D. Moderating focus groups
E. Conducting IDI’s with the consumer
F. Running Taste test on market leader FMCG companies products
G. Follow up on operation & data analysis team to make sure data are ready on .time
H. Presenting outcomes to the client

مجال الشركة:
التسويق
الدور الوظيفي:
البحث والتطوير

التعليم

eslsca

نوفمبر 2013

نوفمبر 2013

دبلوم، International Marketing

مصر

eslsca business school

يوليو 2013

يوليو 2013

ماجستير، marketing

مصر

faculty of pharmacy cairo university

يونيو 2011

يونيو 2011

بكالوريوس، pharmacy

مصر

المعدل التراكمي (نسبة مئوية): 88%

المعدل التراكمي (نسبة مئوية): 88%

excellent with honour

Skills

Marketing Strategy
Expert
Marketing Strategy
Expert
Sales direct
Expert
Sales direct
Expert
QC
Expert
QC
Expert
communication skills
Expert
communication skills
Expert
multitasking
Expert
multitasking
Expert
leadership
Intermediate
leadership
Intermediate
QC
Expert
QC
Expert
Sales direct
Expert
Sales direct
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert

اللغات

العربية

متمرّس

الانجليزية

متمرّس

العضويات

students union faculty of pharmacy

in social commitee

July 2007

resala charity

volunteer

April 2006

التدريب و الشهادات

التدريب
market planning
mpm
Sep 2008
drug manufacture
scopes asu
Apr 2010
market planning
phai
Oct 2010