Social Media Manager
Art Dubai
Total years of experience :12 years, 5 Months
Responsible for devising and implementing digital and social marketing strategies across all platforms by applying data-driven insights, measurement and achieving improved ROI for Art Dubai.
• Developed the digital strategy and worked on all aspects of campaign development including content creation, story-telling, brand film storyboard, app development etc.
• Optimize digital channel performance in real or close to real time, applying creative testing and optimization strategies
• Used Meltwater, Social Baker, Iconosquare and Tweetdeck to monitor during crucial campaign period (pre-event, during and post-event). Creating bespoke reports and analyzing data to modify the campaign strategy to prove ROI.
• Offered support with compiling content for press releases, newsletters, event support materials, website content. Ideated the QR code that were used on flyers, and other print media to download the app with a total of 3000 scans.
• Monitored the newly developed website’s structure, design & aesthetics, content, performance and functionality in line with the recently launched Dubai Design Week app. Had a +47% YOY increment of new users on website.
• Strategized an in-depth campaign that received 40, 000 app downloads in 2.5 months on Apple App Store (20%) and Google Play Store (80%). Maintained the app content and design on a regular basis and enabled push-notifications during the event to increase footfall for workshops, talks etc.
- Was in charge of running paid social media with direct communication with the Facebook & LinkedIn team for over 20 brands.
- Used Socialbaker, Hootsuite to formulate strategies, understand customer sentiment to drive tailor-made campaigns. Created effective brand hashtags for competitions and campaigns to increase engagement rate, followers on brands, drive footfall and attain product sale.
- Executed over 40 blogger collaborations and a database over 200 influencers across the Middle East, Used Social Blade to narrow down influencers with good engagement rate and a low margin of fake followers.
- Created a 3 month social media strategy until the -ING Creative Festival 2017 to attain more ticket sales.
- Writing Creative content daily for social media platforms.
- Providing analytics and strategies to attain sales and maintain brand voice.
- Volunteering on the United Nations platform, assisting the NGO on running their social media campaign.
- Publishing articles pertaining to the issues at hand on their website.
- Providing strategies on how to maintain their overall digital outreach.
- Execution of campaigns on google, newsletters, SMS and social media. Increased ticket sales for Sensation Club through paid social & google ads and attained growth of 4000 followers in 3 months.
- Planning, implementing and managing brand activations, events and exhibitions.
- Planning, monitoring and execution of multi-channel marketing campaigns on web, e-mail, mobile and various social media platforms.
- Assist in production of advertising, marketing brochures, sales kits or other promotional materials.
- Addressed chronic issues and ensured problems were resolved at first point of contact through written contact
- Utilized extensive knowledge of Amazon products and services to assist third party sellers.
- Created strategic sampling campaigns to win new user groups in market through geographic and scene specific research.
- Provided creative content and ideas for brand specialization activities and events.
Subsidiary subjects including Journalism, Marketing, HR, Statistics, Mathematics, Econometrics, Business law, Accountancy.
Majored in Economics, Accountancy, Business Management and Mathematics.
