Mirko Chiappe, Head of Sales & Marketing - MBA Program

Mirko Chiappe

Head of Sales & Marketing - MBA Program

Hult International Business School

Location
United Arab Emirates - Dubai
Education
Master's degree, Executive MBA Program
Experience
9 years, 0 Months

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Work Experience

Total years of experience :9 years, 0 Months

Head of Sales & Marketing - MBA Program at Hult International Business School
  • United Arab Emirates - Dubai
  • October 2012 to September 2014

• Development & Implementation of regional recruitment & sales strategy. Strategic focus on the Middle East and India (15% of Global sales volume)
• Management & supervision of 2 sales offices in Dubai & Mumbai, 12 direct reports, MEA team 20 staff.
• Structuring KPIs and deliverables per division and team.
• P&L responsibilities and budget management.
• Regional Sales Growth +17% (2012 - 2014).
• Reporting to Sales President

Global Head of Marketing & Sales for Undergraduate Programs at Hult International Business School
  • Switzerland
  • October 2010 to September 2012

• Management & supervision of 5 sales offices worldwide (Hong Kong, Dubai, London, Boston & Miami), 8 direct reports, global UG team 45 staff.
• Structuring KPIs and deliverables per division and team.
• Development and Implementation of global recruitment strategy.
• Directly responsible for the program’s P&L and Global sales budget management.
• Global Sales Growth +24% (2011) and +14% (2012)
• Reporting to Sales President

Director of Recruitment & Marketing for Undergraduate Programs at Hult International Business School
  • United Kingdom - London
  • October 2008 to September 2010

• Market development and introduction of Hult Undergraduate programs in Europe. The Hult’s Undergraduate program was launched in 2008.
• Management & supervision of 2 direct reports, team size 8.
• Development and training of new Hult Undergraduate sales office in Dubai.
• Regional Sales Growth +57% (2009) and +38% (2010).

Regional Sales Manager | Latin America at EF Education
  • Switzerland
  • October 2005 to September 2008

• Market development and introduction of EF products in Central America & Caribbean (10 countries), Bolivia, Paraguay, Peru and Uruguay.
• Recruitment and training of 52 representatives around Latin America.
• Preparation and logistics of new EF Office in Lima, Peru. Opening based on sales goals achieved.
• Setting of aggressive sales targets, based on projected profits for each region, both for representatives and EF.
• Regional Sales Growth +98% (2008).

Education

Master's degree, Executive MBA Program
  • at KALAIDOS FACHHOCHSCHULE, International Management Institute
  • March 2009
Diploma, Strategic Marketing
  • at Cambridge University
  • March 2009
Diploma, Customer Relationship Management
  • at INSEAD
  • August 2007
Bachelor's degree, Economics
  • at University of the Pacific
  • December 2003

Specialties & Skills

Student Recruitment
Market Penetration
Brand Management
Business Development

Languages

English
Expert
Spanish
Expert
Italian
Expert

Memberships

AIESEC
  • Member
  • January 2002