Senior Brand Manager
Fawaz Holding
Total years of experience :12 years, 1 Months
Senior Brand Manager (Whiskies: Chivas Regal, Jameson, Royal Salute, Ballantine’s - Vodkas: Beluga, Absolut - Gins: Beefeater, Plymouth - Liqueurs: Jagermeister, De Kuyper - Single Malts: The Glenlivet, Aberlour, Strathisla) leading on a team of 3: 1 Assistant brand manager and 2 events implementation executives
- Working and liaising directly with various suppliers: Pernod Ricard, Mast Jagermeister, Borco, Beluga and De Kuyper on events, campaigns, merchandizing, promotions, sales reports, competition monitoring, social media and e-commerce
- Digital: Setting the brands social media strategy, calendar validation, photoshoots, promotions and activations.
- Recruiting, briefing and working directly with influencers on social media campaigns
- Setting and implementing the sales strategy with the commercial team
- Developing the brands strategy and marketing the portfolio through ATL, BTL and digital
- Handling sponsorships and events of various scales and based on different consumer targets profiles
- Preparing the yearly calendars and budgets as well as its allocation for each product by activity
- Follow-up on stocks, sales and forecast
- Regional loyalty programs creation and implementation
- Customer and consumer activations through custom made promotions and offers
- Pricing strategy
Senior Marketing Officer at EBCS (Electronic Banking and Card Services)
- Marketing the cards portfolio through ATL, BTL and digital
- Creating promotions for usage campaign and acquisition campaign
- Working on the launch of new products in terms of design, media, press releases, TV releases, events…
- E-commerce and website
- Preparing the yearly budget as well as the budget allocation for each product and each communication means
- Preparing the yearly calendar in terms of launch and promotions and the media plan for each
Sell-Out Manager L’Oreal Paris, Maybelline and Garnier
- Finding marketing strategies to boost the sell-out of all three brands
- Weekly and Monthly reports and analytics in terms of strategies, forecast, stocks, competition, ROI…
- Handling a team of 42 Beauty Advisors and Promoters