Communications & Sustainability Manager
IHS Towers
Total years of experience :18 years, 6 Months
RESPONSABILITIES
• Developed MENA communications strategy to drive people agenda and support business transformation processes in alignment with core culture and values and ensured consistent engagement with key internal stakeholders
• Created and delivered a comprehensible sustainability program in-line with four pillar sustainability strategy and established relevant partnerships with local and International NGOs, charities, government entities and customers to deliver community- focused programs that generate long-term impact
• Managed the sustainability reporting process by tracking internal KPIs and other Environmental, Social and Governance (ESG) metrics as well as devised and implemented effective measurement tools
• Coordinated volunteer activities to encourage employee participation
KEY ACHIEVEMENTS
• Established the foundation for consumer marketing in the Canadian market by identifying opportunities and building effective collaborations with key stakeholders and partners
• Developed and executed a successful marketing plan around a cultural moment (Canada 150) by creating unique product features and exceptional first- time user experiences that delivered significant ROI, generated high user engagement, increased the awareness and perception and drove high volume traffic to the Bing SERP (3M Marketing driven DSQs)
• Successfully launched the Microsoft Rewards program which drove 1M registrations placing Canada as the second biggest International market amongst 7 markets
RESPONSIBILITIES:
•Created and executed marketing activities for Bing regarding product releases (Marketing search queries growth in 2018: 260% YOY / 5% market share)
• Identified external opportunities by developing additional marketing activities throughout partnerships, co-marketing and locally relevant events as well as collaborating with stakeholders
• Created materials including clear channel plans as well as expected performance across a range of owned, earned and paid channels and obtained performance data for campaign analysis and impact
• Collaborated with Bing engineering/ product teams to create new product features and align release timings of existing ones with Go To Market activations
KEY ACHIEVEMENTS
Established and built both the Customer Service and Marketing department from scratch including structuring, recruitment, training, strategy, operations and management (teams of 5 in each department)
RESPONSIBILITIES
• Created, planned and implemented marketing strategies for all communication channels and digital platforms including blog development, social media strategies, promotions, and email marketing campaigns to improve SEO, increase online traffic as well as to stimulate growth in all revenue-generating areas of the firm through shopping activities, customer and merchant acquisition, retention and visibility
• Developed account management plans for all merchants and affiliate programs based on market segmentation and market coverage strategy as well as retention program to increase consumption through gift card orders, card swipes and online purchases. Some of the Merchants include Petro-Canada, Hudson’s Bay, Cineplex, Canadian Tire, Shoppers Drug Mart, Loblaws, Home Depot, Sears, Gap, Puma
• Created and led corporate social responsibility, events and PR strategy including press material and testimonials to increase brand awareness and achieve positive customer/ merchant and public messaging across all communication channels
• Planned market research and analysis for existing and increased business including opportunity identification and assessment as well as metrics and reporting including merchant & shopper demographic surveys, social media and Google analytics
• Created sales tools to assist merchant needs including research, data analysis, and marketing material (brochures, collaterals etc.) to increase POS sales and merchant acquisition
• Developed, edited and reviewed all English and French content and artwork as well as created design concepts
KEY ACHIEVEMENTS
• Drove footfall by developing a new advertising campaign and bringing in special events as well as assisted the existing tenants in driving their sales by identifying and providing further marketing opportunities within the boulevard
• Created a unique photo gallery concept aiming at changing the negative image and perception that was associated with the Boulevard due to the closing of some the retail outlets
RESPONSIBILITIES
• Managed and developed dynamic relationships with the high end retail fashion and luxury stores including Chloe, Juicy Couture, Rodeo Drive, Zegna, Montblanc, Cartier, Roger Dubuis along with all other tenants residing within the Boulevard Towers
• Directed all marketing activities of the Boulevard Towers including design and development of marketing materials, promotions, special events, exhibitions, digital marketing, visual merchandising, direct consumer communications, advertising, graphic design, digital & social media activities and other initiatives for the shopping destination
KEY ACHIEVEMENTS
Ensured maximum media presence at all events and generated much increased coverage by optimizing opportunities (photo shoots, interviews, formidable TV coverage, local & regional newsprint media in first year effort vs. none in previous years) extensive media relations experience.
RESPONSIBILITIES
• Supervised, led and motivated the entire marketing process including marketing budget and active participation in all advertising and public relations events
• Created and executed media-based communication action plans and aligned communication strategies to the region
• Developed and sustained positive relationships with media partners, distributors, retailers, customers, celebrity clients
• Developed and spearheaded creative concepts, public relations, sponsorship, campaigns as well as packaged and channeled visibility and distribution projects
• Liaised with suppliers and distributors on local and international events
• Organized all press related activity including press trips, photo, video shoots, site locations, interviews and social business functions
KEY ACHIEVEMENTS
Improved PR qualitatively and quantitatively (CY 05 clippings went up by 300 from 100 in 2004, a 200% increase)
RESPONSIBILITIES
• Managed and serviced clients including Procter & Gamble accounts (fashion & beauty brands, feminine & skin care), Diageo, Showtime and Philips as well as strategically planned and developed new business
• Built and sustained positive and timely media relationships and visibility
• Liaised with creative and media teams to jointly develop campaigns and promotional initiatives including print, online and outdoor etc.
• Created, coordinated and actively participated at press conferences, product launches, events and for celebrity management and sponsorships
KEY ACHIEVEMENTS
Increased number of enrolled students (70% increase in Jan 2003 vs. Jan 2002)
- Created and organized internal events for teachers and students
- Conducted promotional and sales activities as well as negotiations with individual and corporate clients both locally and regionally
- Organized monthly staff training and conducted regular staff evaluations
- Recruited teachers and administrators and managed staff payroll, schedules, and inventories
- Liaised and coordinated with the regional and global network via on-line conferences
- Managed and supervised daily operations of the center
- Acted as a main client contact for Middle East and Arabian
Gulf regions
- Provided market research data to support novel product
improvement plans
- Coordinated with creative department to meet and exceed
client’s brief and objectives