Sr Marketing Consultant
NIELSEN
Total years of experience :13 years, 4 Months
• Set strategic vision of the Category in Mexico Modern Channel based on Global MKB.
• Be the key contact and catalyst for initiatives in the areas of Sales and Marketing.
• Lead the growth, through market trends, shopper insight and competitive intelligence.
• Ensure more penetration and caloric coverage for pet food with efficient recommendations.
• Define, negotiate and implement strategy for Category growth with the retailers.
• Account management, sales and trends tracking to turn data's into insights and actions.
• Build customer engagement with our client in order to focus actions on customer needs.
• Executed a store-in-store concept project to boost sales Category Sales.
• Merchandising and execution: resource optimization and strategic definition requirement.
• Service merchandising level at sales point optimized.
• Exploring and attacking market opportunities of selling out growth through merchandising.
• SAP key user for Sales Administration area.
• Cost-benefit analysis.
• Order´s placement and follow up.
• Direct negotiation; with supplier and manufacturer.
• Handled conflictive situation with different areas (Quality, Logistics, and Accountability).
-Bilingual academic program. -International exchange at National Sun Yat-Sen University (NSYSU), Kaohsiung, Taiwan. -Diploma in management from NSYSU "College of Management".