Imad Issa

Responsible for implementing the regional goals and objectives, budgets and commercial targets in alignment with the group’s strategic direction for the short and long term.
Job Responsibilities:

• Achieved more than 10% growth for the last quarter of 2017, ensure to Maximize sales and profitability of the division and prepare the sales budgets.
• Contributed more than 23% of sales through Palace and VIC connection
• Key Account Management and building long lasting customer relationship for more than 100 guest with high end profile (such VIC, palaces and interior designer)
• Dealing with High end art de vivre and lifestyle gift item, Beauty for women and man brand such Baccarat, Christofle, Daum, Lalique, Jaystrongwater, St-dupont, Mario uboldi, Elie bleu, Aqua di Parma.
• Implemented a commission scheme for architecture and interior designers to increase sales
• Manage a team 6 direct report +50 indirect report
• Map customer needs to product offering and position company products and services with compelling proposition (ROI) with a consultative approach.
• Proposed KPIS and Alerting the sales team to opportunities for further sales within key Cust
• Liaising with the brands to ensure customer needs are fulfilled effectively
• Organize training of store staff on products.
• Control OPEX expenses (Uniforms, VM, store expenses, etc.)
• Manage that VM's activities in stores are performed as per the Brand guidelines activities in the region.
• Establish bridge between the network (Brand suppliers) and back office support.
• Recruitment, monitor and appraise the performance of the team in coordination with store manager and developing individual career plans.

Achieved and Established a successful business and set all procedure and policy for the territory, achieved more than 10% average of growth for the last 3 years. Create an effective and potential database for the business, ensure territory is profitable, introduce a new business opportunity and service in the business.

Job Responsibilities:
• Special focus and leadership for the development of the retail business in the territory
• Setting and fulfilling of sales goals, analysis of sales statistics, determination of sales potential and inventory requirements, monitoring of customer preferences and information transfer to headquarters
• Delivering budget P&L
• Selecting and ordering stock from supplier
• Responsible of implementation of local advertising, promotion, marketing, CRM and public relations in coordination with headquarters
• Review and analyze Stock data and sales reports monitoring over and under stock.
• Strategize and seek opportunity for concept expansion in the territory.
• General Management of the operational tasks, leadership of the local team
• Control OPEX expenses (uniforms, VM, store expenses.)
• Monitoring market trends, competitor environment
• Monitor and appraise the performance of retail staffs in coordination with store manager (interviewing, hiring, training, evaluating and disciplining employees)

Moved Across the business, Starting Harvey Nichols department Store at Mall of the
Emirates, later on moved to Aati Sheikh Zayed Showroom later moved for opening and working at Bloomingdale’s home store department at Dubai Mall


 Pre-Opening and set up Bloomingdale’s Home department.
 Drives sales and manages execution of merchandise placement through effective
 planning, prioritizing, communication and follow-up
 Accountable for all planning, mapping and execution of merchandise and fixture placement
 Ensures key programs are protected and presentation is appropriate for the brand
 Partners with store Manager to build on business opportunities that drive the top programs and big ideas
 Formulates strategies for future presentations to support key business initiatives or big ideas
 Leads merchandising team at the shop floor to identify and execute flexing decisions that maximize business opportunities while aligning with presentation guidelines
 Leads and manages the visual communication process with RVM.
 Actively participates in store walks with DM, and RVM to ensure the consistency and quality of merchandising and visual execution.
and visual execution.
 Sets, monitors, follows up on productivity goals and objectives for the store team to maximize sales and profitability
 Scheduling seasonal flow and weekly merchandising workload
 Ensures that the merchandise department owners and store Leaders understand how to identify and execute replenishment priorities during their shifts.

§ Analyzing sales figures and forecasting future sales volumes to maximize profits
§ Analyzing and interpreting trends to facilitate planning
§ Using information technology to record sales figures and for data analysis and forward planning
§ Dealing with staffing issues: interviewing potential staff; conducting appraisals and performance reviews; and providing or organising training and development
§ Attending and chairing meetings
§ Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives, and monitoring what local competitors are doing
§ Initiating changes to improve the business, to ensure the store can compete effectively in the local market
§ Dealing with sales, as and when required
§ Managing and motivating a team to increase sales and ensure efficiency
§ Managing stock levels and making key decisions about stock control
§ Ensuring standards for quality, customer service and health and safety are met

§ Basic Grounding in the functional area of media
§ Get involved in details Procedure of media Buying
§ Assisting and handling Unilever account

§ Basic Grounding in the functional area of media
§ Get involved in details Procedure of media Planning, and Buying
§ Deep Knowledge in Dolphin and statex Program

§ Responsible for all managerial work.
§ Participate in purchasing activities for raw & packaging material
§ Develop skills in dealing with and managing supplier relationships
§ Visit local, regional & global suppliers
§ Handling stock, cost controller, pricing
§ Checking invoices postings and charges
§ Providing feed back on strategies and plans proposed for through ERP
Program such as inventory control, order tracking, customer service,
Finance)
§ Monitoring payback of marketing programs
§ Take care of stores revenues and costs audit trail and keeping all records for fives branches

§ Opening new accounts, Advising customers on suitable products
§ Target new accounts and develop strong relation via establishing rapport with customers
§ Maintain accounting records and produce accounting reports and forecasts.
§ Assists in the analysis of financial data and extracts and defines relevant information; interprets data for the purpose of determining past financial performance
§ Records, classifies, and summarizes financial transactions and events in accordance with generally accepted accounting principles.
§ Maintain and strengthen customer service through extensive follow up and aggressive support.