Marketing Manager
One Communications & Marketing Group (One CMG)
Total years of experience :13 years, 1 Months
● Overseeing marketing aspects of large-scale consumer events, with a main focus on Taste of Dubai and Taste of Abu Dhabi events.
● Organized and conducted the campaign with highest marketing revenue return in the history of Taste of Dubai.
● Directing creative, comprehensive advertisement and media plans specific to each event campaign.
● Managing PR, social media and design agencies and overseeing all respective plans, press releases, social media content and design.
● Planning entire EDM campaigns (which consist of 24-30 emailers per event); this includes writing all copy and strategizing creative design for all emails that are sent to a database of over 330, 000 active users.
● Writing and editing all web copy and content for Taste of Dubai and Taste of Abu Dhabi websites.
● Composing copy, layout and designs for promotional advertising, including leaflets, print ads, bridge banners and signage, as well as all-onsite marketing materials including creative festival guides, restaurant menus, etc.
● Directing the creation of advertisement videos and radio ads, heard and seen by millions of viewers/listeners in the Middle East region.
● Handling all marketing aspects relating to clientele at Taste events, inclusive of high-end restaurants and exhibitors.
● Liaising with suppliers for all marketing needs including web designers, printers, photographers, PR, creative design agencies, social media agencies, etc.
● Evaluating past marketing campaigns and developing successful strategies to implement upcoming campaigns
● Negotiating partnerships with the region’s most sought-after media and associations.
● Compose and edit written web content for www.sweetlifeinthesandpit.com.
● Manage all social media (Instagram posts, Instagram stories, Facebook, Twitter, etc.) for Sweet
Life in the Sandpit, and create engaging daily posts on each platform.
● Organically built a following of over 11, 800 Instagram followers (www.instagram.com/sweet-
lifeinthesandpit).
● Became recognized as one of the best Instagram accounts by international and local publications including CNN Travel, Time Out and Expat Woman.
● Create and co-create brand marketing campaigns with Brand Managers, Marketing Managers and CMO’s in various luxury and lifestyle companies.
● Manage all external communications and ensure the brand’s image is upheld to all clients and potential clients.
● Efficiently organize large scale campaigns within time and budget constraints.
● Produce all external communications material for brand, including press kit, media kit, rate cards, statistics information, etc.
● Effectively write and deliver presentations and pitches to senior management in various companies
● Build and maintain relationships with PR and Communications Managers at various high-end PR
agencies, as well as direct Marketing Managers for luxury hotels, fine F&B outlets, and affluent life-
style brands.
● Engage followers and readers using diverse branding and influencer-based marketing strategies.
● Analyze, monitor and improve online presence of brand using online various analytical tools.
● Coordinate and negotiate monetary and barter-based agreements with aforementioned agencies
and brands.
● Cover large scale events and celebrity interviews.
● Oversaw all editorial content for Mother, Baby & Child’s monthly magazine, newsletter, website and e-blasts.
● Supervised editorial, art and web teams on all content for Mother, Baby & Child.
● Constructed entire magazine layout, monthly editorial flat plan and yearly editorial calendar.
● Managed between 40-80 client editorials, advertorials and ad content for Mother, Baby & Child’s
magazine, newsletter, website and e-blasts per month
● Develop article topics and delegate to editorial team, writers and contributors.
● Wrote numerous articles and blurbs for Mother, Baby & Child’s magazine, newsletter and website.
● Edited and proofread all content from editors, writers, contributors and clients.
● Established and maintained relationships with marketing and public relations companies, medical
professionals and child-related companies.
● Provided individualized instruction using Sylvan based programs.
● Evaluated and document student progress.
● Delivered quality education in English skills.
● Used manipulatives and technology to teach and reinforce concepts.
● Supervised, interacted with and motivated students during instructional hour.
● Communicated student needs to the Director of Education.
●Coordinated and managed all GCC country dealer accounts.
●Trained and managed all UAE and Qatar branch managers and sales associates to increase over- all operations’ performance.
●Manage different aspects of internal communications, including presentation-writing and conduct- ing presentations and speech workshops for in-house teams.
●Maintain contact with vendors and distributors
●Assist in the design of retail packaging and helped create the design of marketing displays. Facilitated the hiring process for all marketing and sales employees in the GCC region.
● Conducted marketing analysis and implemented innovative short and long term marketing strate-
gies and initiatives.
● Established new accounts with large scale UAE based dealers.
● Planned and organized professional events including seminars, staff meetings and client proposal
meetings.
● Planned, supervised and executed large scale sponsorship events.
● Assisted CEO by compiling agent and dealer information, entering contract statistics into database,
updating client files, creating purchase orders and procurement needs.
● Directed short-term projects as well as ongoing marketing and PR campaigns in order to deliver
accurate and targeted messages through various channels to meet project growth goals.
● Composed and presented executive level reports for internal use detailing sales and growth rates,
budget analysis as well as growth projections.
● Coordinated project procurement and acquisition needs.
● Assisted Project Management team with existing and new project duties and requirements.
● Researched, evaluated and proposed business partnerships as well as industry platforms.
● Assist in design and creation of in-store marketing displays and kiosks
● Analyzed industry trends, strategy and reported potential impacts.
● Raised Invoices and monitored collections.
● Circulated client statement of accounts, coordinated with operational staff to gather back up data
for invoices.
● Ensured timely dispatch of invoices to clients.
● Certified ledger control of AR related accounts.
● Monitored and controlled provision for corporate taxes and controlled intra department revenue and
cost transactions.
Business Administration, Emphasis in Corporate Management and Business Economics
