Head Of Marketing
Framky
Total des années d'expérience :14 years, 3 Mois
-Coordinating the strategic planning process for budgets, initiatives and rolling forecasts.
-Driving the quarterly departmental planning and alignment to ensure successful execution.
-Challenging the business and drilling into the data to analyse the drivers of our business.
-Tracking performance KPIs and building analytical solutions to increase transparency.
-Creating dashboards for the management, supervisory board and investor communication.
-Identify, create and execute strategies to grow our performance marketing channels.
-Use reports and data sets to give meaning to data and numbers, and identify opportunities and issues.
-Test new campaigns & channels: build, analyse and recommend whether they are worth scaling.
-Drive growth where automation stops: campaign management and human intelligence tasks.
-Work closely together with internal and external stakeholders to optimize existing campaigns, find new opportunities and deliver results.
-supporting the team in the daily business with my hands-on and analytical mentality
-Working very closely with a very experienced team across Search, Display and Youtube networks rolled at international scale
-driving and deliver specific projects around bid optimization, automation, incrementallity testing, channel attribution and innovation, segmentation.
-Develop and execute SEO best practices, to ensure growth across several markets
-The go-to-person for all technical SEO queries
-Find, evaluate, and capitalize upon SEO expansion opportunities at all levels (technical, on-page, off-page)
-Evaluate search demand to identify growth opportunities for our products
-Monitor and report to business stakeholders on search engine visibility, keyword ranking, competitor behavior and traffic patterns
-Provide actionable recommendations for site structure, on-site improvements, keyword and link development strategies and content optimization
-Work with local product teams to push the SEO agenda and ensure that improvements are implemented in a timely manner
-Explain the value that SEO brings in terms of improved user experience and incremental order
-Create engaging content strategies across several websites for localised content teams
-Connect with professionals in the food delivery industry
-Briefing, planning, execution and optimization of UA campaigns on our main media channels (Facebook, Google AdWords, etc.)
-Continuously expand marketing mix by scaling existing channels as well as innovating through new ones, by providing ideas and bringing creative input
-Run analysis, monitor KPIs and take data driven decisions, being accountable for the performance of the media channels live
-Drive weekly, monthly, quarterly optimization tactics that consistently improve each digital channel’s ROI without losing sight of growth (e.g. A/B tests)
-Dig deep into campaign and app store performance data to manage opportunities and deliverables
-Collaborate with Content Marketing, CRM and Design in order to achieve a complete marketing strategy of acquisition and retention combined
-Maintain a thorough understanding of the competitive landscape and challenge our positioning in the market
- Leading and directing implementation of strategic and operative on- and off-page SEO strategies, campaigns, and optimization.
- Leading technical SEO analysis, identifying and executing website optimization strategies that deliver organic leads and conversions.
- Developing, track and monitor SEO targets, including KPIs and OKRs, in alignment with business strategy.
- Cooperating with internal stakeholders across marketing and engineering teams.
- Staying ahead of industry changes and act as our in-house expert on new app.
-As agancy i managed many projects : here http://www.seoera.net/Our-Clients/index.php
-Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
-Create the necessary technical architecture
-Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)
-Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives
-Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic
