Account Director
Exelution
Total years of experience :21 years, 10 Months
- Approaching key accounts with Exelution digital marketing solutions
- Design integrated digital marketing strategies
- Produce proposal and complete media plan
- Conceptualization of digital campaigns concepts with technical team and networks representatives
- Accounts follow up and client communication through campaigns execution
- Managing client's budgets with respect to campaigns objectives
- Maintain constantly documented market insights and shape of competition
- Managing MENA and Expansion Market analysts teams responsible for optimizing direct response display campaigns
- Managing and optimizing EM and MENA direct response campaigns
- Assuring campaigns balancing and ensure maximum up selling potential for all campaigns
- Help introduce the direct response proposition to businesses and companies in MENA
- Coordinate with sales reps and account managers to maintain campaigns pipeline and make sure all requests are being handled in timely fashion
- Monitor team members progress and offer periodical performance and reward reports
- Manage clients' brand on social media channels
- Set social media marketing strategies for clients
- Design social media communication policies
- Perform community management for the initial launch of social accounts
- Identify seasons and plan suitable campaigns
- Taking full charge of FilFan.com and Mujaz.me products
- Plan and execute the content, development, marketing and sales strategies for FilFan.com and Mujaz.me
- Plan and execute online marketing campaigns for the entertainment and news brands
- Work closely with the sales team to define the entertainment and news brands proposition and targets
- Closely monitor revenues and react accordingly to achieve targets in terms of sales and traffic.
- Diversify revenue stream to decrease market vulnerability.
- Set a marketing strategy and a marketing business plan.
- Increase brand awareness through different channels (sales, client meetings, sales tool kit and media kit).
- Engage and align with all stakeholders (designers, developers, content team, etc.) to properly deliver new products and applications.
- Increase Sarmady’s products and services through introducing new business cases.
- Handle the launch of new products (websites, mobile sites, and Mobile applications).
- Create a marketing calendar (communication campaign) based on the approved marketing business plan.
- Managing relationships with affiliates and ensure maintaining current ones and obtaining new ones.
- Increase user base through using different social media channels.
- Create a monthly analysis report to be shared with different departments.
- Closely monitor and measure the traffic flow for all products through continuous analysis and interpretation of information.
- Prepare comprehensive presentations for board review.
- Google Adwords and Google Analytics activities management
- Capacities building and foundation setting for the internet marketing team
- Setting the objectives and annual strategy of the internet marketing department
- Recruiting team members and define hiring requirements according to business needs
- Increasing the company credibility by obtaining certifications; successful achievement of Adwords Certified Partner status for my company in a period of 3 months
- Assuring all Search Engine Marketing, Social Media Marketing and Web Analytics activities are operating smoothly and efficiently
- Accounts management and close supervision and consultancy on critical and large projects
- Managing the development of all marketing and sales material
- Designing and managing projects processes and assure maximum levels of quality assurance and client management standards
- Assist the presales cycle by preparing high quality proposals and presentations
- Managing financial targets by setting clear KPI’s and fine tune the plan as needed to assure targets satisfaction
Proposals preparations and customers communications, systems analysis and projects management, key and unusual functions development (JavaScript in particular), database development and administration
Producing screens design as contracts agreement, proposing a timeline for the project phases, graphical layout design, database design and implementation, web pages development while accommodating to the USA standards of security and quality assurance, and training and systems maintenance
- Programming COM object as engine of the website
- Classic ASP and JavaScript development
- Designing and developing solution databases
- Interfacing with clients to deliver projects and obtain notes and remarks
- Analyzing and planning web based solution
- Communicating project requirements with design team and supervise concept designing
Member of intake 12 studying courses that together are equivalent to a mini MBA program
Bachelor's degree in information systems with "very good" grade. Been a member of the "Computer Club", member of the sports committee in the "Students' Union", and member of the football team of the faculty.
Obtained Certificate of excellence in the French language from the French embassy in Cairo, rated second of my class, and was a member of school football team with certificate of excellence in sports.