Mohammad Alaa, Marketing Manager

Mohammad Alaa

Marketing Manager

Hanimex

Location
Egypt - Cairo
Education
Bachelor's degree, Accounting and Business Sciences
Experience
12 years, 11 Months

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Work Experience

Total years of experience :12 years, 11 Months

Marketing Manager at Hanimex
  • Egypt - Cairo
  • My current job since April 2023

▪ Manage and coordinate all marketing, advertising, and promotional staff and activities.
▪ Monitor, review, and report on all marketing activity and results.
▪ Create marketing presentations.
▪ Creation and publication of all marketing material in line with marketing plans.
▪ Supervision marketing materials production.
▪ Expand and develop social media platforms: Facebook, Instagram, and LinkedIn.
▪ Conduct keyword research and web statistics reporting.
▪ Design visuals, edit content, and manage uploads to the website periodically.
▪ Overall responsibility for brand management and corporate identity.

Senior Marketing Executive at National Automotive Company
  • Egypt - Cairo
  • October 2022 to March 2023

▪ Launched marketing activities for new product lines and market penetration.
▪ Completed and submitted monthly and yearly reports to support executive decision-making.
▪ Planned and executed marketing campaigns to target the wider community.
▪ Developed innovative marketing campaigns based on key objectives.
▪ Tracked and reported on social media marketing campaign responses.
▪ Overall responsibility for brand management and corporate identity.

Marketing Specialist at Mona Hussein Design House
  • Egypt - Cairo
  • April 2020 to September 2022

▪ Monitor, review, and report on all marketing activity and results.
▪ Create marketing presentations.
▪ Expand and develop social media platforms: Facebook, Instagram, and LinkedIn.
▪ Conduct keyword research and web statistics reporting.
▪ Recommend changes to the website to improve SEO.
▪ Overall responsibility for brand management and corporate identity.

Marketing Specialist at Methods Designs
  • Egypt - Cairo
  • August 2017 to March 2020

▪ Expand and develop social media platforms: Facebook, Instagram, and LinkedIn (Monthly Plan, Daily Posts, Designs, and Ads).
▪ Monitor, review, and report on all marketing activity and results.
▪ Create marketing presentations.
▪ Conduct keyword research and web statistics reporting.
▪ Recommend changes to the website to improve SEO.
▪ Design visuals, edit content, and manage uploads to the website periodically.
▪ Overall responsibility for brand management and corporate identity.

Marketing Executive at Al-Hayah T.V
  • Egypt - Cairo
  • June 2012 to July 2017

• Supporting manager in marketing plans and strategies.
• Monitoring competitor's activity (system-based, research, and social media).
• Preparing, reviewing, and analyzing monthly reports.
• Plan and organize outdoor campaigns (design supervision, distribution, budget, and post-installation).

Technical Support Agent at Xceed CC
  • Egypt - Cairo
  • June 2011 to May 2012

• Troubleshooting and resolving technical issues over the phone.
• Communicate with customers, using web-based tools.
• Supporting team leader and other colleagues.

Education

Bachelor's degree, Accounting and Business Sciences
  • at Cairo University
  • June 2010

Commerce areas of study over four years: Accounting Business economics Banking Communications Computers and Management Information Systems Decision analysis Finance and financial markets Government Human resources Insurance Law Management Marketing Mathematics Operations Management

Specialties & Skills

Advertising Management
Marketing Research
Management
Campaign Planning
Outdoor Advertising
Movie Maker
Photoshop, Illustrator
Microsoft Office Software
Adobe Premiere

Languages

English
Expert
Arabic
Native Speaker

Training and Certifications

Photoshop (Training)
Training Institute:
Solutions
Date Attended:
January 2016
Network Infrastructure (Training)
Training Institute:
YAT
Date Attended:
August 2011
ICDL (Training)
Training Institute:
UN
Date Attended:
April 2008
CCNA (Training)
Training Institute:
Cairo University
Date Attended:
June 2010

Hobbies

  • Traveling
  • Reading about marketing
  • Squash