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Moawya Khalifa, General Manager - Marketing

Moawya Khalifa

General Manager - Marketing·Melen

Egypt

Bachelor's degree, Educational and Student Counselling

Work experience

Total years of experience: 12 years, 8 months

General Manager - Marketing

January 2021 - Present

Melen

Riyadh, Saudi Arabia •Remote

January 2021 - Present

• Directing the overall marketing vision and growth strategy to dominate market share in KSA.
• Managing cross-functional teams and aligning marketing spend with company revenue targets.
Company industry:
Distribution, Supply Chain & Logistics

Media Buyer Manager

January 2023 - January 2024

National Aquaculture Group (NAQUA)

Jeddah, Saudi Arabia •Remote

January 2023 - January 2024

• Optimized complex ad accounts and managed high-scale media budgets to ensure sustainable growth and customer
acquisition.
Company industry:
Civil Engineering

Digital Marketing Manager

October 2021 - January 2022

BigGorillaApps

Dubai, United Arab Emirates •Remote

October 2021 - January 2022

• Developed performance-driven campaigns for mobile apps, focusing on user retention and Lifetime Value (LTV).
Company industry:
Graphic Design

Digital Marketing Director

January 2020 - January 2021

STEPS COMMUNICATIONS

Dubai, United Arab Emirates •Remote

January 2020 - January 2021

• Led digital transformation for diverse clients and structured the agencys digital department.
Company industry:
Advertising

Head of Marketing

January 2015 - February 2020

Eladl Sunset Development

Mansoura, Egypt

January 2015 - February 2020

Develop and carry out the marketing strategy review marketing campaigns, advertising and SEO.
Track marketing performance and return on investment (ROI).
Monitor and report on competitor activity.
Leading external marketing agencies to effectively manage events, press relationships & editorial requests, presentations, promotional materials, and online activities. Oversee and manage the marketing budget.
Made a great work with Facebook pixel to re-marketing our audience.
Leading a team out of 15 & running 11 branches around Egypt.
Company industry:
Real Estate
Job role:
Marketing and PR

Head Of Marketing

January 2017 - January 2020

Eladl Sunset Development

Mansoura, Egypt

January 2017 - January 2020

• Spearheaded marketing for major real estate developments, achieving significant sales growth through integrated
offline/online strategies.
Company industry:
Real Estate

Digital Marketing Manager

August 2017 - July 2019

EduExperts

Al Kuwait, Kuwait •Remote

August 2017 - July 2019

Redesigned the company logo & brand identity.
Created all digital platforms from scratch also made a short/long term strategy to increase the ROI. Made a great lead nurturing with marketing & sales.
Company industry:
Higher Education
Job role:
Marketing and PR

Digital Marketing Specialist

January 2017 - January 2019

EduExperts

Al Kuwait, Kuwait •Remote

January 2017 - January 2019

• Developed and executed social media marketing strategies to enhance brand awareness in the Kuwaiti educational
sector.
Company industry:
Training & Education Center

Digital Marketing Manager

January 2016 - June 2017

SpotNet

Beirut, Lebanon •Remote

January 2016 - June 2017

Managed website and every social media campaigns.
Also planning, Implementing campaigns for all digital platforms.
Fixed the company message response rate to make it very responsive.
Company industry:
Consumer Electronics
Job role:
Marketing and PR

Digital Marketing Specialist

October 2013 - January 2017

SpotNet

Beirut, Lebanon •Remote

October 2013 - January 2017

• Managed digital marketing accounts and social media presence for various tech and retail clients in Lebanon.
Company industry:
Entertainment

Education

Faculty of Commercial and Business Sciences

August 2018

August 2018

Bachelor's degree, Educational and Student Counselling

Egypt

Greatly, i finished my studies

Mansoura University

January 2017

January 2017

Bachelor's degree, Economics

Egypt

Skills

Management
Expert
Management
Expert
Graphics
Expert
Graphics
Expert
Social Media
Expert
Social Media
Expert
Marketing
Expert
Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Mobile Advertising
Expert
Mobile Advertising
Expert
Email Marketing
Expert
Email Marketing
Expert
Google Ad Words
Expert
Google Ad Words
Expert
Google Analytics
Expert
Google Analytics
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Lead nurturing
Expert
Lead nurturing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Inbound Marketing
Expert
Inbound Marketing
Expert
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
BUDGETING
Intermediate
BUDGETING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
GROWTH STRATEGIES
Intermediate
GROWTH STRATEGIES
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
MEDIA BUYING
Intermediate
MEDIA BUYING
Intermediate
Management
Expert
Management
Expert
Graphics
Expert
Graphics
Expert
Social Media
Expert
Social Media
Expert
Marketing
Expert
Marketing
Expert

Social profiles

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Inbound Marketing Certified
Google Analytics for Power Users
Google Ads Search Certification
Contextual Marketing Certified
Feb 2020
Google Ads Search
Feb 2020
HubSpot - Social Media Certified
Feb 2020
Google Analytics for Power Users
Feb 2020
Google Analytics Individual Qualification
Feb 2020
HubSpot - Inbound Marketing Certified
Feb 2020
Facebook Certified Digital Marketing Associate
Nov 2019 - Nov 2020

Hobbies and interests

Traveling