Sales Execution Modern Trade channel & Petroleum Food Mart AD
COCA COLA AL AHLIA COMPANY
Total years of experience :21 years, 9 Months
country Manager UAE and IRAN Hierarchy: Reporting to Managing Partner
Company Profile: exclusive distributor in Biscuit & wafer for manufacture “Signature Snacks LLC “
Foodtech Trading LLC is one of the major players in the modern FMCG distribution industry in the United
Arab Emirates.
Key Result Areas
• Starting by Opening new market mainly Iran &defining Route to Market strategy (RTM) based on potentiality
and market size of country and later on CIS countries.
• Providing advice on import procedures and requirements for all governmental organization for approval
• Responsible for sales forecasting, sales plan and developing sales strategies, promotion and achieving sales
targets.
• Responsible for distributors and sub distributors
• Do market research and prepare and survey market data analyze such as data on consumer’s attitude
• Responsible for importation, on the top of execution process in custom and P&L and total value chain.
• Understanding of competitor's strategy, benchmarking, adjusting the sales and marketing strategies and plans
based on the market demand and competitor’s presence.
• Proposing new ideas and starting of new business.
• Provide feedback to management on new product launches or re-launch initiatives
• Recommend and develop local market promotions to promote sales
➢ Reason for Leaving: Project stopped due to iran’s sanctions& I moved to head office in Dubai
FoodTech Trading LLC,
Website: www.foodtech.ae
Designation: UAE Country Manager Hierarchy: Reporting to Managing Partner
Company Profile: FMCG Distributor in UAE in retail and also active in Re-export, Related to Signature Snacks LLC
Business Field: in Biscuit, wafer, chocolate, snacks, lollipop, candy, coffee, Tea, Rice, Milk, chips, juice & beverage& many else, Food tech has a sister company named “Basics General Trading LLC”, all Foodtech’s products are distributed via this company in UAE, Basics general Trading was to merge with another distribution company in UAE where I was physically based at; this company was located in Al Ras area.
Key Result Areas
• Restructuring distribution in all sales channels, SKU’s Rationalization for distribution per products, per category and per sales channels
• Responsible for sales forecasting, sales planning, developing sales strategies and promotions.
• Responsible for a positive ROI on the distribution operations
• Responsible for selecting new products, new launches, planning, benchmarking, P&L and value chain.
• Responsible for all marketing activities in all the channels from the proposal till implementation phase.
• Understanding of competitor's strategy, benchmarking, adjusting the sales and marketing strategies and planning based on market demand and competitor’s presence
• Focus on developing promotional programs that attract business from wholesalers, distributors and retailers
• Development and execution of trade / consumer promotions including pricing, sales estimates, operations liaison and POS development
• Ensuring that trade marketing strategies are aligned with sales objectives and revenue targets
• Analyzing the situation i.e. distribution of all the Hero Sku’s, weighted outlets and channels.
• Food importer and re-export to GCC countries. / private label
• We are using OEM services for our brands which have been registered in U.A.E and we import food items and re-export to other countries
Reason for Leaving: Manufacture (Signature Snacks LLC) has been closed due to personal issue between shareholders, and the potential merge between both entities with third party was ended also.
Hierarchy: Reporting to Group Export Director
Website: http://www.finehh.com/
Company Profile: Active in Cellulose industry, Fine Hygienic Holding (FHH) represents the umbrella for paper
mills and paper converting plants that fall within Nuqul Group’s companies
Key Result Areas
• Responsible for market research for new opening of new market in target countries such as CIS and
Iran’s neighbor countries
• Market analysis by studying, searching, attending in exhibitions, negotiating with trading and distribution
• Companies to found out the potentiality of market for start-up
• Preparing RTM strategy according to the market’s demand
• launch of products, stablishing new business plan, selecting products based on target market
demand of consumers and need of market, size of market to proposed plan either for start-up or
for competitor’s disquisition
• preparing sales & marketing plan based on market size
• negotiating with new distribution companies according to KPI (key performance indicators) to assign
distribution company for retail products
• Business analyzer based on market studies data to understand market segmentation of products in term of
Product positioning in quality and price in compare with competitor price and quality segmentation
in target countries
• Preparing value chain from Ex-works price till shelf price in target countries
• Marketing planner, propose & developing marketing strategies for launching new products in new market
• Sales forecasting according to launch plan, season & quarterly and market size in target country
• Assigning budget for achieving sales target& controlling budget based on marketing activities in all selling
channel in target countries.
➢ Reason for Leaving: Manufacture has been closed in Iran due to Sanction.
WORK EXPERIENCE
Hayat kimia Holding FMCG international groups
Brands: Molfix, Papia & Teno (Turkish manufacture in Iran
Designation: Purchasing manager Hierarchy: Reporting to general manager Website: www.bornapeyvandalvand.com
Company Profile: Trading Import subsidiaries group Companies of 33 as importing finish products in FMCG
Key Result Areas
- Managing all the project in term of Negotiations, closing deal, coordinating with supply chain and logistic
- Foreign Purchase by opening LC for most of importation
- Responsible for goods declaration & Clearance at custom in execution ‘s level
- Team management in coordinate with receiving, storing, declaration and providing to sales team based on sales schedules and plans
Reason for leaving: group companies accused by government for embezzlement of 30, 000, 000, 000, 000 IRR, which I felt insecure to stay in the company especially I was the one opening Usance or back to back LC via turkey
Janangard Co, LTD (IRANIAN Trading Company in Tehran) -Construction & FMCG Oct 2008 - Feb 2010
Designation: Import Manager Hierarchy: Reporting to General Manager Website: www.jahangardgroup.com
Company Profile: Trading Import Company active in two sections, in Construction and Food Products importation.
Key Result Areas
• Corresponds with Chinese manufactures in construction section, making exclusive contract or distribution agreements with suppliers, Negotiator for all contracts, in all MOUs.
Reason for leaving: Seeking a new challenge for improvement and learning more
Designation: Sales & Contract executive Hierarchy: Reporting to Technical Manager
Website: http://www.maxcarrier.com
- Company Profile: Voice Over IP Service Provider to ICP and ISP companies all around the world, active in telecommunication from Iran as representative of Iranian company
Key Result Areas
• Supporting international clients in Middle East, USA, Europe, CIS and Iran, Supporter, coordinator between clients and technical team
Reason for leaving: I was a student when I was working there & I reached to the level that there was nothing new to learn more. So I needed another job and the industry was not suitable for me
Travel Agency DEC 2000 - OCT 2002
Designation: secretary
courses: Certified in International business trade
Qazvin, International Imam Khomeini (
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