Mohammed Alhazmi

A general overview of marketing that shows how marketing creates value, how to scan the environment and how to identify marketing mix components in relation to market segmentation. introducing marketing concepts and practices related to health services and hospital administration. Development and design of pricing, promotion, and distribution procedures in relation to the management of health care organizations. Exploring the consumer decision process and marketing efforts to influence and shape these decisions. Overviewing the elements of marketing communications from an integrated perspective, that allows the ability to research and evaluate a company’s marketing and promotional situation and use this information in developing effective communication strategies and programs. Examines the Internet (e-marketing) and other technologies as tools for effective marketing environment, consumers, and the elements of the marketing mix, and explore implications for a company's marketing plan.