Regional Account Manager - Digital Media
VuClip
Total years of experience :15 years, 4 Months
Manage all administrative side of the business. Entire invoicing process, stock management, sales reporting, system updates.
Sales & Marketing
Managing and monitoring marketing budget
In charge of A&P Budget & reports : Preparing a marketing strategy with marketing mix of digital, OOH, retail promotions, print and events.
Market intelligence : Carry on marketing research by conducting retail sales personnel interview and customer surveys and monitoring competitor activity
Working with in-house designers to produce graphic artworks within the brand guidelines involving key stakeholders for product at each stage of campaign, and reporting results once completed.
Liaising with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters.
Trade marketing, visual implementation, PLV distribution.
Merchandising:
Coordinate the merchandising material order & dispatch to retailers
Mapping of regional merchandising
In store animation coordination
Conceptualizing and planning events :
Support on event organisation & PR reporting.
Approaching sponsors and managing their accounts
Managing the development of corporate website
Preparing content for the website while optimizing it for the search engine SEO
Creation and development of social media platforms
Planning & execution of marketing activities
Liaising with other agencies : Sourcing the right advertising opportunities
Compilation of all relevant data
• Define and execute the multimedia content acquisition strategy.
• Conduct analysis on Apps/web/mobile site analytics and marketing metrics Using Google analytics and webmaster tools on a daily basis.
• Reviewing sales performance on the mobile portal and on the application store, aiming to meet or exceed targets.
• Assist in the local market research about customers, market trends, competitor products and service offerings
• Conduct market market/competitor analyses and research studies to identify trends, segments and opportunities to improve Tunisiana’s content catalogue on different channels, App Store, Web, Wap, SMS ...
• Extensive work within eCommerce package systems (e.g. Content Management, Product recommendations, click to chat, Search, etc. )
• Generate sales & marketing materials (commercial presentation, brochures, and contents for the corporate website) and provide internal training (sales and customer care teams) for new content to be launched.and coordinate with the sales and trade teams.
• Advising on forthcoming product developments and discussing special promotions.
• Prepare and send regular SMS to new, lost and prospective clients.
• Working with the technical team on a number of projects designed to improve customer journey, traffic and site conversion.
• Ensure that the digital communications platforms of TUNISIANA are aligned to achieve the greatest exposure and maximum impact of SEO.
• Building of User Friendly SEO Landing Pages for both of Application Store and Mobile Portal.
• Analyzing the Application Store behavior and improving online prequalification/application rates, increasing online enrollment and secure site usage, identified potential user experience issues, and provided insights to effectively target content.
• Developing strong relationships with business partners: Developers, Agencies.
• Managed the integration of new content provider, contract, connectivity, and open service’s content providers.
• Develop strategy and communication activities aimed at marketing content services.
• Identify and deliver improvements, in conjunction with the IT development team, in the digital media platforms that are available, identifying layout and design changes where required in line with the company brand strategy.
• Planning and execution of Mobile Marketing Campaigns
• Set-up, Analyze marketing campaigns results and prepare reports of marketing campaigns (objectives, sales, performance reporting)
• Google Adwords and Facebook PPC campaigns (Eddenya-Up, Tunapps, tappsdays)
• Representing the organization at trade exhibitions, events and demonstrations.
• Plan events in coordination with the sales & trade teams
• Assist to develop the mobile marketing strategy, based on the company’s budget and market opportunities
• Managed monthly performance targets for various ZamaMedia mobile Applications.
• Improved app store positions on App Store and Google Play
• Integrated all the Android Apps in the Applications store of local Telecom Operators.
• Managed relationships and operations with multiple Telecom Operators and mobile ad agencies.
• Coordinate with developers the development of mobile applications from beginning to end.
• Improving the look and feel of all Apps for a better customer experience
• Building of User Friendly SEO Landing Pages for mobile sites.
• Mobile sites and apps traffic analysis/monitoring and new site features definition
• Created reporting and dashboards for mobile apps analytics
• Managed social media to effectively communicate ZamaMedia achievements
As a Customer Account Manager I am part of the PayPal customer service, serving as a primary contact for a portfolio of large and strategically important clients.
The role provides account management support in two capacities: as the primary contact for an assigned portfolio of large clients & merchants within the European market and as a key member of a cross functional account team that includes Relationship Management, LMS Marketing, Product and Integration, manage and grow key account relationships.