Mohamad Al Rayes

SallyAI: Revolutionary AI-Powered Sales Agent
Led the creation of SallyAI, an innovative Chat GPT-powered AI sales agent automating 100% of Visa Services sales.
Engineered comprehensive customer interactions on WhatsApp, including document reading, contract generation, and ERP profile creation, resulting in a 30% increase in conversion rates and scalable 24/7 operations.
Cutting-Edge Payment Collection System
Led the modernization of the payment collection module, integrating Credit Card payments for recurring transactions and enhancing customer convenience.
Revitalized Direct Debit Automated flows, ensuring seamless and efficient collections.
Achieved full integration within the company’s ERP, establishing the GCC's first fully integrated Direct Debit Collection system.

Advanced Marketing Broadcast System
Led the development and integration of MarketPulse, a versatile ERP module that transformed marketing strategies with dynamic broadcast capabilities, personalized follow-ups, and A/B testing.
Established MarketPulse as the cornerstone of the marketing department, contributing to over 38% of overall sales through innovative campaigns and achieving a 60% increase in conversion rates.

Agile ERP: A Dynamic ERP System
Led the development of Agile ERP, achieving over 65% dynamic functionality. Integrated various platforms for unified operational efficiency.
Streamlined operations by integrating mobile apps, web apps, and recruitment processes, reducing development cycles and enhancing adaptability.
Comprehensive User Experience and Interface Leadership
Oversee UX/UI department, ensuring exceptional design and user experience for ERP, web apps, and mobile apps.
Guide team in user testing, research, and A/B testing to enhance overall user experience.
Maintain and enforce high standards for UX/UI design consistency and usability.

Client Mobile App: Comprehensive Customer Support Solution
Led the development of a client-centric mobile app. It was mainly designed to address all potential client issues related to the full-time housemaid and visa services.
This has reduced customer support inquiries by 50% and automating 65% of support-related inquiries.

Fully Dynamic Sales Module
Led the development and launch of a dynamic ERP sales module, seamlessly integrating with evolving sales channels and platforms.
Implemented adaptability with features such as dynamic matching algorithms and a fully integrated Sales Agent ERP screen, achieving an 80% automation in sales processes for heightened operational efficiency.
Advanced Housemaid Recruitment System
Pioneered Maids.at, an automated housemaid recruitment platform, aligning with enhanced sales strategies.
Streamlined application process, achieving a 34% increase in housemaid hiring ratios.
Implemented automated document collection, candidate filtering, and follow-up systems for enhanced efficiency.
Integrated ERP screens for managing flight bookings, visa issuance, and taxi bookings, ensuring seamless operations.
Achieved an 80% increase in applications, reflecting heightened market exposure and appeal to potential candidates.
Interactive Maid Hiring Platform
Led the development of MaidMatch, a groundbreaking UAE web app launched in 2020 for COVID-era full-time maid hiring.
Innovated with video profiles, automated maid selection, Uber scheduling, and online payments for a seamless user experience.
Preserved service continuity during COVID-19, achieving a 20% post-launch sales increase and further growth to 36% through strategic testing and enhancements.

Automated Visa Application Platform
Pioneered the groundbreaking online visa application platform for domestic workers in the UAE, ensuring its launch in 2020.
Led the end-to-end development lifecycle, from comprehensive sales analysis to successful implementation, resulting in a platform responsible for 100% of company sales and a notable 47% increase through strategic A/B testing and continuous enhancements.

• In charge of logistics.
• Contacting the suppliers and reaching the most economic agreements in terms of time, quality and cost.
• Responsible for the post events reports.
• Venue planning and on event-day operations management.

Reporting directly to the minister and Managing a team of Five Information Technology Engineers in developing an HR management system serving three million users in the public sector and offers other G2G services as part of the transformation the government is leading towards a fully E-government in Syria, as a project manager I was responsible of the project planning, team management, project deliverables tracking, and quality management, and as part of the team, I was handling the system requirements analysis and designing the “blueprint” and the database structure of the system so the IT engineers can start coding.
- Identifying and measuring accomplishment using specific KPIs.

What started as a part-time job transformed into a full-time job as a team-member (Business Analyst role) of an operational and technical team led by the minister directly, the team was working on organizational improvement for the public sector developing organizational structures, job descriptions, procedures simplifications, and Business Process Improvements.
As a Business Analyst, I was specialized in Creating, analysing and validating detailed functional specification (As is) for the services provided by the government, Creating “As is” flow charts, activity diagrams and workflow diagrams, I was also in charge of creating a detailed business analysis, outlining problems and figuring out opportunities for improvements in business processes and providing possible solutions for each ministry, a detailed requirements analysis was conducted for each proposed solution.

I was in charge of managing the supplies procurement process and developing our suppliers’ database and to ensure long term partnership with our major suppliers in terms that can make both parties satisfied, Also, I was in charge of the in-house operations, which includes staff management, shifts scheduling, inventory management, and other restaurant’s operations.

Reporting directly to the general manager, I was in charge of the supplying operations between China and Syria, which included import and export operations, storage management, and other day to day activities, Also, as part of my job description, I was in charge of business process analysis and improvement and data analysis to suggest a new supplying plan for better customer experience.