Mohamad Ali

Led strategic business development efforts to drive sales growth and expand Al Ramlaa’s presence in the Saudi market. Developed and executed pre-qualification documents for contractors and consultants, ensuring the company’s readiness for high-value projects. Played a key role in event management, including the planning and execution of major industry exhibitions to boost brand visibility and generate qualified leads. Oversaw strategic planning and marketing campaigns, aligning initiatives with business objectives to support the launch of the Mezyan brand and promote Al Ramlaa’s full range of woodwork and fit-out services. Maintained and strengthened client relationships across sectors including residential, hospitality, and commercial, positioning Al Ramlaa as a trusted partner and preferred supplier. Collaborated closely with the sales, production, and design teams to ensure smooth project handovers, client satisfaction, and repeat business.

Directed the full scope of mall operations, ensuring seamless coordination across facilities, tenant relations, and visitor services. Effectively managed contracts for soft utilities, including parking management, security, and cleaning, ensuring high service standards and cost efficiency. Led risk assessments, incident investigations, and implemented corrective and preventive actions, adopting a proactive approach to minimize disruptions and enhance safety. Developed and enforced operational SOPs, optimized vendor performance, and maintained regulatory compliance. Collaborated with leasing and marketing teams to support events, boost occupancy, and deliver an exceptional customer experience, while upholding a clean, secure, and welcoming environment.

- Promote products and services to customers and negotiate contracts to increase numerical distribution, and listing new items to potential clients.
- Attend meetings with potential customers, and maintain a good relationship with existing customers.
- Understand customer needs and offer solutions and support.
- Research potential leads from business directories, web search, and digital services.
- Train new sales representatives.
- Organize and coordinate sales call cycle.
- Receive and report all sales leads.
- Track weekly, monthly, and quarterly performance and sales metric.​

Acting as a liaison between the Management and the team, Supervising the activities of the sales team to ensure compliance to sales plan, keeping accurate sales record and preparing monthly sales report, networking to identify potential clients, approving contracts with vendors, attending trade shows to identify new services and products, Clients: Ensuring pricing is correct, ensuring merchandise ready to be displayed clean, ensuring items are in stock.

Oversaw and managed daily operations with a focus on ensuring smooth execution of services in alignment with organizational standards. Played a key role in developing and implementing Standard Operating Procedures to enhance efficiency and maintain consistency across operational functions. Supervised security operations and equipment readiness, while ensuring contractual compliance with service providers. Coordinated closely with various departments to align operational efforts and ensure seamless service delivery. Managed reservations and logistics coordination between the Prime Ministry Office, private sector, and public institutions, ensuring high-level protocol standards were maintained. Handled contract follow-ups and maintenance schedules, ensuring timely execution of services and optimal resource utilization.

Achieve maximum sales profitability, growth and account penetration within an assigned territory and/or market segment by effectively selling the company’s products and/or related services. Personally contacts and secures new business accounts/customer.
Promote/sell/secure orders from existing and prospective customers through a relationship-based approach.
Demonstrate products and services to existing/potential customers and assists them in selecting those best suited to their needs.
Adjusts content of sales presentations by studying the type of sales outlet or trade factors.

Following standardized organization procedures relating to all aspects of office performance, answering incoming calls in a professional manner, maintaining suitable and sufficient office stationary levels, upgrading office filing system, corporation among travel agencies, general security and Saudi Embassy, monitoring and document control.