Mohamad Ayoub

• Collaborated with the CEO to develop and execute operational strategies aimed at optimizing the
performance of Sanad Books e-commerce platform.
• Managed and optimized digital advertising campaigns across Google Ads, Instagram, and Facebook to
drive traffic, increase conversions, and maximize revenue growth.
• Directed comprehensive digital marketing efforts, including SEO and content marketing, to boost brand
visibility and customer engagement.
• Ensured alignment of operational goals with the companys vision to enhance customer satisfaction and
support revenue expansion.
• Led and coordinated cross-functional teams—customer service, logistics, and IT—to ensure efficient and
seamless day-to-day operations.
• Mentored and trained team members, cultivating a high-performance culture grounded in accountability
and continuous improvement.
• Tracked and analyzed key performance indicators (KPIs), such as website traffic, conversion rates, and
order fulfillment metrics, to inform decision-making.
• Identified opportunities for process improvement, leading initiatives to increase operational efficiency,
reduce costs, and improve customer experience.
• Negotiated favorable contracts with publishers, distributors, and logistics partners to support business
objectives.
• Oversaw budget management, monitored expenses, and ensured cost-effective, profitable outcomes.
• Managed logistics partnerships with external agencies, identifying opportunities for cost savings,
efficiency gains, and process enhancements.

• Lead regulatory compliance initiatives for product development and market entry to ensure alignment
with MENA countries regulations.
• Member of UAE National Technical Committee 03 responsible for suggesting, reviewing, adopting, discussing the UAE standards for electrical and electronic sector.
• Represent mabe in industry forums and compliance-related conferences to build expertise & networks.
• Develop, implement, and maintain compliance policies and procedures to adhere to industry standards and government regulations.
• Collaborate with cross-functional teams, including R&D, legal, and operations, to integrate compliance requirements into product design and processes.
• Liaise with regulatory agencies and authorities to facilitate product approvals and manage audits or inspections.
• Conduct thorough risk assessments and implement risk mitigation strategies for product compliance.
• Train and support internal teams on regulatory requirements and best practices to ensure company-wide
adherence.
• Support product recalls or corrective actions when compliance issues arise.

• Monitoring and managing quality and service level through regular onsite visits and workshops at the
various service centers in MENA region.
• Lead the planning & execution of service operations to ensure high-quality standards & satisfaction.
• Manage & monitor technical support teams to maintain service levels & resolve issues efficiently.
• Develop & implement service policies, procedures and best practices to optimize technical operations.
• Oversee the setup & management of service networks, ensuring accessibility & operational excellence.
• Conduct regular audits and on-site evaluations to maintain compliance and enhance service quality.
• Analyze service performance data and KPIs to identify trends and implement improvements.

• Acted as the primary point of contact for technical and product-related inquiries.
• Demonstrated in-depth knowledge of Samsungs product lineup, including Smart Phones, TVs and
Home Appliances.
• Supported the sales team by providing detailed product insights, conducting training sessions, and
delivering presentations to clients and partners.
• Collaborated with marketing to develop campaigns, promotional materials & product launches.
• Ensured customer satisfaction by resolving technical issues and coordinating with service teams.

• Submit and process all types of applications and paperwork to the local government bodies.
• Send out notifications on documentation required to renew trade licenses or any other license.
• Manage the timely renewal of all Employment Visas and Labor Permits.
• Follow up time attendance, leave application and overtime results.

• Helping blind students in the organization in their personal life.
• Coordinating with the other volunteers to provide the top service to the students.
• Arranging outing events for the students on weekly basis.
• Suggesting entertainment programs and share it with management team to study the proposals.
• Supporting the operation team in collecting donates and advertisements.