Exhibition Director
REED EXHIBITIONS
Total years of experience :31 years, 7 Months
• Designing & implementing systems, policies & procedures to facilitate operational control.
• Designing business plans / strategies for maximizing profitability & revenue generation & realize
corporate goals.
• Considering launching new sector / co-locating related event / cloning the existing successful event in other countries / highlighting a special sector within the main event).
• Establishing and maintaining business cooperation with trade associations, publications, key accounts, government agencies and other relevant industry groups
• Negotiate the logistics provider contract for all the company exhibitions.
• Responsible for the entire live event including build up and breakdown
Financial Planning
• Strategic planning and development of the event
• Supervising, evaluating and optimizing annual, quarterly and monthly planning and operational process as well as monitoring sales progress
• Formulating budgets and conducting analysis to determine difference between projected & actual results and implementing corrective actions.
• Designing business plans / strategies for maximizing profitability & revenue generation & realize corporate goals.
• Revising forecast to maintain the P/L of the show.
Marketing
• Coordinating Marketing Strategy and Execution of Exhibitor and Visitor Marketing plan
• Targeting appropriate exhibitors & visitors for each sector of the exhibition.
• Work with the marketing team on messages, themes and visuals.
• Collaboration with and guide the PR agency about the exhibition messages in the press to emphasize both political and commercial concerns.
• Supervise the handling of qualitative and quantitative data bases.
• Liaison, coordination and collaboration with partners and associations.
Sales Management
• Review and analyze weekly sales reports with sales managers/directors and initiate action for achieving foretasted budget.
• Drive through the achievement of their own sales revenue/profit targets by ensuring the sales managers have a clear understanding of their own targets and have the skills and ability to deliver results.
• Implement the sales process through defined objectives and activity based plans to ensure maximum growth and profitability.
• Set up and monitor a sales and activity reporting process to ensure that the targets as defined for each exhibition are achieved on time and within budget.
• Managing the worldwide agent network and motivate to achieve common goal.
• Hold regular sales meetings with the company’s management in order to monitor staff targets and productivity and ensure the exhibition is operating towards target
• Attend competitive events within each vertical and associated market to keep to date with competitor activity, identify potential clients, and network with existing clients ultimately to support the achievement of revenue targets.
Major Achievements
• Specially appointed as Director to launch SITL show in Dubai in 2009.
• Successfully managed Airport Show in 2010, Home Land Security Show, International Exhibition for Security & National Resilience (ISNR) in 2012 and Aluminium Show in 2013.
Business Development Director
At AUTO WORLD DRIVE - Location: United Arab Emirates
Company Industry: Limousine and Car rental services worldwide
Job Role: PR, Creative, Finance
January 2015 - till date
Auto World Drive is a Saudi based and registered company in Riyadh, with a branch in Manama Bahrain operating under the Name of VEHITRA TECH / CARS I RENT. Its services include international Car Rental, Chauffeur Services and Transfers in more than 30, 000 locations worldwide, it covers all GCC countries, the Middle East, North Africa, Europe, USA and Asia.
Job Profile
•Developing new market for outbound (GCC and
MENA)
•Collecting Data about these markets
•Visiting the travel Agents in these markets offering our services and marketing our new online booking system which was specially developed for the travel Agents.
•Monitoring the sales and the operation.
Job Profile
• Participate in the recruiting and interviewing process of new employees.
• Oversee training as well as identify and foster development opportunities for all branch personnel as required or needed.
• Managing and supervising daily operations of the branch office.
• Handling sales and ensuring proper accounting and documentation.
• Work with other team members, consultants, key customers, and key suppliers to solve specific challenges and leverage growth opportunities
• Manages workflow to assist staff in balancing priorities, providing backup support if needed and otherwise ensuring that all work is accomplished with an appropriate sense of urgency.
• Solicit feedback from subordinates, peers, and other team members with the goal of personal or operational improvement.
• Acquiring additional business from Dubai.
Major Achievements
• Established and successfully managed the office in Dubai to run the company’s Afghanistan and Juba operations in addition to Dubai market.
Job Profile
• Review daily reports, taking appropriate action as needed
• Responsible for the cost effective requisition supplies of needed equipment, supplies, and outsourced services with acceptable suppliers.
• Plan, implement, and manages areas of responsibility to facilitate continuous improvement and personal growth while supporting company goals, missions, and vision.
Major Achievements
• Played a pivotal role in establishing Dubai office, in 2005 and handled enquiries of both Iraq and Afghanistan offices, in addition to enquiries from Beirut office, with regards to sourcing, purchasing, shipping and pricing the goods C&F final destination.
Job Profile
• Formulating logistics plan for each project considering its location, best transit time and cost-effective processes.
• Preparation and control of budget ensuring optimum utilization of funds.
• Following up purchase orders of projects from suppliers abroad to project sites in UAE & overseas.
• Negotiating with freight forwarders for best shipping prices and services.
• Preparing custom clearance documents and declarations for imports / exports of DGR goods.
• Following up on custom clearance, import and re-export.
• Preparing and providing required documents for L/C of export shipments.
• Arranging for export packaging for all equipment as per required standards.
• Arranging special transport and loading equipments for heavy and over dimension loads ensuring safety of cargo and the handling staff.
• Management, inventory control and supervision of company warehouse ensuring proper documentation using computer software - BAAN.
Job Profile
• Planning and allocation of logistic resources.
• Managing daily air freight operations for Dubai and Cargo village offices.
• Handling logistics & distribution of air freight orders (import / export) for clients.
• Negotiating with airlines and agents for better service at lower air freight rates.
• Representing the company in conferences on customs and freight forwarding organized by the Chamber of Commerce and airlines.
• Preparation and control of yearly budget.
• Visiting customers and obtaining feedback.
• Liaison & coordination with agents abroad to establish cordial relationship.
Job Profile
• Management and control of daily operations of Dubai and Jebel Ali offices for the FCL & LCL (import and export) consolidation containers.
• Negotiating with shipping lines and agents for better services & lower shipping rates.
• Promoting and expanding the business in Emirates and abroad through business visits to well-established companies.
• Conducting market surveys and studies for business development and formulating policies for operations and improving customer service.
• Liaison and coordination with agents abroad.
• Monitoring e-mail and fax communications with agents and customers.
Major Achievements
• Efficiently handled Jebel Ali import and export consolidation operations.
Career Graph
Unit Manager (1992 to 1994) Oct 1993 to Apr 1994)
Sales Manager (Dec 1992 to Sep 1993)
Sales Coordinator (Jul 1991 t0 Nov 1992)
Job Profile
• Handling sales operations of popular international brands (Adidas, Diesel, Le Coq Sportif, Tunturi, and other quality sport brands).
• Handling purchase, promotion and sales.
• Monitoring and supervision of sales in wholesale and retail divisions.
• Managing stocks and inventory control.
• Organizing and managing sporting seminars for sales employees in the company.
Professional Training • Basic Air Cargo Diploma from Skyline College • Introduction to freight forwarding diploma by National Committee of Freight Forwarders in Dubai, approved by FIATA (NCFF) • Sea freight diploma by NCFF • Air freight diploma by NCFF • Land transport diploma by NCFF • Dangerous goods handling diploma by NCFF • Sea-Air Transport diploma by NCFF • Warehousing diploma by NCFF • Customs diploma by NCFF • Advanced Freight forwarding diploma by NCFF