Head of Digital
Webedia Group (Diwanee)
Total years of experience :12 years, 9 Months
Social Media
-Developing and overseeing the
implementation of comprehensive digital
strategies and media plans for in-house
publications and external clients
-Overseeing research and analysis on current benchmarks, trends and audience preferences
to ensure an optimal digital strategy for
clientele
-Creating pitches for new clients and performing quarterly assessments for current clients
Media Buying
-Managing the overall media buying activity for in-house publications and external clients
-Creating budgets and planning campaigns; overseeing campaign creation, optimization and reporting -Preparing annual reports on departmental performance for management
-Managing and delegating tasks to the existing media buying team; recruiting new team members as needed
-Delivering in-depth training sessions on media buying to ensure that the team is up to date with the latest tools
Editorial
-Managing a team which includes: editors, videographers and community managers
-Setting website vision and strategy including a detailed editorial plan
-Building an up-to-date presence by making use of latest social media trends
-Supervising the development of the SEO strategy and Viral content plan
PR/Sales
-Establishing connections and creating pitches for potential clients
-Developing and overseeing the implementation of editorial concepts for existing clients
-Participating in press and events coverage as needed
-Managing digital marketing campaigns on Facebook, Instagram, Twitter and LinkedIn
-Creating budgets, planning and optimizing campaigns
-Preparing weekly/monthly excel reports on campaign performance
-Developing strategies for potential clients and Strategy quarterly/yearly review for current clients
Average spent per year on media buying $8M
Handled more than 40 accounts including all telcos in the region, Chrysler group, Ferrero group, Yas Marina...
-Client meetings
-Content Creation
-Team management (Designers, CMs and developers)
-Content and distribution strategy creation