Vice President Commercial Middle East
Dar Assayad
Total years of experience :31 years, 10 Months
Developed a five year business plan with a growth forecast of 20% p.a.
Revisited the editorial, content, production and printing logistics of major magazines (Assayad, Al Idari, Fairuz, Al Fares and Arab Defence Journal)
Recruited sales team in UAE and KSA.
Identified and appointed media reps in other GCC countries
Enhanced circulation and distribution logistics
Launched ATL and BTL awareness campaign
Participated in major events and exhibitions
Instated online plan to launch revamped website by end of 2011
Company: Systagenix - Wound Care innovation and Development Company
Company: AD Executive Consultants - Organizational improvement Company
Established a fully integrated MARCOM department for the TV Business Unit to spearhead all marketing activities from branding, corporate communications, media planning/barter deals, media research analysis and creative designing.
Launched Al Jazeera TV News, Sports, Documentary and Live marketing communication plans targeting B2C and B2B utilizing effective marketing communication channels.
Re-worked Al Wataniya Brand Identity and launched it internally
Launched internal workshop for the sales team to establish proper communication skill platform
In January 2010 all marketing activities for the group were consolidated under my department hence more responsibilities, and scope of work. The portfolio includes Jazeera TV, Marie Claire, Layalina, Top Gear, Gala, and the branding of the holding company “AWI Company” which will be launched by mid-year.
Spearhead the development, implementation and integration of effective Media Strategies in the yearly marketing plan for Dubai Holding Brand.
Work on creating and implementing systems & procedures for the smooth handling of a multi-million media account.
Provide a strategic advice and guidance to Dubai Holding entities’ for their media activities
Lead all negotiation with Media along with the Media Agency.
Lead a team of professionals at the Media Agency and liaising with all Marketing Units across the group.
Actively worked on Dubai Holding new branding positioning
Actively worked on Dubai Holding brand 2007 and 2008 marketing strategy
Actively worked on some Dubai Holding events, Word Into Art, Earth Hour, UAE National football team sponsorship
Launched Dubai Holding Marketing Award - MADHAA 2008 (from the ideation, to branding and completion)
Handled Dubai Holding Corporate Responsibility strategy and implementation ’08-‘09
i. Position: Director in Charge - Dubai - 2005 & 2006
Manage Samsung EMEA media budget for 20 countries.
MS Dubai was EMEA hub reporting to London & NY
Supervise P/L of Samsung account
ii. Position: Acting Managing Director Bahrain - ‘05 & ‘06
Set the vision of the office & the plans to implement it
Have final responsibility for the financial performance starting with the budget planning process & concluding with delivery of committed budget
Ensure the accountability of the agency for basic media performance, the examination of radical & new media alternatives
iii. Position: Business Development Director - Dubai - Feb’04 till Mar‘06
Set & implement strategies potential local & regional media clients
iv. Position: Office Manager - Kuwait - Jun’01 till Jan‘04
Set the vision of the office & the plans to implement it
Have final responsibility for the financial performance starting with the budget planning process & concluding with delivery of committed budget (P&L)
Ensure the accountability of the agency for basic media performance, the examination of radical & new media alternatives
v. Position: Media Manger - Jeddah - May’99 till May‘01
Position: Media Planner - Jeddah - May’97 till Apr’99
Handled coordination between Jeddah & Riyadh offices
Had a role in all other accounts in Jeddah office
Adapting & implanting MindShare way of thinking
Training new comers & supervising junior planners
Responsible for marketing & selling ART TV & Print media advertising dealing with both Int’l/local agencies.
Successfully launching “FOUNTAINHEAD” a new solid surfacing brand in KSA and ensure profitability from year one.
Upon merging with Adada, a specialized woodwork company, I was assigned to handle the corporate sales business.
Promoted company’s insurance portfolio in Life and Personal Accident insurance policies
1. LEADON - Dubai Holding Future Leadership Program Two year Executive Management Program