Mohamad Al-Shafee

Helping small and medium size companies reorganize their institutions to reach ultimate performance and maximum profitability. Doing all kinds of studies, analysis, researches and restructuring.

A company under MRESCO umbrella which I completely established from zero. Planning, implementing, organizing, coordinating, leading and assessment of all business operation to achieve corporate goals. This includes creating business strategies, budgets and work systems and procedures for operation efficiency and managing staff for optimum performance.

Duties:

• Create, implement and review an effective business plan.
• Creating and implementing a complete marketing plan.
• Overseeing daily business operations.
• Develop and implement growth strategies.
• Leading low/middle-level Managers in the company and developing them through training.
• Creating and maintaining budgets and optimizing expenses.
• Supervising P&L to maximize company's revenue.
• Overseeing recruitment and training of new employees.
• Direct the employee’s assessment process and providing additional coaching.
• Analyzing accounting and financial data.
• Researching and identifying growth opportunities.
• Preparing periodical reports to the upper management.
• Assuring healthy communication with partners and suppliers.
• Supervising market research and complex analysis of the market and possible new opportunities, as part of the marketing activities.
• Dealing with internal and external problems.
• Set policies and processes.

Providing leadership and management to the business and fully responsible for the day-to-day running of both marketing and sales departments. Responsible for organizing and leading a team and developing and delivering the company’s Sales and Marketing strategy within a specific region. In charge of ensuring that existing and new customer relationships are strengthened to continue to grow, and that revenue and profit targets are achieved. Also, responsible for all corporate marketing, researching and planning campaigns.

Duties:

•Training and leading a large team, providing discipline and performance feedback.
•Possessing personality, energy & charisma to inspire, lead and develop staff.
•Responsible for recruitment and mentoring of new staff.
•Responsible for achieving all performance related targets.
•Undertaking staff performance reviews.
•Developing a marketing and sales team to implement strategy & delivering on objectives.
•Design, implement & facilitate an effective local & national marketing strategy.
Overseeing and managing financial budgets.
•Manage daily activities with PR, press and marketing communications agencies.
•Develop partnerships & relationships with third parties to meet strategic objectives.
•Budget setting and control, including measurement and return on investment.
•Exceptional project and time management skills.
•Setting the scope, implementation, management & review of marketing campaigns.
•Setting sales objectives and targets across the company.
•Supporting all sales activities within the company.
•Monitoring and managing the performance of the sales departments and its sales teams.
•Providing regular and structured reports on performance to the board of directors.
•Supervising the contribution in relevant sales exhibitions and conferences.
•Constantly looking out for new sales and business opportunities in targeted markets.

Responsible for organizing and leading the sales team, developing and delivering the company’s sales and marketing strategy within Kuwait. In charge of ensuring that existing and new customer relationships are strengthened to continue to grow, and that revenue and profit targets are achieved. Although office-based, also required to spend a considerable amount of time visiting sales teams in the field.

Duties:
•Maximizing sales performance through delivering an exceptional customer experience, people management and cost control.
•Developing and maintaining efficient & effective reporting systems for tracking prospects from initial enquiry through to close.
•Recruiting, training and developing new salesmen.
•Driving and managing the entire sales process - targeting to top prospects, identifying client solutions, negotiating and closing.
•Acting as a role model for junior staff by setting high standards through personal behaviour and actions.
•Ensuring staff complies with all company policies, processes and procedures, and addressing any shortfalls.

Responsible for organizing and leading the sales team within Kuwait. In charge of ensuring that existing and new customer relationships are strengthened to continue to grow, and that revenue and profit targets are achieved. Although office-based, also required to spend a considerable amount of time visiting dealers in the field. Also, responsible for product management activities.

Duties:
•Performing sales, trend, and profitability analysis.
•Setting product pricing for new product releases to meet revenue & profitability goals.
•Maximizing sales performance through delivering an exceptional customer experience, people management and cost control.
•Developing and maintaining efficient & effective reporting systems for tracking prospects from initial enquiry through to close.
•Recruiting, training and developing new salesmen.
•Driving and managing the entire sales process - targeting to top prospects, identifying client solutions, negotiating and closing.
•Acting as a role model for junior staff by setting high standards through personal behaviour and actions.
•Ensuring staff complies with all company policies, processes and procedures, and addressing any shortfalls.

Responsible for managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with senior managers to deliver winning products.

Duties:
•Performing and arranging successful product demonstrations for customers.
•Briefing the press and analysts, press releases and going on press campaigns.
•Market research & developing the core positioning and messaging for the product.
•Researching, reviewing & reporting on competitors & rival products.
•Performing sales, trend, and profitability analysis.
•Developing content for product and company collateral.
•Articulating the company’s distinctive competence & the product’s uniqueness.
•In charge of planning and developing the right marketing strategy.
•Setting product pricing for new product releases to meet revenue & profitability goals.

Managing the complete operation in an export office in Guangzhou - China. This mainly includes exporting all kinds of goods to many different countries in the six continents.

Duties:
•Conducting marketing researches.
•Supervising customers visits.
•Supervising goods receipt, re-packing, and shipping to customers destinations.
•Handling all financial transactions in the company.
•Directly handling suppliers relationships.

Responsible for all IT and high-end laser printing solutions department activities.

Duties:
•Preparing and implementing yearly business plan for the department.
•Developing and implementing marketing & sales plans.
•Managing and directing all sales activities throughout the kingdom.
•Ensuring department profitability and overachieving forecasted sales.
•Responsible for stock planning and availability in all branches.
•Handling all communications with suppliers.

Leading the company's marketing & sales department and responsible for its day to day efficient running. Also focused on achieving set sales targets and on winning major new business for the company.
Responsible for all corporate marketing, researching and planning campaigns, including the delivery and results for a key strategic initiatives.

Duties:
•Developing and implementing marketing and sales plans and strategies.
•Supervising all sales team activities, approaches, results, market feedback …. Etc.
•Handling big accounts directly.