Senior Visual Merchandiser GCC
Adidas Emerging Markets
Total years of experience :18 years, 9 Months
•Define and lead the VM strategies according to the marketing plan and sales objectives, develop VM initiatives that address the business needs, collaborate with the marketing, wholesale and retail team to successfully plan out Visualization Calendar.
•Lead a team of Visual Merchandisers execution that implement the visual merchandising standards and guidelines in all store concepts and formats.
•Coach and develop Visual Merchandisers to ensure high quality visual merchandising performance and to build a talent pool within Retail Back office.
•Be up- to-date on market competitors and provide input where needed in VM development.
•Support new store opening VM planning and manage delivery of VM materials required for stores, to ensure timely implementation
•Support franchise and wholesale partners to implement marketing campaigns.
•Responsible for maintenance and layout of existing stores
•Assist with development of related policies, guidelines and processes for all channels.
Cross-functional Projects & Key Achievements
• Launch, implement and measure the Model Store Project 3.0 across 13 countries in 41 stores from a visual merchandising perspective to ensure brand image represented and maintained as per global guidelines - GCC countries came in 1st & 2nd places with FPST increase by 21%.
•Lead the VM training for the Kingdom Project and support expansion in KSA and ensure a smooth transition of staff with the Saudization transition including on boarding and upskilling over a period of 6 months.
•Layout reshaping for all franchise doors in Saudi Arabia, Kuwait & Bahrain to increase Net sales and be more consumer focused -sales increased approx. +15 %.
• Create an easy to shop environment for the consumers in the stores by driving VM excellence and brand representation through flawless VM execution.
• Support and coordinate assigned project work to ensure the delivery of the project plans on time and within agreed objectives.
• Drive communication to individual stores. Be the key link to the communications between stores, back office team and market development teams.
• Create monthly and seasonal directives to align with Global marketing calendar to drive consistency.
• Launch implement and measure VM guidelines of the Model Store project 2.0 across GCC and new markets franchise doors to drive consistency in brand standards.
• Identify, train and up skill the in-store VM Champions (customer VMs) and Outsource VM for consistent market executions.
• lead the store openings for franchise / wholesale in KSA to ensure consistency in brand standards.
• lead the megastore openings in Lebanon and Kuwait.
• Identify the implementation principles using the layout plan according to the brand standards
• Coordinate with marketing department to finalize all in store communication tools.
• Support the Shop/Universe Managers in maintaining inventories and placing product orders to ensure effective stock management and availability of products.
• Assist in conceptualizing the shop window display to maximize attraction and traffic of customers into the stores by maintaining and managing the windows and change it accordingly.
• Adapt display and mannequins ‘outfits based on events and weather reactions to ensure stores are commercial.
• Selected as MENA representative to attend training at Massimo Dutti headquarter in Spain - August 2008 for 2 months.
• Lead 12 stores openings in GCC and Lebanon for Massimo Dutti & Boggi Milano.
• Organize and implement the windows display according to market standards, and global guidelines.
• Liaise with marketing team to determine types of merchandise to be featured, and the time and place for each display.
• Perform appropriate display and merchandising to enhance sales and stores’ window image and attract customers into the stores.
• Greet customers and serve efficiently and courteously on the shop floor in order to ensure the provision of the highest standards of customer service at all points in the shopping experience.
• Replenish and re-merchandise stocks on the shop floor on an on-going basis in order to ensure maximum range and product availability at all times.
• Arrange and display merchandise, under the direction of the Merchandiser/Manager in order to promote sales.
• Maintain knowledge of current sales and promotions, policies regarding payment and exchanges and security practices in order to ensure store policies are adhered to at all times.
• Bachelor degree in Management Information Systems (MIS) Business and Computer University (BCU) in July 2006.