Mohamed Abdelkader

Job Responsibilities:
Product Management:
• Develop price strategy and inter-company pricing policies for transformers.
• Develop multi-year product plans and manage the marketing activities associated with product development.
• Brand management for product portfolio.
• Develop and coordinate commercialization plans for new products.
• Assist with annual strategic planning and M&A planning.
• Support the identification and definition of clear and differentiable value-propositions for specific product and market segments.
• Support the development of promotional and selling tools to effectively drive brand awareness, sales force knowledge and sales capabilities.
• Collect and maintain market data to determine pricing.
Sales Support:
• Responsible for sales and tendering in allocated markets from early pursuit phase until the final negotiation, contract signature and handover to execution team.
• Prepare and ensure on time and complete technical and commercial tender submittal to the customer and lead technical and commercial negotiations with customers.
• Work out the sales strategy for the tenders by selecting the winning solution, both commercially and technically.
• Analyzed data regarding the offer/order and records.
• Provide information to the risk review process in accordance engineering proposals that meet customers technical requirements.
• Develop new market opportunities supporting other managers/ sales.
• Manage and collaborate with front-end sales team.
• Preparation of technical and financial aspects of the offer, marketing materials to on sell service range indicating prices and trading conditions.
• Analyze and evaluate specific technical issues and associated risks.
• Preparation the initial cost for the BOM and send to costing department to get the transformer total cost.
• Provide technical support to Sales Managers.
• Lost tender analysis.
• Competitor data analysis. Participated Projects:
• Sales support for the following areas (South America, Europe exclude UK, Middle East, Africa, Asia and CIS).
• Prepared Elsewedy Transformers catalogue.
• Prepare Elsewedy Transformers prequalification.
• Business plan for Elsewedy Electric new factories.
• Project managing of new projects and products of Elsewedy Transformer.

Job Responsibilities:
Responsible for electrical design for Power Transformers (up to 250MVA / 245kV Class), o Network Transformer.
Tender Design:
• Interpreting customer specifications.
• Preparing optimum designs as per customer request and necessary standards.
• Cost Estimates.
• Final order design: Preparing the final design by making the electrical design calculations below:
• Core type, dimensions determination and calculation of thermal heating and voltage of core.
• Insulation level, winding type, copper type, copper dimensions determination.
• Winding heating, Impedance, Short circuit endurance calculation.
• Checking impulse test endurance.
• Selection of bushing, tap changer and to place the order of critical materials like bushing, tap changer and copper.
• Selection of monitoring devices as customer specifications and place order.
• Winding insulation design.
• Major insulation design.
• Preparing the winding insulation, copper and major insulation drawings and sending to the material planning.
• To place order of insulation materials.
• Design and order of fan control panel. Participated Projects:
• 8 MVA, 11/6 kV, Dyn11, Ever Grow factory, Egypt.
• 20 MVA, 33/11 kV, Dyn11, SAJJA industrial oasis, United Arab Emirates.
• 20 MVA, 33/13.8 kV, Dyn11, Shinan and Riyadh, Saudi Arabia.
• 30 MVA, 132/11.5 kV, Dzn10, MEW, Kuwait.
• 31.5 MVA, 13.8/6.9/6.7 kV, YNyn0d11, Arabian Cement factory, Saudi Arabia.
• 40 MVA, 66/11 kV, Dyn11, EETC, Egypt.
• 40 MVA, 66/22 kV, Dyn11, EETC, Egypt.
• 70 MVA, 63/11.5 kV, YNd11, Angola.
• 75 MVA, 220/22/22 kV, Ynyn0d11, Up Town & Marassi, Egypt.
• 125 MVA, 220/66/11 kV, YNyn0d11, EETC, Egypt.
• 125 MVA, 220/66/22 kV, YNyn0d11, EETC, Egypt.
• 175 MVA, 220/66/11 kV, YNyn0d11, EETC, Egypt.
• 175 MVA, 220/66/22 kV, YNyn0d11, EETC, Egypt.
• 175 MVA, 220/22/22 kV, YNd5d5, El Kayan El Askari, Egypt.
• 250 MVA, 220/33/33 kV, YNd5d5, ELCO Steel, Egypt.

Job Responsibilities:
• Conduct complete design of electrical power system, according to Egyptian Code, IEC, IEEE and other international standards.
• Lead group of drafters.
• Attend coordination meetings with client representatives and with other Engineering Disciplines.
• Supervision of the construction during regular visits.
• Select proper equipment for the project and assess the contractors submittals.
• Prepare Specifications and any other technical documents following Quality policy.