Marketing and E-Marketing Executive.
SERMIX (Ready Concrete Mix
Total years of experience :12 years, 4 Months
Responsibilities: Implements marketing and advertising campaigns by; preparing marketing and advertising strategies, plans, and objectives; planning and organizing assembling and analyzing sales forecasts promotional presentations; updating calendars.
• Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
• Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
• Monitors budgets by comparing and analyzing actual results with plans and forecasts. Updates job knowledge by participating in educational opportunities; reading trade publications
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Direct Marketing, Market Segmentation, Marketing Research, Coordination, and Project Management, Reporting Research Results, Understanding the Customer, Process Improvement, Initiative, and Planning, Financial Skills.
For E-Marketing:
- Social Media Marketing: optimize, maintain, monitor and lead the platforms and any marketing strategies carried out in them: Facebook, Twitter, , YouTube, linked in and Google+.
- Content creation and management: content marketing.
- Interaction with users: community engagement.
- Social commerce: leads, calls to action and conversions in social media.
- Monitoring: online media, information sources and social channels.
- Measurements and follow-up: determining the ROI of the work carried out, justifying the quality of the actions taken and, of course, the results thereof.
- Fan building: based on achieving specific ROI objectives.
- Contests and campaigns: creative input, development, starting up and monitoring.
- Qualitative aspects: Sentiment reports, strengths, scope, vitality, passion and effects for the brand online.
- SEO: website, blog and social platform (social search) optimization, aimed at improving search results.
- Keyword optimization and improvement in new SEO/SEM opportunities
- Email marketing: development, creative input, running, results and campaigns.
- Database: creation, management and maintenance of the database, making it larger and more streamlined.
- Website: content optimization and stimulation, improvements within the website structure: functionality, usability, navigation by users. Developing and launching a mobile version. Promoting, marketing and communicating all the website’s contents. Measurements, monitoring and follow-up of results.
- Coordination and management of press and communication tasks: contents, interviews, website news, exclusive acts, etc.
- Video-marketing: optimization, search, keywords, sponsored videos, marketing.
- e-Commerce: creation and generation of online sales opportunities.
- Reports: online sales, online positioning, online reputation, online results.
- Community: leading online communities, brand representation in different forums and communities.
- Online branding: searching, identifying and improving all brand-related aspects in social media.
- preparing sms mobile company campaign and send for all customers in occasions and offer period.
1. Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for ready mix products.
2. Develops and manages sales/marketing operating budgets as per company budget.
3. Plans and oversees advertising and promotion activities including print, online, electronic media, Exhibition, internal events like conferrences and direct mail.
4. Develops and recommends product positioning, pouring, and pricing strategy to produce the highest possible long-term market share.
5. Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
6. Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
7. Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
8. Monitors competitor products, sales and marketing activities.
9. Creating new monitring policy through installing GPS all of equipments.
10. Establishes and maintains relationships with industry influencers and key strategic partners.
11. Making plans for devoloping the batches plants branches all over areas.
12. Making plans for field researching and follow members of sales to atchieve the target.
13. Guides preparation of marketing activity reports and presents to executive management.
14. Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
15. Directs sales forecasting activities and sets performance goals accordingly.
16. Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
17. Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
18. Represents company at trade association meetings to promote product.
19. Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
20. Coordinates liaison between sales department and other sales related units.
21. Analyzes and controls expenditures of division to conform to budgetary requirements.
22. Assists other departments within organization to prepare manuals and technical publications.
23. Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
24. Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
25. Making customers monthly surveys.
26. Directs product research and development.
27. Building very strong customers relationship.
28. Monthly report for MD & CEO.
29. Creating all offer prices for all projects indvidual and corporate.
30. Recomment the equipment maintenance and appearance.
Tasks : Handle customer inquiries, handle social media company pages complaints, website and mail inquiries. Also solve all problems related to maintenance product problems beside that make follow up customers through out bound calling and SMS, handling social media channels, Create advertising strategy campaign and follow customers inquiries and complaints Also sharing customers in general events, create new customers loyalty plan to increase sales and revenue, organize events between general administrations and clients.
Customer service representative for the egyptian communications company .. i have worked CSR through the call center..
- Customer Service at "Amer Group Company" (11/6/2009 - 23/8/2009)
- Tele Sales for Hala "international communication copmpany".
- Agent for Mobinil company joining by activation team.
- Customer Service Representative (110) department Mobinil company.
License Of Arts, 2009 - Ain Shams University. Department Of Mass Media & Communication, (TV & Radio) Grade Good. Project Very Good.