Sales and Trade marketing Manager
B. UAE
Total years of experience :16 years, 8 Months
• Prepare marketing plans and organize events and exhibitions.
• Analyzing how our brand is positioned in the market and crystallize targeted consumer’s insights.
• Translating brand strategies into brand plans, brand positioning and go-to-market strategies.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
• Follow up with Most of Big hyper markets in Egypt (Carrefour - spinney's - Hyper Panda - LULU Market) with all activity and campaigns.
• Prepare all types of Mktg. collaterals for the company and related art designs.
• Analyze and evaluate the effectiveness of sales, profit performance, methods cost, competition and establish sales dept. forecasts.
• Manage marketing research team & prepare analysis for the win /loss projects and provide quarterly report.
• Develop and manage all types of marketing collateral & multimedia packages, advertising, campaigns & brand building, and promotions.
• Manage Marketing Budget and setting targets for the Marketing team on a monthly and yearly basis.
• Manage Merchandizing, Creative teams to determine the content of the Marketing Calendar to support sales goals.
• Handle all marketing and branding activities for the company along with the Marketing and Branding Manager.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Coordinate with the different agencies to ensure all communicated messages are in line with the company’s brand strategy.
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Coordinate with the different agencies to ensure all communicated messages are in line with the company’s brand strategy.
Co-ordinate design agencies, fulfillment houses and external agencies to produce and deliver all relevant literature, POS required to strict deadlines.
Assist the Marketing team to implement the annual Marketing plan.
Analyze and evaluate the effectiveness of sales and marketing team performance, profit performance, methods cost, and competition.
Manage and enhance a company's brand or reputation in the public's eye.
Develop and manage all types of marketing collateral & multimedia packages, advertising, campaigns & brand building, and promotions.
Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.
Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
Prepares marketing reports by collecting, analyzing, and summarizing sales data.
Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
Responsible for the development and fulfillment of the events and marketing budgets.
Working with architectural features of stores to maximize the available space.
Carrying out 'comp (comparison) shops' to maintain awareness of other retailers' visual merchandising concept.
Responsible to provide the Seasonal/promotion layout to the brand concept.
Monitors budgets by comparing and analyzing actual results with plans and forecasts.
Manage ( 16 ) visual merchandisers at all locations (Jeddah - Riyadh - Damam)
Manage all campaigns inside Saudi Duty Free shops
(Preparing action plans, follow up with production team; follow up with social media posts)
Developed various marketing materials such as brochures, product descriptions,
Coordinates and implements marketing communication projects with responsibilities that includes public relations, special events managements, advertising, and creating brand awareness.
Organize the preparation of proposals and presentations using marketing resource materials such as brochures, data, slides, photographs, and reports.
Prepare status reports and action plans reports on marketing efforts.
Ability to multi-task, prioritize and think ahead.
Executing marketing campaigns across numerous channels.
Visual and display merchandiser at Egypt Air duty free shops & Egypt free shops, For the Chalhoub profile of brands such as : Chanel, Coty Group of brands, Puig Group of brands, Elizabeth Arden and Beaute Prestige international group of brands & TUMI, LONGCHAMP, CERRUTI LE TANNEUR ST DUPONT. Responsible for implementing and maintaining the brand and shop’s image through effective resource management.
Manage and provide guidance to In-store merchandisers, to meet all visual / retailing merchandising goals.
Maintain high standards of visual Merchandising appearance throughout all the stores.
Using information technology to record sales figures, for data analysis and forward planning.
Driving and generating sales through your team and department
Ensuring space is effectively managed and footage is fully maximized
Developing, coaching and supervising your team
جيد