Senior Brand Manager, Senior Marketing Manager, Senior Product Manager, Senior Training Manager
BMW
Total years of experience :18 years, 7 Months
Set Annual Marketing & Product & PR Objectives and KPIs together with two BMW Marketing Team members.
• Plan Annual whole sale volume and model mix.
• Support retail sales planning for SKD/CBU sales.
• Support in ordering and stock management.
• Conduct brand/product researches (NCBS. Mini NCBS, SBIS, Price Clinic, among others).
• Set Product & Pricing Strategies with BMW AG (B4R1 Region) using:
• SKD (locally assembled) and CBU (imported) profile creation, revision and development within the life cycle.
• Spec Adjusted Analysis.
• Competitive monitoring and analysis, weekly and monthly intelligence reports.
• Positioning and Pricing discussion rounds in Cairo & Munich with BMW AG team.
• Assess & create product line up profiles (21 models/variants in 2014) for all BMW SKD & CBU models in Egypt
• Monitor, review and Analyze the passenger car market sales trends and prepare and execute the proactive and reactive measures to maintain premium segment leadership and growing market share.
• Conduct Brand and new Product launch training workshops and product review sessions and new product awareness for all BMW Sales & Marketing teams and for Media and Agencies as well (Test Drive Events and Product Experience Events) 16 marketing & product workshops since September 2013).
•New Models/Products Launch training
•Individual on Job assessment vs. a set criteria for assessment for the sales team members
•Showroom & Area Managers certification program - Follow up and monitoring
•Improve and support relations with BMW training team in Munich
•Knowledge transfer assessment and Training program request validation
•New Employee introduction - BMW Brand and Product training for newly hired candidates.
Certified BMW Trainer. (BMW Training Academy - Munich).
Certified from BMW Brand Academy for Managers in Munich - February 2014
Participated in the latest BMW Product & Pricing Strategies Workshops in Munich - Feb 2014.
Participated in BMW AG Marketing & Product Conference in Munich (19-21 May 2014)
Participated in BMW AG Marketing & Product Conference in Munich (8-10 October 2014)
Participated in BMW AG Marketing & Product Conference in Berlin (May 2015)
BMW Product Manager Conference, Network Market Development & Local Assembly Operations (July 2015).
BMW TTT for the new BMW 7 Series G12 (Train the trainer) (July 2015)
As per the set objectives and weights of my tasks at BMW, I’ve successfully achieved the following:
• Successful repositioning of the BMW 1 Series in the compact premium segment in 2014 (product substance and price) that has resulted in 13% increase in sales vs. 2013.
• Successful adjustment of the BMW 3 Series local variants to counteract the new C-Class and maintain annual growth of this model
• Successful project management of the new locally assembled X5, which should be launched in March 2015.
• Successful project preparation to maintain our locally assembly with the addition of new models in 2016.
• Successful positioning of the new BMW 2 Series Active Tourer.
• Successful communication of the 7 Series in 2014 which led to 24% growth in sales.
• Successful Event: BMW Booth at Automech 2014, 2015 (Booth, Communication, Press Conference)
• Successful launch of the new BMW X3 Facelift in July 2014.
• Numerous training and brand communication sessions to internal and external supporting functions.
• Local Assembly operations expansion. Successful signing of new projects from 2016 onwards.
• Successful development and launch of 7 new models in 2015 incl. 2 series models, 4 series gran coupe, new 1 series, 3 series LCI, X1 (SOS-Jan.2016) and all new 7 series in Oct. 2015.
• Organized and trained over 100 trainees in the first regional PLT for the all new BMW 7 series in El Gouna, Egypt (3-8 Oct. 2015).9
• Organized the all new BMW 7 Series closed room event in Cairo, Egypt. (21-26 Oct.2015).
* Project Manager for the BMW i Brand
* Program Manager for the BMW Product Genius Program.
Roles
• Brand Manager
• CSR Manager
• Corporate Communications Manager
• CRM Manager
• Internal Communications Manager
Responsibilities:
• Developing annual marketing communication plan integrated with Nissan Motor Co., Japan activities including marketing objectives for the year, Annual marketing activity schedule by month.
• Developing PR strategies and planning the annual activities.
• Develop and track annual budgets with BP and Forecast assumptions.
• Developing separate marketing strategies and action plans for the strategic models
• Developing CSR activity strategy and plan in Coordination with NML (Japan)
• Developing and monitoring Internal Communications Plan in coordination with Nissan Europe and AMIE region.
• Developing annual digital and social media strategies for the brand.
• Crafting dealer marketing plans for Nissan dealerships.
Awards, Certificates & career development:
• May 2011- Value-Up training, Nissan Thailand, conducted by Nissan Japan.
• July 2011- Value-Up training and workshop for pilots. Nissan Thailand, conducted by Nissan Japan.
Certified Value-Up Pilot by Nissan Motor Co., LTD Japan.
• Gold Achievement Award; for the successful launches of the Nissan JUKE, Qashqai and the New Nissan SUNNY in Q1, FY12.
• November 2012- Talent Up program, for Nissan AMIE candidates with potential senior management roles within Nissan, Nissan Europe, Paris Office. Subject: Financial Appreciation.
Major Assignments since joining Nissan Motor Egypt:
o Project Leader, Launched the Nissan Qashqai in May 2011. (ATL/BTL/PR)
o Project Leader, Launched the Nissan Qashqai CVT in April 2012. (ATL/BTL/PR)
o Project Leader, Launched the Nissan JUKE in May 2012. (ATL/BTL/PR)
o Project Communication Leader, Launched the New Nissan Sunny in June 2012 (ATL/BTL/PR)
o Project leader, CSR; Nissan Mashroey Program for sustainable Community Development in July 2011. (ATL, BTL, PR)
o Project Communication Leader, Nissan Finance program in collaboration with BNP Paribas April 2011 (ATL/BTL/PR).
Launched Lipton’s Taste of London product, Unilever through an Event and BTl campaign. May 2010
• Launched Mercedes Benz new Showroom campaign “Closer to you” in North Coast & New Cairo. July 2010
• Create and Launched Star Lounge brand and events for Mercedes Benz. July 2010
• Launched New Mercedes Benz models; S400 Hybrid in Syria via the Ogilvy Network for Ogilvy’s office in Syria.
• Launched FUNDO cake for Bisco Misr through an ATL and BTL campaign, October 2010.
• Currently handling a portfolio of numerous client that include (but not limited to):
o Novartis Consumer Health; which includes the following brands:
Bradoral
Fenistil
Spasmo Canulase
Spasmo Lock
Tavegyl
Lamisil
Dynamisan
Orofar spray
o Smart Village
o Mercedes Benz
o Unilever Mashreq, Lipton
o Bisco Misr, Fundo Cake
o Huawei
o Egyptian Banking Institute
o Chefs, Cakes
Organizing, handling and re-structuring of the company's activities and performance internally.
• Maintain and develop highest standards of client relations.
• Increase revenue from existing clients
• Revamp the Spotlight brand from being only a production and print house with a design office to an advertising agency that offers diverse services.
• Planning and executing the agency’s expansion in terms of increasing the client database and diversifying the range of services provided.
• Create awareness among existing and prospect clients of those services and managing those prospects.
• Clients I worked with included: Vodafone Egypt, Exxon Mobil, Mercedes Benz Egypt (personal recommendation letter attached below), Cell Safe, Dar Al Mona, City Center Alexandria, and Egyptian Stock Exchange.
Management of all existing clients for this events management & Production Company.
• Tendering to the needs of the existing clients and crafting the company's plans to expand their business locally and internationally and increase the number of their clients and maintain their position in the market.
Bachelo of Oral & Dental Surgery with a specialty in Oral & Maxillo Facial Surgery