FMCG Category Manager
Nahdi Medical Company
Total years of experience :18 years, 5 Months
An in-store expert in the merchandising, pricing, Profit management, Vendor Management, Marketing, inventory control and sales of a group of Brands and products. As the expert of a specific category of products.
1- Drive the pricing, shelving, marketing and promotions of the category's brands and products in order to make them as visible, accessible, and appealing to customers as possible.
2- contributes to the profitability of a retail location by increasing the volume of products that are sold within the category, and improving the speed of inventory turnover within the category
3- Maintain a productive relationship with vendors that is mutually beneficial, as well as create an engaging relationship with customers that is interactive and satisfying.
4- Managing vendor relationships include (The right selection, availability, and acquisition of products, effective communications and cooperative relationships with vendors, negotiating pricing, delivery and payment terms with vendors), all of which affect the retail profit margin of the products and the individual retail store.
5- responsible for setting competitive pricing points, and adjusting the pricing to increase sales and clear out stagnant items from inventory
6- work closely with buyers to expand successful product lines, and implement successful exit strategies for unsuccessful unpopular merchandise
7- Successful marketing of a product or product line with the right formula which includes pricing and availability, balanced with consumer demand
8- Expert in the basic marketing success formula - the right products at the right time for the right price
9- Managing inventory and for effectively planning and forecasting in order to maximize the profitability of the inventory flow. Balancing projected forecasts and actual sales
10- Create trend forecasts and implement sales plans and financial analysis of the Category.
1. Plan, develop and direct marketing efforts for NUXE brand
2. Create strategies to take advantage of market opportunities
3. Conceptualize strategic initiatives and implement details of a campaign
4. Execute strategies with cross-functional teams
5. Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
6. Supervise Brand Field team ( Direct report and Dotted line ) A team of 12 member.
7. Manage access to brand assets and budget.Total Revenue40M
8. Develop brand standards and usage guidelines
9. Assist integration of campaigns with brand consistency
10. Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
11. Analyze sales data to update a brand or category portfolio, determine new products launch and delete underperforming products
12. Communicate Directly with departments such as manufacturing and R&D to consult on package and product as it relates to branding in Saudi Market
13. Write reports, specifications and creative briefs
14. Instruct Brand Training and Values
Sales Operation Senior Supervisor Jan 2013 to Current
ALNAHDI MEDICAL COMPANY - Jeddah, Saudi Arabia
1. Lead and supervise pharmacies teams to achieve corporate goals.
2. Lead and supervise pharmacies teams to achieve area Sales budget of Sales and profitable
items' sales.
3. Develop pharmacies team to reach peak performance through evaluation, coaching
&counseling.
4. Improve interdepartmental communication through regular communication meetings and organizing and sharing in monthly Team building activities with pharmacies team.
5. Re-Enforce Company Reputation through assuring Pharmacies' compliance with regulatory
requirements (awareness, follow up, reporting )
6. Follow up the availability of items and transfer Items between pharmacies to ensure the maintaining of the optimum stock.
7. Follow up, manage and transfer near expired items between pharmacies to minimize
expiry returns value.
8. Give regular market feedback (competitors, new location, new items, infra-structure
changes etc.)
9. Lead and supervise pharmacies teams to assure waste and cost reduction (monthly
expenses and discounts, NTI consumption, electricity & telephone bills )
10. Ensure store readiness through following up of maintenance issues, POS, SPAN
11. Manage visual merchandiser to assure the implementation of merchandize activities
(re-pricing, promotions, in store activities )
ALNAHDI MEDICAL COMPANY- Jeddah, Saudi Arabia
Sales Operation Supervisor Dec 2007 to Dec 2013
ALNAHDI MEDICAL COMPANY - Jeddah, Saudi Arabia
Community Pharmacist Jan 2006 to Nov 2007
Coaching for Peak performance by LOGIC Management Consulting
Performance Management Planning For Leaders By Logic Management Consulting
ALNAHDI MEDICAL COMPANY - Jeddah, Saudi Arabia
Community Pharmacist
AL NAHDI MEDICAL COMPANY - TAIF, SAUDI ARABIA
Medical representative
Hoffman la Roche Egypt - Alexandria, Egypt
Bachelor of pharmaceutical Science, Pharmacy Jamal Abdelnaser Military school - Alexandria, Egypt Coaching and Counseling Training by boost Middle East Group Situational Leadership by Ken Blanchard Companies Crucial Conversations by Vital Smarts People Management by American university in cairo Leadership Development by Logic Management Consulting Coaching & Counseling Skills by Scope training center Selling Smarter by Boost Middle East Group Customer Service by Boost Middle East Group Sep 2003 to Dec 2005
