Mohamed El Masry

• Directing financial planning in alignment with the companys strategic objectives.
• Ensuring effective management and oversight of all accounting and financial processes.
• Ensuring effective oversight of audit processes and tax compliance.
• Managing the companys cash flow, assessing borrowing needs, and ensuring optimal use of available
funds for investment purposes.
• Ensuring timely and accurate preparation of financial statements in accordance with IFRS.
• Managing the companys budget, developing financial forecasts, and driving strategic planning
initiatives aligned with business objectives.
• Proactively identify and mitigate financial risks through analysis, controls, and strategic planning.
• Securing funding, managing investments, and ensuring liquidity.
• Developing and managing financial systems and models to support decision-making.
• Ensuring adherence to legal requirements and internal policies to mitigate risk and uphold
governance standards.
• Preparing the performance measurement and the KPIs reporting.
• Performing cost analysis and identifying opportunities for operational efficiency and cost reduction.
• Analyzing costs, pricing, contribution margins, sales performance, and variances against business
plans.

• Directing financial planning in alignment with the companys strategic objectives.
• Ensuring effective management and oversight of all accounting and financial processes.
• Ensuring effective oversight of audit processes and tax compliance.
• Managing the companys cash flow, assessing borrowing needs, and ensuring optimal use of available
funds for investment purposes.
• Ensuring timely and accurate preparation of financial statements in accordance with IFRS.
• Managing the companys budget, developing financial forecasts, and driving strategic planning
initiatives aligned with business objectives.
• Proactively identify and mitigate financial risks through analysis, controls, and strategic planning.
• Securing funding, managing investments, and ensuring liquidity.
• Developing and managing financial systems and models to support decision-making.
• Ensuring adherence to legal requirements and internal policies to mitigate risk and uphold
governance standards.
• Preparing the performance measurement and the KPIs reporting.
• Performing cost analysis and identifying opportunities for operational efficiency and cost reduction.
• Analyzing costs, pricing, contribution margins, sales performance, and variances against business
plans.

• Directing financial planning in alignment with the companys strategic objectives.
• Ensuring effective management and oversight of all accounting and financial processes.
• Ensuring effective oversight of audit processes and tax compliance.
• Managing the companys cash flow, assessing borrowing needs, and ensuring optimal use of available
funds for investment purposes.
• Ensuring timely and accurate preparation of financial statements in accordance with IFRS.
• Managing the companys budget, developing financial forecasts, and driving strategic planning
initiatives aligned with business objectives.
• Proactively identify and mitigate financial risks through analysis, controls, and strategic planning.
• Securing funding, managing investments, and ensuring liquidity.
• Developing and managing financial systems and models to support decision-making.
• Ensuring adherence to legal requirements and internal policies to mitigate risk and uphold
governance standards.
• Preparing the performance measurement and the KPIs reporting.
• Performing cost analysis and identifying opportunities for operational efficiency and cost reduction.
• Analyzing costs, pricing, contribution margins, sales performance, and variances against business
plans.

• Managing the companys budget, developing financial forecasts, and driving strategic planning
initiatives aligned with business objectives.
• Ensuring effective management and oversight of all accounting and financial processes.
• Ensuring effective oversight of audit processes and tax compliance.
• Managing the companys cash flow, assessing borrowing needs, and ensuring optimal use of available
funds for investment purposes.
• Analyzing and interpreting financial results, providing actionable recommendations to board for
performance enhancement.
• Developing and delivering timely financial and managerial reports to support decision-making, anticipate
challenges, and drive strategic solutions.
• Preparing the performance measurement and the KPIs reporting.
• Performing cost analysis and identifying opportunities for operational efficiency and cost reduction.
• Analyzing costs, pricing, contribution margins, sales performance, and variances against business
plans.

• Managing the company’s budget, developing financial forecasts, and driving strategic planning initiatives aligned with business objectives.
• Ensuring effective management and oversight of all accounting and financial processes.
• Managing the company’s cash flow, assessing borrowing needs, and ensuring optimal use of available funds for investment purposes.
• Analyzing and interpreting financial results, providing actionable recommendations to board for performance enhancement.
• Developing and delivering timely financial and managerial reports to support decision-making, anticipate challenges, and drive strategic solutions.
• Preparing the performance measurement and the KPIs reporting.
• Overseeing the tracking, valuation, and management of fixed assets to ensure accurate reporting and compliance."
• Performing cost analysis and identified opportunities for operational efficiency and cost reduction.
• Analyzing costs, pricing, contribution margins, sales performance, and variances against business plans.

• Successfully led the implementation of Hyperion Planning, Budgeting and Consolidation solutions for Elsewedy Electric Group across multiple business segments, streamlining financial planning and automating consolidation processes.
• Led the implementation of comprehensive financial statement models, including all related disclosures, to ensure accuracy and compliance.
• Monitoring and controlling accounting and financing activities of Companies in different segments (e.g. Cables, Turnkey Projects, Meters, transformers and others) in different regions (e.g. Egypt, Algeria, Sudan, Gulf and others).
• Developing and delivering timely financial and managerial reports to support decision-making, anticipate challenges, and drive strategic solutions.
• Taking the lead in preparing annual operating budgets and audited financial statements, ensuring accuracy, compliance, and timely delivery
• Delivering technical and operational support to financial managers at subsidiary companies to ensure consistency and compliance with corporate standards.
• Preparing the group consolidated budget and periodic forecasts.

*** Turnkey projects Division (TKP)
• Working closely with project managers and engineers to build and manage detailed project budgets, ensuring alignment with financial goals and project scope.
• Preparing and calculating Percentage of Completion (POC) for each Turnkey Project (TKP), ensuring accurate revenue recognition and proper accounting treatments.
• Preparing and presenting variance analysis reports for Turnkey Projects (TKP), highlighting significant deviations and providing insights to top management for informed decision-making.
• Handling end-to-end payment cycles for all Turnkey Project (TKP) suppliers, ensuring timely and accurate disbursements in alignment with contractual terms.
• Monitoring accounts receivable status, collections, and prepayments for Turnkey Projects (TKP), ensuring timely cash flow and accurate financial reporting.
• Preparing detailed benchmark reports analyzing the status and performance of individual Turnkey Projects (TKP’s) in comparison to peer projects, highlighting key insights for management.
*** General Accounts Division
• Monitoring and managing the company’s fixed assets to ensure accurate tracking and reporting.
• Maintaining accurate cost allocation and departmental expense recording, ensuring alignment with budgeted figures and financial controls.
• Prepared performance reports to help management assess the efficiency and effectiveness of each department.
• Handling the full payment cycle for general suppliers accounts.
• Conducting monthly reviews of the trial balance to detect and correct inaccurate or illogical accounting entries
*** Accounts Payables and Inventory Division
• Recording and pricing all inventory additions, ensuring consistency with purchase orders and supporting accurate inventory valuation
• Handling the full payment cycle for general Inventory suppliers.
• Preparing comprehensive supplier reports, including aging analysis, prepayments, and market segmentation, to support strategic sourcing and cash flow management
• Conducted account reconciliations with affiliated companies and trade suppliers, investigated discrepancies, and resolved variances to maintain accurate financial records

*** Banks Division

• Manages bank reconciliation processes across 11 banks, monitoring financial charges and escalating significant discrepancies to top management