Digital Marketing Manager - Middle East & Africa
Microsoft
Total years of experience :29 years, 0 Months
• Setting the overall digital & social marketing strategy and storyline for Microsoft in the region. Reflected in having Microsoft MEA as a WW best practice for:
o Switching Social Marketing to a revenue / business generating engine through introducing the initiative of measuring business KPIs beside marketing KPIs, an initiative that’s now being rolled out globally on all Microsoft social activities WW. (+114K end actions achieved in FY19)
o Managing Microsoft MEA social command center Team, which is considered the Microsoft WW role model of social command centers, responsible for all social marketing activities in MEA on 69 social channels across different markets as well as the paid social strategy and execution. (+197% increase in Engagement & +52% in Fanbase)
o Employees Advocacy & Thought Learship program, through plan & manage the Leadership Team & local employee advocacy program, from setting a personal storyline for each advocate to the execution that drives utilization and usage.
o Social Selling Strategy: including training and implementation of social selling in Microsoft MEA.
• Plan, manage & execute all Microsoft digital marketing campaigns and activities across 79 countries in Middle East & Africa with full alignment with Corp. & local teams.
• Managing & executing Global Engagement Programs ( GEP ) and nurture streams in MEA with close alignment with global ( GDC )& local teams.
• Part of a team of 14 WW Digital Leads who sets the global Microsoft social & digital strategy and acts as the Center of Excellence for Social & Digital Marketing; Paid Media specialists.
• Lead and develop the regional CMO Digital Community. Manage a rhythm of communication with local, regional & global teams to develop the community and drive awareness, syndication and execution of Digital Marketing leading practices.
• Work very closely with various sales, comms & marketing teams on creating and executing marketing strategies that achieves business KPIs.
• Manage the partnership with creative & media agencies as well as Social media platforms (Facebook / Instagram, LinkedIn & Twitter) on planning and executing Microsoft social strategy & activities in the region.
• Provide regular training and coaching to the marketing community on Digital & Social Marketing.
• Prepare & execute all marketing plans & campaigns for applications in all MEA countries.
• Manage the digital marketing campaigns in MEA countries.
• Develop & implement the Microsoft browser & Application strategy in MEA.
• Serving as the lead spokesperson internally and externally
• Creating & executing internal & external readiness & awareness campaigns for Applications in all MEA countries
• Driving the long-term, big picture plan to significantly grow the Windows business on a three-year plus planning horizon.
• Orchestrating cross-company execution of Go-To-Market campaigns
• Serving as the lead spokesperson internally and externally
• Managing the business group advertising and related air cover investments.
• Creating & executing internal & external readiness & awareness campaigns.
• Responsible for partnering with Sales, Delivery and Technical Services departments to drive cross-subsidiary optimization of the Profit and Loss
• Responsible for regularly tracking performance of the subsidiary against the Profit and Loss and proactively driving discussions within the subsidiary and with the headquarters business group about ways to improve Profit and Loss performance.
• Managing the Mobile devices marketing & Trade Marketing activities.
• Supervising the Motoagents (Merchandising Team) to ensure the best display & visibility of the company’s products.
• Designing, analyzing & controlling all promotion activities (Trade promotions, Consumer promotions & Special events) and report results versus set objectives.
• Analyze & present the market research data to the company management and sales force.
• Monitors products movements, market trends, competition activities and pricing through regular market visits.
• Monitor A&P expenditure & ensure spending is in line with budget
•Managing the company's deals with key accounts in KSA, Gulf countries & Lebanon.
•To create, review, modify and evolve objectives and strategies for the key customers.
•Seek out and evaluate opportunities for developing specific distribution channels, class of trade or accounts. To execute appropriate programs to develop these channels.
•Managing the Key accounts sales team, Area Marketing Executives & the Merchandising Team.
•Prepare, implement & evaluate promotions for different trade segments.
•Develop and operate an efficient Space Management capability and conduct specific projects for identified key accounts.
•Prepare, implement & evaluate all instore activities of the company.
•In cooperation with production team, innovate new products.
•Control the trade marketing budget spending.
•Develop efficient key accounts team via proper hiring, training, & coaching of good caliber candidates.
-Successfully managed a team of 32 that launched Energizer & Eveready Batteries in Iran market.
-Successfully launched Energizer & Eveready in Tunisian market.
-Trained & Supervised the sales & marketing team in Tunisa & Iran.
-Prepared annual business plans, long and short term forecasts.
-Prepare all Energizer advertising, Promotion & pricing plans.
-Successfully participated in the launch of the Energizer new packaging in Egypt & Kenya.
-Participated in creating & implementing 3 nation wide campaigns.
-Successfully worked as Energizer Brand manager in Energizer Kenya for 2 months.
-Supervised the merchandising team to ensure the best display of the company products.
-Analyzed & presented the market research data to the company management and sales force.
- Achieved Energizer sales target for year 2000 with growth 17% over 1999.
-Successfully managed trade deals.
-Started & implemented exclusivity deals startegy.
-Successfully managed the sales team all over Egypt.
-Succeeded in opening new markets in Sinai.
-Re organize sales structure from direct sales to distributors in Delta & South Egypt.
-Assist in preparing advertising & promotion plans.
-Monitor product movement through regular market visits.
-Purchase & stock control of display stands & other merchandising materials.
-Develop plan o grams for general use by the sales force.
-Identifies growth opportunities & assist in launching new products.
-Prepare & ensure proper implementation of promotion plans.
-Manage & control instore promotion team.
-Supervising the merchandising team to ensure the best display of the company products.
-Assist in purchasing promotion premiums.
-Make promotion plans & deals with the stores management.