Digital Art Director
BPG GROUP
Total years of experience :17 years, 3 Months
Designing for global brands to include: Arabic version for GUCCI website, Mobile bank app for Emirates NBD, DXH mobile app, Online bank portal for QIB and Mashreq bank. Participation in the design process from brainstorming and idea analysis to development and client presentation.
I was relied upon to:
• Create concepts and designs for a all digital channels to elicit specific actions which would achieve business goals and take the brand to the next level.
• Build brand consistency and alignment across the very diverse MENA region through my creative work.
• Collaborate with copywriters, strategists, Visual designers and technologists to develop innovative and persuasive concepts that push the brand to new heights.
• Partner with cross-functional teams to conceptualise and create campaigns for various digital channels.
• Raise the bar on brand experience by crafting compelling designs and iterating them.
• Create consistent executions across all channels and audiences.
• UX design including: Competitive analysis - Mobile first design - Mobile app visualization - Design prototypes Design specifications - Information architecture - Mockups - Optimizing user experiences - Optimizing Website performance - Creating Personas - Responsive Design - User research - User interface design
• Use Sketch, Zeplin and other design tools to create beautiful, intuitive and friendly user interfaces for Web, iOS and Android Apps.
I was in charge of creating product designs from conception through execution, Alongside utilizing innovative ideas and design tools. I designed the main new identity which represented the visual element for Medcare Group’s 10th anniversary. I was responsible for the launch of various successful campaigns for the General Surgical department, including the launch of Medcare Sharjah Hospital whilst collaborating with vendors.
I was relied upon to:
• Maintained brand image standards and guidelines that support brand strategy.
• Provide creative visual solutions: Concepts - Layouts - Key visuals.
• Worked closely with Marketing team from brainstorming, conceptualizing and developing online and offline content design.
• Managed all print production and ensuring that all deadlines were met timeously.
• Creation, Planning & execution of social media innovative campaigns.
• Create the new website of Medcare and Mobile app.
• Research and practice of SEO/SEM trends.
• Use my sharp judgement and visionary skills to guide the design team through the creative process to launch - engaging strategic world-class marketing work.
Technowireless is a large scale creative idea's agency that provides a full digital service. Producing work from viral Facebook campaign and other creative websites, To rich media advertising and large web development builds. I was responsible for the creation and execution of all interactive and digital projects alongside a amultifunctional team of designers, Writers, Videographers, Photographers and developers to create innovative and usable solutions that satisfy the clients’ needs. I have worked on projects for a large range of high-end clients such as Egypt Air, Emaar, Soma Bay and Orange Telecom.
I was relied upon to:
• Brainstorm ideas with the creative team and assisted in creating and developing concepts.
• Provide creative ideas that fit the clients’ needs.
• Conduct basic research to stay up to date with latest communication trends.
• Develop an understanding of clients’ businesses, brands and consumers.
• Coordinate with production to ensure feasibility of ideas.
At PCC Advertising I lead the digital division and helped to develop the creative designs for branding identities, executing projects from conception through to completion. I facilitated meetings with international partners to successfully cultivate knowledge and increase experience levels. Supervised graphic designers, ensuring projects were completed to the client’s expectations and within company standards. Spearheaded many special projects for major brands such as Qatar Social work, Lulu Super Markets, Egyptian ministry of petroleum and Qatar civil aviation authority.
I was relied upon to:
• Convert rough ideas into visual prototypes to illustrate concepts for creative reviews.
• Collaborate with the writing team to artfully build creative solutions to address specific project objectives.
• Direct the final development and production of creative assets and to ensure accuracy and attention to details was maintained overall.
• Ensure that brand guidelines and directives were embraced and adhered to in all executions.
• Support the creative director and creative team in developing creative strategies and concepts.
• Play an active role in contributing conceptual ideas during meetings.
My main role whilst working with Cube was to work on advertising campaigns including Digital, Social, ATL, BTL, Events, etc. I also helped to develop ideas from pencil to pixels and creating solutions for a wide array of management and designing problems. I was responsible for guiding a team of junior developers and providing hands on expertise
for various brand management strategies.
I was relied upon to:
• Work closely with Creative Directors, Strategists, Copywriters and Designers to conceptualise and plan the execution of integrated and digital campaigns and creative communications.
• Design and create digital content from creative conception to execution to asset management.
• Ensure UX and brand best practices were upheld through all digital touchpoints.
• Prepare and present the client with creative presentations.
• Manage multiple jobs simultaneously.
Where I was in charge of overseeing all of the team members, Their functions, Projects and creative designs. I managed all aspects of design and production on projects including communication with the clients. I was responsible for the initial client consultation and ideation stage through to the design implementation, site optimization and the final test up to the live demo. I utilized business technologies such as WordPress and Joomla to prepare client solutions.
I was relied upon to:
• Embrace collaboration with cross functional teams.
• Innovate in the digital space.
• Refine the digital creative production process.
I created and prepared designs for posters, flyers, brochures, CD covers, and books for print. I also managed the finalisation of all creative work whilst overseeing all functions and designs.
Foresight is a young and fresh design studio, that produce marketing material for a wide range of clients from local brands to larger clients such as Little Buddha. At foresight I was responsible for designing ads for periodicals and newspapers. As well as, the design of all marketing and promotional materials for the company and clients such as brochure design, advert design, website design and CD’s / DVD production.
I was responsible for designs and development of various projects from the initial planning to the final production.
I managed all aspects of design and production of the projects, including communication with the clients.