Mohamed Hamouda

Delta Marketing Retail department holds a strategic partnership with adidas and Reebok - presently operating over 35 flagship stores in the Kingdom of Saudi Arabia.

Responsible for developing and implementing marketing strategies to meet company objectives.

Responsibilities:

 Supporting operation department day-to-day tasks to understand Saudi Arabia market.
 Building a good relationship with local customers.
 Evaluate local market competition, as well marketing activities.
 Coaching and development product knowledge for the sales stores.
 Managed visual branding in and out assigned stores.
 Engaging with adidas / Reebok walk-in customers to get the right feedback.
 Handling actively contribute to the development of business initiatives including new stores.
 Plan, develop and implement effective retail marketing programs in order to promote brand awareness.
 Budget management. To deliver all marketing activities within budget.
 Design and implement corporate marketing strategies and develop activities that maximize the consumer experience and drive traffic to retail stores and social media platforms
 Supporting operation department for driving more customer’s to adidas / Reebok stores.
 Supporting operation department for his business plan
 Establish marketing/sales information systems and databases to include customer feedback analysis and to capture key customer information.
 Build and manage the groups relevant brands websites and online marketing through social media platforms.
 Communicate with the retail operations team in order to implement in-store promotions.

Consumer Engagement Team Leader (FMCG/Tobacco)

Responsible for activation plan strategy for Philip Morris Brands (Merit, L&M, Parliament Brands, Specialist Marlboro Family Brand), and proposing, developing and introducing relevant line extensions for the brands that contribute to share and volume growth across the region.

Responsibilities:

 Managed consumer engagement brands activation across the GCC.
 Prepare annual plans targeting the increase of local market share to meet the objectives of the brand within set budget
 Managing OPS and LAMPS a budgeting, as well products distribution and product visibility.
 Implement and monitor business plan activities, including new product launches.
 Lead the product development process.
 Organized events related to activation plan across the GCC / (Formula1 Abu Dhabi, Bahrain, Red Rush Italy, Red Rush Monaco, Shiny villa KSA, Social gathering KSA).
 Design and implement consumer activities.
 Manage and develop key relationships with clients.
 Monitor sales activities and promotions through site visits to ensure KPI’s were being met.
 Managed vendor and agency relationships.
 Selected and trained promotion staff.
Managed Mystery Shopper Program and the collection/analysis of market and competitors intelligence.

Responsible for Assist GOLD’S GYM Marketing Manager on KSA Media & events plan strategy and be closer from rite Press Releases and other editorial content.

Achievements to date:

 Manage close relations with write Press Releases and other editorial content
 Keeping strong relations with the media key contact people and prepare Media reports
 Handling PR and events action plan.
 Handling Media plan with PR & Events Director as well as the marketing department
 Ensure PR/Events budget is closely monitored with PR & Events Director
 Liaise with clients and ensure excellent feedback efficiency to customer queries.
 Preparing all promotional activities and events needed presentations for clients’ visits.