محمد Hawwam

Instrumental in setting up of entire systems, SOP’s, Interface, updating extranets etc.
Contributing to the profitability and responsible for all aspects of rooms revenue management in order to maximize yield, evaluation of business in setting rates and negotiation, manage relationships with OTA, maintains consistency of leading quality assurance that supports organizational values.

Perform a variety of key functional roles relevant to revenue management and room reservations; organize the distribution of departmental responsibilities; maintain business strategies; lead and prepare weekly Revenue Meeting

.Analysis of Data & Reports and align them accordingly to the budgets set.
- Design and strategically plan the opening plan for the hotel and ensure successful accomplishment of the same.
- Communicates controls and selling strategies with all concerned and ensure strict adherence and authorize any exceptions.
- Oversee the maximization of revenues through the combined efforts of the reservations, sales and MICE departments.
-Assist in recruitment and training of new reservation staff and ensuring effective succession planning is in place.

A dynamic hotel professional with proven abilities in meeting all objectives within company targets and operations. I am also highly successful in defining companies’ direction, whilst developing new and repeated business.

Adept at developing and implementing of policies and strategies for room’s revenue to achieve organizational objectives.

Highly focused and results oriented on management of room inventory, pricing, yield obstacles, execution on distribution channels, business mix, group bookings, monitoring conversion factors and algorithms.

Proficient with STR Global, Travel CLICK reports and solutions, tracking statistics and competitive analysis.

Proven track record of accurately completing research, reporting, information management and results oriented in supporting deadline driven operations.

As part of a Strong Matrix Organization, I also mentor new employees, providing ongoing coaching and training to assist them in professional development.
To design and implement a continuous pro-active, selling strategy and action plan, which will drive the optimization of hotel profits.
To have the foresight to capture any unexpected opportunities, and implement recovery plans to counter act threats to business.
To oversee the maximization of revenues through the combined efforts of the Reservations, Sales & MICE Sales departments.
Assists the Director of Sales & Marketing is setting up rate structures and yearly budget.
Assists Director of Sales & Marketing in preparation of month end report.
Prepares necessary data required for revenue budgets and assist management team in preparing yearly budgets.
Ensures Rotana Hotels strategies and structure are met at all times
Is through with the application of room reservations and group reservations procedure.
Knows the required operation procedures of Fidelio (or any other system in use) and maintains an awareness of guest profile through systems
Shows complete product knowledge, understands rate structure and applies rate management
Monitor yield management and validate data yield actions are consistent with both property and market conditions and escalated to the regional yield team for any concerns
Positively contributes to all the sales activities within the hotel and maximizes sales opportunities.
Manage all e-distribution channels (i.e. Rotana On-line, lastminite.com, expedia.com, bookings.com, Utell NetRez) and load correct rates as per the rate structure
Has a thorough knowledge of current rates and promotions. Promotes, up sells and cross sells at all times. Identifies and communicates sales leads.
Understands the hotels Credit Policy and ensures it is applied.
To adhere to Company and Hotel rules and regulations at all times.
Prepares and analyses daily, weekly and monthly reports as per company standards.
Communicates analysis with management team for necessary and required revenue management decisions to ensure that targets are met.
Monitors and analyses room’s inventory utilizing Revenue Management systems and structure to maximize occupancies and increase revenue including, but not limited to, monitoring room group blocks, demand levels and plan restriction.
Monitors competitive environment including pricing and strategies of competition as well as external variables such as city pressure and special events.
Assist sales team with performance analysis of hotel’s top producing thus accounts, enabling a variable and lucrative pricing proposal for re-contracting.
Implementation of the CRS system.
Follow up on payments and settlements.