Mohamed Hosny

 Understand shopper and market/competitor as well as channel/customer needs.
 Support annual marketing/trade marketing strategy and plan development.
 Develop KA channel strategy & execute in line with overall trade marketing strategy and consumer marketing activities.
 Develop Merchandising Standard for distribution & shelving.
 Develop & provide packaging, POSM, premium & any customized merchandising hardware.
 Co-work with promotion team (Direct to Consumer Team “DTC”) to support KAs in store activities.
 Track, monitor and evaluate execution to consciously drive cost efficiency.
 Timely communication with KA team and SM/DTC to ensure execution excellence.
 Shared target of overall business volume, marketing objectives and trade marketing objectives.
 On time qualified KA trade marketing plan development within agreed budget.
 Effective and efficient execution to support KA sales.
 Accurate budget tracking/management and on time payment handling.
 Smooth communication & coordination with internal and external parties.
 Acts as a senior advisor and mentor within the team and beyond and contributes to the technical direction of own discipline; often the most senior specialist resource in a team.
 Monthly, Quarterly and annual P&L report of key account to be submitted to GCC Head and MEA Head to take actions needed to improve both top and bottom line performance on the middle east countries level.

 Identifying opportunities for Merck CH business and developing plans to address these opportunities in the modern trade channel.
 Managing distributors across the region by designing best practice models, training and tools.
 Designing promotions for key customers based on shopper profiling, customer strategy and objectives.
 Leading monthly reviews with customers for performance evaluation.
 Leading the distributor team in implementing a comprehensive activity calendar for customers across the regions.
 Sets business plans, priorities, and budget and performance objectives for assigned Key Accounts.
 Ensures cross functional understanding of these plans with Marketing, Sales, Trade Marketing and other key functions
 Leads the development of the Merck CH strategy, ensures that this is aligned with other key functions.
 Allocates and organizes resources within KAs to support business plans.
 Leads customer value initiatives and builds support for the key account management function throughout the country.

 To drive achievement of Boehringer Ingelheim business goals by leading the implementation of value-based solutions with key customers. Responsible for the achievement of KAs P&L targets. Leads the creation of a customer centric approach Across Pharmacy channel.
 Acts as point of integration for services across Boehringer Ingelheim portfolio in specific Key Accounts.
 Allocates and organizes resources within Key Accounts to support business plans.
 Ensures fulfillment of contractual obligations with Key Accounts.
 Leads the creation and implementation of initiatives to build long term partnerships with Key Account customers.

 Promoting Boehringer Ingelheim products for the health care providers.
 Implementation of the sales & Marketing strategy.
 Counteraction of the competitor’s activities within the area of responsibilities.
 Timely reporting market feedback about competitors and market changes.

 Promoting Jamjoom products for the health care providers.
 Implementation of the sales & Marketing strategy.
 Counteraction of the competitor’s activities within the area of responsibilities.
 Timely reporting market feedback about competitors and market changes.

 Promoting SIGMA products for the health care providers.
 Implementation of the sales & Marketing strategy.
 Counteraction of the competitor’s activities within the area of responsibilities.
 Timely reporting market feedback about competitors and market changes.